Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term1 2017

Course Code: GRAP5393C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Ruth Wellington
9925 9417

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. This will involves interpreting work briefs, organising resources, testing your ideas, and refining approaches to a range of design challenges.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD401 Research and apply graphic design techniques


1 Interpret graphic design briefs

Performance Criteria:

1.1 Interpret specifications in graphic design briefs and clarify issues with relevant people, as necessary
1.2 Take user or client requirements into account when making decisions about graphic design work
1.3 Consider parameters and constraints and clarify with relevant people as required
1.4 Research contemporary and historical information relevant to briefs


2 Organise resources

Performance Criteria:

2.1 Identify workspace, materials, tools and equipment required for graphic design work
2.2 Prepare and care for resources according to safety and organisational requirements
2.3 Follow storage and inventory procedures


3 Test graphic design approaches

Performance Criteria:

3.1 Produce preliminary visual representations
3.2 Identify possible design approaches and establish criteria for selecting final approach
3.3 Select materials, tools and equipment and test approaches and techniques
3.4 Evaluate test outcomes against criteria and select the best approach for the requirements of briefs
3.5 Review own work and seek feedback as required
3.6 Refine and document the design approach based on results of testing and evaluation


4 Produce graphic design work

Performance Criteria:

4.1 Create graphic designs using selected design approach
4.2 Respond to feedback and refine graphic design work
4.3 Present finished work within agreed work parameters

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • graphic design exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects


Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects

Teaching Schedule

This course is delivered with Use Typography Techniques (GRAP5394C),
and has integrated project components assessed separately for each course.


Learning Program

LE - Type Techs

LE - Graphic Design Techs


Orientation and introduction to 3 courses





1 - 4





1 - 4


Task 1TT - Type manipulation and expression


Task 2TT - Type formatting & terminology

Project 1 - "Magazine Mark-up"
PART A - Typographic components (80%)
PART B - Graphic design components (20%)
The design and layout for a magazine masthead and cover design, and a double page spread for an article


Project 1 – Part A&B design process/development


Project 1 – Part A&B design process/development


First Folio Week




Project 1 – Part A&B design refinement and production


1 - 4


1 - 4


Project 1 – Part A&B production & presentation


Project 1 due in

Project 2 - "Music Festival Event"
PART A - Typographic components (20%) 
PART B - Graphic design components (80%)
The branding concept, name and graphics for an original music event and associated merchandise.

Task 1GD - Branding & market research


Task 2GD – Event concept/theme proposal




1 - 4




1 - 4


Project 2 – Part A&B design process and development


Mid program break: 13-23 April (inclusive)


Folio Update Week




Project 2 – Part A&B design process and development



1 - 4



1 - 4


Project 2 – Part A&B design refinement and production


Project 2 – Part A&B design refinement and production


Project 2 – Part A&B final production and presentation


Project 2 due in


Final Folio Week




Final submissions and assessment

1 - 4

1 – 4

Learning Resources

Prescribed Texts


Brunswick Library 741.674F755

Brunswick Library 741.6405F745

Other Resources

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Graphic design exercises and project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has 2 x projects. You are required to demonstrate all learning outcomes to a satisfactory standard. To demonstrate competency in this course you need to engage in the assessment activities and complete them to a competent standard, or show equivalent evidence.

2 x exercises      Ex 1GD: Branding and market research
                           Ex 2GD: Event concept/theme proposal
2 x projects          Project 1: "Magazine Mark-up" – Part B - The design aspects of this publication, including a cover graphics, typography, layout of components, etc. (Due in Week 9) 20%
                             Project 2: "Music Festival" – Part B - The visual content for the branding of an event, including graphic, typographic and photographic elements (Due in Week 17) 80%

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD          Competent with High Distinction
CDI           Competent with Distinction
CC            Competent with Credit
CAG          Competency Achieved - Graded
CA            Competency Achieved - Ungraded
NYC          Not Yet Competent
DNS          Did Not Submit for Assessment

Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).


Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.



You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-­digital submission use the printed form provided. For digital online submission please use e­ Submission process.Information regarding the e­Submission process

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.

If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links ­ Application for extension of time

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. 

The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.


Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity


Course Overview: Access Course Overview