Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact : Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


This unit is delivered in conjunction with VART6280 Video Art.

Course Description

In this unit you will explore and develop the skills and knowledge required to interpret and creatively respond to a design brief through the production of graphics.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1.Interpret design brief

Performance Criteria:

1.1. Correctly interpret the specifications of the design brief
1.2. Establish and clarify user or client for the proposed product/service to inform design decisions
1.3. Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4. Source and evaluate information pertinent to design brief


2.Explore and develop design concept

Performance Criteria:

2.1. Generate ideas for design concept through research, exploration and experimentation
2.2. Develop initial design concept consistent with design brief parameters
2.3. Evaluate and explore options for refining the concept to best meet design brief parameters
2.4. Refine options and select the approach which best meets design brief requirements


3.Liaise with client

Performance Criteria:

3.1. Agree on communication process and frequency of communication with the client
3.2. Present concepts for work at appropriate stages during design process as required
3.3. Present and explore different options and creative ideas with client when appropriate
3.4. Pro-actively seek and act on client feedback
3.5. Reach agreement on concept for work which complies with design brief


4.Plan production of work

Performance Criteria:

4.1. Assess specific design production risks
4.2. Identify all components required to produce a prototype
4.3. Assess technical requirements for production against specified guidelines
4.4. Identify and consult with support services required for production
4.5. Produce a prototype and evaluate against design brief requirements
4.6. Analyse prototype and determine any further adjustments to production requirements
4.7. Finalise production specifications supported by accurate and complete documentation



5.Complete production of work

Performance Criteria:

5.1. Collect and/or organize required components for the work
5.2. Produce or monitor the production of work ensuring all parameters of design brief are met
5.3. Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4. Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities will include:

  • demonstrations and presentations by teacher
  • peer teaching and class presentations
  • group discussion
  • online research
  • teacher directed group activities/projects
  • class exercises to review discussions/lectures
  • ‘workshopping’ of student projects
    Out of class activities will include:
  • site visits, site specific exploration and direct research
  • independent project based work
  • online research
  • teacher directed group activities/projects

Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources

Week Date
Session description Assessment due Learning
4  6/3, 7/3
 F1 Research photo essay form In-class activity. Analyse the brief and research photo essay form in books, blogs, online etc. Present examples  F1 due  1.1-4, 2.1-4,
3.1-5, 4.1-7
5  13/3, 14/3
 F2 Research given topic In-class activity. Analyse the brief and develop and present a range of interpretations of the topic  F2 due  1.1-4, 2.1-4,
3.1-5, 4.1-7
6  20/3, 21/3
 F3 Produce photo essay. Shoot, transfer photos to computer, file, assess and label    1.1-4, 2.1-4,
3.1-5, 4.1-7,
7  27/3,28/3
 Layout photo essay in InDesign  F3 due  1.1-4, 2.1-4,
3.1-5, 4.1-7,
8  10/4,11/4
 Submit photo essay at beginning of class as pdf. Critique    1.1-4, 2.1-4,
3.1-5, 4.1-7,
9  17/4,18/4
 S1 Submit revised photo essay. Respond to critique, edit and extend photo essay if necessary, submit as packaged InDesign folder  S1 due  1.1-4, 2.1-4,
3.1-5, 4.1-7,

Learning Resources

Prescribed Texts



You are advised to look at the course myRMIT site for ongoing updated information.

Other Resources

Digital storage device, either usb or hard drive

Overview of Assessment

Assessment is on-going throughout the course.
Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
The assessment tasks are:
1. Interpret Brief: Process 50%
2. Interpret Brief: Industry 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

In order to demonstrate competency the student must engage in assessment activities to a competent standard.


Task 1: In class activity. Research Photo Essay form, document and present examples. Due week 4 (5/3 & 6/3)

Task 2: In class activity. Research given topic for Photo Essay, document and present concepts. Due week 5. (13/3, 14/3)

Task 3: Photo imaging project to produce a series of bitmap images, requiring evidence of conceptual development and produced as a thematic series. Submit week 7 (25/3)


Project 1 Reflect on Task 3 submission, receive and respond to feedback. Edit, extend and resubmit Photo Essay.
Due week 9 (17/4, 18/4).

You will receive feedback with verbal and/or written evaluation of your progress within class time. The submitted project will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview