Course Title: Research and apply techniques for graphic design

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: GRAP5260C

Course Title: Research and apply techniques for graphic design

School: 345T Media and Communication

Campus: City Campus

Program: C4224 - Certificate IV in Photoimaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Bill Burrows
9925 4815


Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course covers skills and knowledge required to research and apply techniques for graphic design.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP07B Research and apply techniques for graphic design


1. Interpret the graphic design brief.

Performance Criteria:

1.1 Correctly interpret the specifications of the brief.
1.2 Determine the user or client for the graphic design to inform design decisions.
1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues.
1.4 Source and evaluate information pertinent to the brief.


2. Organise resources for graphic design. 

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment.
2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements.
2.3 Follow storage and inventory procedures in accordance with organisational procedures.


3. Test design approaches for graphic design

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief.
3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach.
3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques.
3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief.
3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief.
3.6 Refine and accurately document the design approach based on testing processes.


4. Produce the graphic design. 

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach.
4.2 Produce the graphic design ensuring consistency with the selected approach and the brief.
4.3 Present the work in accordance with the brief specifications.

Learning Outcomes

On successful completion of this unit, you will be able to apply your skills and knowledge to design web environments.

Details of Learning Activities

In class learning activities include, but are not limited to:

group discussion
online research
studio visit
independent project based work
workshopping of students’ projects

Out of class activities include, but are not limited to:
• online research
• work shopping
• independent project based work

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

WeekClass ContentAssessment TasksElements
1Lecture: History: 1900’s to 2009 of Graphic Design :
Major Milestones and Designers – their work and Ideas
Lecturer Chris Seater
Develop a presentation include work, influences, and career paths and goals1.3, 2.1
2Lecture: Basic Typography
Lecturer Chris Seater/Bill Burrows
Development: Research a Graphic Designers work and Ideas1.4, 3.4-5
3Assessment 1 – Design/Practitioner Research presentations Assignment 1: Pressos
Development: Research A Graphic Designers work and Ideas
1.1-4 2.1-2
4Lecture: A Brand called You. Developing a Brand Identity
In this globally acting and increasingly crowded creative marketplace, it is important to develop & distinguish one’s own brand and what it stands for.
Assignment 2:
Development: Students brand identity concept development.
1.1-4 2.1-2 3.1-5
5Lecture: The Grid, Colour, Form and Content = The Expression of an Idea, Assignment 2:
Development: Students brand identity concept development.
2.1-2 3.1-5
6Lecture: Developing a Brand Identity collateral materials – Print, Online, social mediaDevelopment: Students brand identity concept development.1-4 2.1-2
7The New Media Marketplace – Contents, Formats, Platforms – Understanding how the Creative Marketplace has radically changed and its effect on Graphic Design and Photography - the challenges /opportunitiesResearch: ‘Cross Media’ fields ie: Advertising, Corporate Communications, Publishing, Online/Multimedia1-4 2.1-2
8Assessment 2 - Student Brand Identity presentationsAssessment 2 Students brand identity concept development.2.1-2
9Studio visitThe Bridge2.3
10Lecture: What do Designers want from Photographers?
– What should Photographers expect from Designers?
Workshop Discussion2.1
11Understanding and Interpreting a brief – Create Creative Concepts, Cost Estimate, Technical considerationsDevelopment: Develop a response to a Creative Brief2.1
12Responding to the brief – Test and evaluate preliminary Creative Visual representations of the brief, Organise Resources, – Selecting preferred ApproachDevelopment: Develop a response to a Creative Brief:3.1-6
13Assessment 3 - Present Creative Images that fulfil the requirements of the BriefDevelopment: Develop a response to a Creative Brief:3.6 4.1-4.3
14Website Interface Design – Planning and Designing a Photographers websiteResearch: Photographers websites3.1-5
15Website Interface Design – Creating a ‘User Experience’Development: Student Website Interface concept storyboards3.1-5
16Website Navigation Structure – Content TemplatesDevelopment: Student Website Navigation/Content 
17Assessment 4 – Present Individual Website conceptsPresentations3.6 4.1-4.3

Learning Resources

Prescribed Texts

You are advised to look at the course Blackboard site for ongoing updated information.


Other Resources

Personal data storage device, personal computer with In Design, Acrobat, Bridge and Photoshop CS4 as required (available in RMIT labs).

Overview of Assessment

A variety of practical assessment tasks, to be submitted in class, will be used to establish competence in this course.

Assessment Tasks

Assignment 1 – Research a Designer or Design Movement that interests you
Assignment 2 – Develop a Brand Identity
Assignment 3 – Poster Design – Melbourne Wine and Food Festival
Assignment 4 – Architecture Photography Promotional Brochure

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview