Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: VART6339C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4218 - Certificate IV in Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact Email:peter.bonnell@rmit.edu.au


Name and Contact Details of All Other Relevant Staff


Julia Raath julia.Raath@rmit.edu.au  +61 3 99259201

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil
 

Course Description

This course is designed to give you the skills and knowledge required to produce drawings that represent and communicate ideas. It does not relate to drawing as an art form.


This course is delivered concurrently with Develop Drawing Skills (VART6340C) and Development of Textile Designs (VART 5904C).


Please ensure you are enrolled in all courses.
 


National Codes, Titles, Elements and Performance Criteria


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
 


Details of Learning Activities

This s a studio based course. On completion you will be able to apply

  • skills and knowledge required to produce drawings that represent and communicate ideas 
  • communication skills to impart information through drawing
  • learning skills to improve own drawing technique through feedback and experimentation
  • literacy skills to interpret varied information about drawing as a visual representation tool
  • numeracy skills to:
    • determine layout issues
    • calculate measurements 
  • organise resources
  • prepare drawings for presentation
  • problem-solving skills to select drawing techniques that best meet project needs
  • technical skills to use a range of drawing techniques.

Learning activities will  include;

• class exercises to review discussions/lectures
• practical demonstrations
• design and drawing  activities or projects
• group projects
• independent project based work

 


Teaching Schedule

Date Week starting  Week  Learning Activity                                                                                                                                                      Assessments Due      

 Independent study                                                                                  
Feb 9  1

 Introduction to course and assessment,

OHS Studio Practice

Project Briefing 1 Botanica

  • Purpose of textile product is clarified and impact on design requirements analysed
  • Design requirements are determined from brief
  • Design constraints are identified
  • Examples of textile products that meet aspects of the design brief are analysed to clarify design objectives
     
Intro to drawing for design 
  • Set up a safe work space
  • Identify and obtain drawing tools, equipment and materials
  • Prepare tools, equipment and materials according to workplace procedures and safety requirements
  • Clean and store tools, equipment and materials according to safety requirements
  • Exploration of mark making to communicate concept  
  • Line and Texture - Stripes, Checks and texture - the relationship to Textile design
  

Visual Diary Task

Research floral textiles and   market  sectors.

Collect images for mood boards.

 

Images and flowers to be brought to session 2
16  2

Design Brief 1 Botanica - Select brief option    Children or Womenswear

 Select images Mood Board  Purpose, application, colour 

  • Trends in yarns and raw materials used in similar textile products are researched and performance, colour, availability, care and maintenance requirements compared against design requirements
  • Technical requirements associated with textile production processes are assessed, within specified guidelines and according to OHS practices.
  • Any additional expertise required for project is identified.
  • Impacts of materials and processes on design are identified.

Drawing - Flowers introduction

  • Preliminary design concepts though drawing
  • Set up a safe work space
  • Identify and obtain drawing tools, equipment and materials
  • Clean and store tools, equipment and materials according to safety requirements and specific needs of different item
    
23  3

 Drawing flowers\

Colour, Tonal values,  scale, size, shape.
Based on your design and market research you will apply drawing techniques  to develop your concepts. Stylisation, positive negative space, continuous line, detailed sketching, understanding shape drawing with different tools.

    Drawing Folio
March 2  4 Creating patterns and developing croquis.
Florals, stylization drawing flowers, Introducing colour - ink washes, wax resist, Illustration techniques
Gouache, Tonal rendering, Wax scratch back,
Review OHS		    Drawing Folio
9  5

Sample textile product is developed

  • Repeats systems and design layouts - using grids, graph and tracing paper and accurate drawing techniques.
  • Block repeat (Swiss), Half drop, Spot Sateen, reflect and rotate.
  • Review design layouts- what is a layout ?
  • Principles of design and elements of design are applied to development of design ideas.
Technical drawing
  •  Match potential techniques to the ideas for the work with the assistance of key people
  • Test nominated techniques to determine the effects they achieve
  • Safely use selected techniques to produce drawings
  • Calculate correct quantities of materials required and minimise waste where possible
  • Clean and store tools, equipment and materials according to safety requirements and specific needs of different items

Observational

Checklist 1  

 

  Technical Drawing
16  6

Repeats Continued. 

  • Story boards -   techniques for presenting textile product is identified
  • Creating product illustrations - how to best sell your idea.
  • Design details are documented- Colour chips style numbers
  

Technical drawing Folio

Design Presentation planning
23  7  Project 1 Botanica Presentation of final Design Concepts to group

Self Assessment

Design Folio Submission

  
30  8

Project Briefing Kip and Co -  Design Influences. Research current Trends look at
Preliminary Drawing / Sketches

  • Purpose of textile product is clarified and design requirements and constraints are determined from brief
  • Examples of textile products that meet aspects of the design brief are analysed
  • Brief is discussed with team members and design priorities established
  • Trends in yarns and raw materials used in similar textile products are researched and performance, colour, availability, care and maintenance requirements compared against design requirements
  • Technical requirements associated with textile production processes are assessed, within specified guidelines and according to OHS practices.
  • Any additional expertise required for project is identified.
  • Impacts of materials and processes on design are identified.

