Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: GRAP5393C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Urban Design

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 3 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Ned Jobson


Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. This will involves interpreting work briefs, organising resources, testing your ideas, and refining approaches to a range of design challenges.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD401 Research and apply graphic design techniques


1 Interpret graphic design briefs

Performance Criteria:

1.1 Interpret specifications in graphic design briefs and clarify issues with relevant people, as necessary
1.2 Take user or client requirements into account when making decisions about graphic design work
1.3 Consider parameters and constraints and clarify with relevant people as required
1.4 Research contemporary and historical information relevant to briefs


2 Organise resources

Performance Criteria:

2.1 Identify workspace, materials, tools and equipment required for graphic design work
2.2 Prepare and care for resources according to safety and organisational requirements
2.3 Follow storage and inventory procedures


3 Test graphic design approaches

Performance Criteria:

3.1 Produce preliminary visual representations
3.2 Identify possible design approaches and establish criteria for selecting final approach
3.3 Select materials, tools and equipment and test approaches and techniques
3.4 Evaluate test outcomes against criteria and select the best approach for the requirements of briefs
3.5 Review own work and seek feedback as required
3.6 Refine and document the design approach based on results of testing and evaluation


4 Produce graphic design work

Performance Criteria:

4.1 Create graphic designs using selected design approach
4.2 Respond to feedback and refine graphic design work
4.3 Present finished work within agreed work parameters

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • graphic design exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects


Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects

Teaching Schedule

This course is delivered with Use typography techniques (GRAP5394C),
and has integrated project components assessed separately for each course.


Learning Program

LE - Type Techs

LE - Graphic Design Techs


Orientation and introduction 
to clustered courses



Ex 1TT - Type manipulation & expression





1 - 4





1 - 4


Ex 2TT - Type formatting & terminology

Project 1 - "Magazine Mark-up"
PART A - Typographic components 
PART B - Graphic design components
The design and layout for a magazine masthead and cover design, and a double page spread for an article


Project 1 – Part A&B research and ideation


Project 1 – Part A&B design process and development


Project 1 – Part A&B design process and development


Project 1 – Part A&B design refinement and production




Project 1 – Part A&B production and presentation


1 - 4


1 - 4


Project 1 due in



Project 2 - "Cultural Festival Event"
PART A - Typographic components  
PART B - Graphic design components
The branding concept, name and graphics for a cultural event and associated merchandise. 

Ex 1GD - Branding and market research
Ex 2GD – Event concept/theme proposal


 Mid-Semester Break

Project 2 – Part A&B design process and development


Project 2 – Part A&B design process and development




1 - 4




1 - 4


Project 2 – Part A&B design process and development


Project 2 – Part A&B design process and production




Project 2 – Part A&B design refinement and production



1 - 4



1 - 4


Project 2 – Part A&B final production & presentation


Project 2 due in


Coursework review (Final Folio due in) 


Assessment Week


Collection of submissions

Learning Resources

Prescribed Texts

Please make this look nice: the graphic design process. Brunswick Library 745.4 A285


Look at me! - New poster design. Brunswick Library 741.674 L863



Other Resources

You are advised to look at the LMS - Canvas at myRMIT site for ongoing updated information. A range of course learning resources and references are provided here.

You will require a personal storage device, media and equipment, as outlined in the kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Graphic design exercises and project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has 2 Assessments. You are required to demonstrate all learning outcomes to a satisfactory standard. To demonstrate competency in this course you need to engage in the assessment activities and complete them to a competent standard.

2 x exercises

Ex 1GD:  Event branding research
Ex 2GD:  Concept ideation/proposal

Minor Project 1B: "Magazine Mark-up" – The design aspects of this publication, including a cover graphics, layout of components, etc. (Due W9)
Major Project 2B: "Cultural Festival Event" – The visual content for the branding of an event, including graphic and photographic elements (Due W18)


At the completion of all coursework, grading will be offered in addition to, and after competency has been achieved.

Final course results for graded competency based assessment will be indicated as:

CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
CA - Competency Achieved - Ungraded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview