Course Title: Implement and monitor marketing activities

Part A: Course Overview

Program: C4168

Course Title: Implement and monitor marketing activities

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5554C	City Campus	TAFE	650T TAFE Business	Face-to-Face

Course Contact: Tony Lorkin

Course Contact Phone: (03) 9925 5486

Course Contact Email: tony.lorkin@rmit.edu.au

Course Description

This course covers The Marketing Concept with particular emphasis on an integrated approach to marketing communication.

Students will study the marketing approach to providing goods and services to consumers. It also touches on ‘not for profit’ organizations and social issues from the marketing perspective.

Specially, promotion and the media; the role of advertising; the public relations approach; the media mix; branding and brand management and strategic decision making are covered in this competency.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMKG405A Implement and monitor marketing activities
Elements:	Implement Marketing Activities
	Monitor and Review marketing performance
	Review the marketing mix for the business

Learning Outcomes

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.

Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.
Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Assessments
The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.