Course Title: Develop and Apply Industry Knowledge

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: EMPL5229C

Course Title: Develop and Apply Industry Knowledge

School: 345T Media and Communication

Campus: City Campus

Program: C4171 - Certificate IV in Professional Writing and Editing

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Clare Renner
Telephone: 03 9925 4047

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

At RMIT, Develop and Apply Industry Knowledge  is taught along with 2 other competencies:

  • Identify industry laws and regulations and apply them to workplace activities (CUFGEN02A )
  • Maintain workplace safety (BSBCMN311A )

Course Description

The competency Develop and Apply Industry Knowledge is taught within the course Industry Overview. In this course you increase your knowledge of the writing and publishing industry through contact with a broad range of people who are currently working in different areas of the industry. You also explore the laws and regulations governing the industry and look at issues of health and safety that may affect you as a writer or editor..

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFGEN01A Develop and Apply Industry Knowledge


1. Seek information on the structure and operation of the industry

Performance Criteria:

1.1Correctly identify and access sources of information on the industry

1.2Obtain information to assist effective work performance within the industry, including information on:
•different sectors of the industry, their relationships and the products and services available in each sector
•major industry bodies/associations
•relationships with other industries
•different markets and their relevance to industry sectors
•different distribution channels for industry products and services
•economic and/or social significance of the industry
•the role of local communities
•specific features of the local/regional industry
•working arrangements

1.3Access information on the specific sector of work

1.4Correctly apply industry information in day-to-day work activities


2. Seek information on industry employment obligations and opportunities 

Performance Criteria:

2.1Obtain information to assist effective work performance within the industry, including information on:
•career opportunities and career paths within the industry
•the roles, responsibilities and employment rights of contracted freelance workers within the industry
•the roles, responsibilities and inter–relationships of individual personnel in an industry environment
•unions and employer bodies
•professional associations
•industrial relations issues - awards and enterprise bargaining agreements, non award areas
•cultural issues

2.2Correctly apply industry information on employment opportunities and obligations in day-to-day work activities


3. Seek information on new technology

Performance Criteria:

3.1Obtain information to assist effective work performance within the industry, including information on:
•advances in any type of equipment or technology used within the industry
•likely effects of new technology on current work practices and the structure of the organisation and industry, and the community
•ways of upgrading skills to include the use of new technology
•sources of technical advice and support

3.2Correctly apply industry information on technological advances in day-to-day work activities


4. Update industry knowledge

Performance Criteria:

4.1Continually apply informal and/or formal research to update general knowledge of the industry

4.2Monitor current issues of concern to the industry

4.3Share updated knowledge with customers and colleagues as appropriate, and incorporate information into day-to-day work activities

Learning Outcomes

On successful completion of this unit, you will have a good understanding of the different areas of writing and publishing industry. You will also have an awareness of copyright law and of issues surrounding your health and safety as a writer and / or editor.  <!--EndFragment-->

Details of Learning Activities

In this course, you learn through -

In-class activities:
•industry speakers
•group discussion

Out-of-class activities:
•independent project based work
•writing and reading
•online and other research
•independent study

Teaching Schedule

Each week you have the opportunity to hear someone from a different area of the industry. The following topics will be covered but the order of speakers will depend on people’s availability .

** NB. Please be aware that:
1. The copyright lecture will be held on WEDNESDAY MAY 4. Attendance at this lecture is compulsory for reaching competence in Identify Industry laws and Regulations and Apply to Workplace Activities
2. There will be lecture on maintaining your health as a writer and editor on WEDNESDAY APRIL 6  Attendance at this lecture is compulsory for reaching competence in Maintain Workplace Safety.

TopicCompetency and Elements
 ** OH&S - Looking after yourself as a writer and editor (Lecture on APRIL 6)BSBCMN311A 1,2,3,4
** Copyright - What you need to know.............. (Lecture on MAY 4)CUFGEN02A - 1,2

RPL - recognition of industry experience and current competence
CUFGEN01A - 2,4
BSBCMN311A - 3
Small Press Publishing
 CUFGEN01A - 1,2,4
CUFGEN02A - 1,2
BSBCMN311A - 3
Why write for young adults? Three successful YA writers tell you.   
 CUFGEN01A - 1,4
The Victorian Writers’ Centre - Professional support for writers CUFGEN01A - 1,2,3
CUFGEN02A - 1,2

An overview of the publishing process CUFGEN01A - 1,2,3,4
BSBCMN311A - 3<!--EndFragment-->
 Agents - do you need one. De-mystifying the role of the agent
CUFGEN02A - 1,2,4
 Books and the electronic age - where are we going?

CUFGEN01A - 1,2.,3
Writing your passion - people who make a living writing about their special interestsCUFGEN01A - 1,4

Writers and radio - the writer behind the voiceCUFGEN01A - 1,3, 4
 Making a living as a writer - it’s not impossible
 CUFGEN01A - 1,2,3,4
BSBCMN311A - 3
Writers and Editors - a special relationshipCUFGEN01A - 1,4
 The business of written communication - corporate writing
 CUFGEN01A - 1,4
Applying for grants - everything you need to know CUFGEN02A - 1
CUFGEN01A - 1,2,3,4
Making people laugh - writing comedy CUFGEN01A - 1,4

Learning Resources

Prescribed Texts

Any prescribed material will be provided by the teacher in this course


You are advised to look at the course blackboard site for ongoing updated information.

Other Resources

You require access to a computer and to the internet for this course

Overview of Assessment

Your knowledge and understanding of course content is assessed through  written assignments and a research project.

    Assessment Tasks

    To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard.

    1. Select an area within the publishing or writing industry.
    Research any industry laws and regulations that might impact on writers and / or editors. Produce a short report discussing your findings.
    500 words Due – April 13

    2. Create a health and safety plan for yourself taking into account your individual needs and the advice provided at the lecture. Due May 4

    3.Research an area of the industry that is of personal interest to you. Write a report of 1000 words.
    This report to be posted on Blackboard as a shared resource for the Professional Writing and Editing students. Due – May 25

    Detailed briefs for each assignment will be provided to you on blackboard

    To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

    All competencies will be assessed as:
    C Competent
    NYC Not yet competent

    Assessment Matrix

    The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

    Other Information

    You will receive spoken and/or  written feedback from teachers on your work. Where appropriate, this feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

    Late Submissions:
    Please refer to the course blackboard site for policy information including information on late submissions and plagiarism

    RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

    Special consideration Policy (Late Submission):
    All assessment tasks are required to be completed to a satisfactory level. If you are
    unable to complete any piece of assessment on or by the due date, you will need to
    apply for an extension.
    Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%

    Course Overview: Access Course Overview