Course Title: TCF Merchandising & Marketing

Part A: Course Overview

Program: C5165

Course Title: TCF Merchandising & Marketing

Portfolio: DSC

Nominal Hours: 51.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


350T Fashion & Textiles


Term1 2008

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email:

Course Description

To Provide learners with skills, knowledge and attitudes to become competent to:

• Complete a situation analysis to TCF industry standards
• Identify principles of marketing
• Understand marketing terminologies

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 05/


LMTPDCL01A/01 Interpret design brief within specified guidelines

LMTPDCL01A/02 Research relevant information within specified guidelines

LMTPDCL01A/03 Contribute to design concepts

LMTPDCL01A/04 Contribute to the presentation of design/s

National Element Code & Title:

RUAAG5501BCA Develop A Marketing Plan 04/7


RUAG5501BC/01 Determine business and financial requirements

RUAG5501BC/02 Obtain and analyse market information

RUAG5501BC/03 Develop marketing plan

RUAG5501BC/04 Implement marketing plan

RUAG5501BC/05 Evaluate the marketing plan

Learning Outcomes

Refer to other sections of guide

Overview of Assessment

Refer to Assessment Tasks