Project 1 Individual  Feedback

 

 

Visual Diary / Pinterest

Research trends, select  and develop colour palette,  research imagery for  mood boards.

Research contemporary  bedding and coordinates

Gather information about drawing techniques, materials and equipment from a range of sources and determine how they may be used to communicate ideas
Evaluate information for its application to specific drawing briefs
April 6             Mid Semester Break 2-8 April  
13  9
  • Set up workspace.
  • Follow safety procedures for particular techniques, materials and equipment
  • Drawing and rendering techniques based on project brief research Storyboards, sketches or other tools used for textile designs are used to develop designs.
  • Principles of design and elements of design are applied to development of design ideas.
  • Explore drawing requirements with reference to relevant reference material and appropriate people when required
  • Identify factors that may impact on how drawing work is undertaken
  • Organise materials, tools and equipment for selected techniques
  

 All resources for mood boards drawing styles  must be available for this session

Visual Diary Research Drawing styles and analyse Folio

 
20  10

Repeat systems - Half drop and Brick repeat , placements

  • Designing coordinates Design ideas are examined against design brief and design selected for further development.Assess the capabilities of techniques, materials and equipment through exploration
  • Select approaches that best suit the purpose of drawings and their presentation context
  • Produce preliminary drawings and discuss their effectiveness with relevant people

 

  Technical Drawing
27  11

 Mark making motif development. Concept exploration

  • Design ideas are examined against design brief and design selected for further development.
  • Design details are documented
  • Seek feedback on drawing work from key people
  • Respond positively to feedback and identify key areas for improvement
  • Review different opportunities to build own skills and select suitable options
  Industry Feedback Session
  •  Visual diary  Research drawing styles
  • Folio Development
  • Reflection of feedback from Industry
May 4  12  Paint up and rendering    
11  13  Paint up and rendering Quality    
18  14 Techniques for presenting textile product design are selected    Preparation for presentations
25  15 Presentation to Panel and Peers and Industry panel

Drawing and Design  Folio  Final Submissions

  
June 1  16  Individual Feedback Sessions by appointment    


Learning Resources

Prescribed Texts


References


Other Resources

 These tools will be used in several courses.

  • Set of lead pencils; H, HB, 2B, 4B and 6B
  •  Black fine liner pens; 0.2 mm and 0.5 mm
  • Black permanent marker
  • Eraser
  • Glue stick
  • 30 cm steel ruler and plastic set square
  • Sharp Scissors
  • Cutting knife with replaceable blades
  • A selection of papers for drawing  A3 Cartridge  Sketch Book
  • Variety of paint brushes, round size; 00, 1, 3, 6, 10. You will also find chisel brushes useful. Acrylic brushes available in local $2 shops are quite satisfactory. Pure Sable brushes are expensive, but one or two can be a good investment.
  •  Set of gouache paints*  See information provided in design class.
  • Visual Diary (A4 or A3 is recommended)
  • Technical notebooks / folders – teachers will advise you will need one for each practical class.
  • Pen and paper/notebook/digital alternative, for writing notes


Overview of Assessment

To achieve successful completion of this course you must demonstrate an understanding of all elements of Competency.
Assessment methods have been designed to measure achievement of each element in a flexible manner over a range of assessment tasks.A range of assessment methods will be used to assess practical skills and knowledge including:
• direct observation of the development of drawings
• evaluation of drawings in terms of their effectiveness in communicating ideas
• questioning and discussion about your  intentions and the work outcome
• review of portfolios of evidence.

Assessment methods reflect workplace practice.

Holistic assessment with  LMTTD4009A Assist in the development of textile designs VART 5904C 
                                                CUVDRA201A Develop Drawing Skills VART 6340C  will occur during the semester.


Assessment Tasks

You will have 2  assessment tasks .

To achieve competency you must successfully complete both Projects.

Project 1 Botanica                                                                  Due date Week 7

  • Visual Diary
    • Research, reflection and analysis
  • Drawing Folio

Project 2                                                                                  Graded assessment task

  • Visual Diary
    • Research, reflection and analysis
  • Drawing Folio   
  • Presentation                                                                Week 15


Assessment Matrix

Element                                                 

Project 1    

Visual Diary

Folio 

Competent             

Project 2

Visual Diary

Drawing Folio Presentation

Graded
Plan drawing work x x
Experiment to represent ideas                                                                             x x
Create Drawings                               x                               

Other Information

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive verbal and written feedback by teacher/tutor/lecturer on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT :
 

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :
 

Penalties for late assessment
Late submission or presentation of assessable work without an approved extension will be penalised as follows:
- Complete work submitted 1 to 7 days late will incur a penalty of 5% per day on your final mark
- Partial or incomplete work submitted 1 to 7 days late will incur a penalty of 5% per day on your final mark for the entire assessable work
- Work submitted after day 7 will be awarded an NN grade and 0% mark
- Weekends and holiday periods are included in the calculation of the late penalty
- Where a due date includes a specific time for submission or presentation, submissions after that time on the due date incur a 5% penalty.
 

Course Overview: Access Course Overview