Course Title: Integrate colour theory and design processes

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: GRAP5333C

Course Title: Integrate colour theory and design processes

School: 345T Media and Communication

Campus: City Campus

Program: C4312 - Certificate IV in Photo Imaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Sessional
Contact: Naomi Herzog
Phone: 9925 4170

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVACD401A Integrate colour theory and design processes


Element 1. Research information on colour theory and design processes

Performance Criteria:

1.1 Identify and access relevant sources of information on colour theory and design processes
1.2 Research historical and contemporary approaches to colour and design in the context of the work project
1.2 Evaluate information with consideration of how colour and design issues may be integrated into the design process


Element 2. Communicate ideas through the application of colour and design theory

Performance Criteria:

2.1 Select, combine and explore materials, tools and equipment to determine ways in which colour theory and design processes may be integrated
2.2 Explore and develop new ideas through a process of experimentation
2.3 Achieve solutions by working with the fundamental elements and principles of design and different aspects of colour



Element 3. Evaluate design work

Performance Criteria:

3.1 Reflect on own application of design process and success in communicating concepts and ideas
3.2 Identify areas for future improvement, especially in terms of own skill development
3.3 Communicate about completed work with others and respond positively to feedback

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.

Details of Learning Activities

Learning activities will consist of:
In class learning activities include, but are not limited to:
lectures & tutorials
class exercises
class presentations
group discussion
online research
work shopping of students’ own projects

Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work

Teaching Schedule

WeekClass contentAssessment DueElements
7Graphic Design - A History and Background of Colour theory & Design Principles - Intro, Course & Project briefing
InDesign - Intro
Assignment Briefing1, 2,
8Design Elements - Colour, Form and Content = The Expression of an IdeaFormative Item 1 due1, 2
9Design Theory - An Overview of Creative Techniques, Tools, Materials, Equipment
InDesign – the basics 1
 1, 2
10Design Theory - The Grid & Typography
InDesign – layout and master templates
Formative Item 2 due1, 2
11Responding to the brief – Test and evaluate preliminary Creative Visual representations of the brief
InDesign – the basics 2
 2, 3
12Design Theory - The New Media Marketplace – Contents, Formats, Platforms
InDesign – the basics 3
Formative Proofing item 41, 2
13Present Creative Responses that fulfil the requirements of the BriefFormative Item 3 due3
14What do Designers want from Photographers?
– What should Photographers expect from Designers?
Formative Proofing item 41, 2
15Project Work – Final draft reviews 2, 3
16SubmissionSummative 1 due3
17Assessment Week  

Learning Resources

Prescribed Texts

Dabner et. al., 2010, Graphic Design School, Thames and Hudson
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002


You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.

Other Resources

Personal data storage device, personal computer with current versions of In Design, Illustrator, Acrobat, Bridge and Photoshop and current web browsers as required, as available in RMIT labs

Overview of Assessment

Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment items include:

Research A Graphic Designers work and Ideas
Melbourne Food and Wine Festival Poster
Architectural brochure

1. Research A Graphic Designers work & Ideas
Select a Graphic designer and research their work and ideas. Examine key aspects of their work in relationship to Design principles and Colour theory. Present your findings in an oral presentation.
Due - week 8

2. Proposal - response to the brief & mockups 1
- Melbourne Food & Wine Poster - Produce research, initial concepts and initial designs that clearly identify the response to the brief and the integration of design principles and colour theory.
Due – week 10

3. Proposal - response to the brief & mockups
- Architectural Brochure - Produce research, initial concepts and initial designs that clearly identify the response to the brief and the integration of design principles and colour theory.
Due – week 13

4. Proofing - Digital Artwork to Press
Review files for the final digital artwork to press
Due – weeks 12 & 14

1. Folio of final designs
Combining the “Melbourne Food & Wine Poster” and the “Architectural Brochure” present your final designs for each of the above. Due – week 16


CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview