Course Title: Demonstrate merchandising and category presentation skills

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5706C

Course Title: Demonstrate merchandising and category presentation skills

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• MKTG 5701

Course Description

This unit involves the application of merchandising and visual presentation knowledge and skills for a wide variety of product categories in a range of presentation sites


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM10A Demonstrate merchandising and category presentation skills

Element:

1. Produce comprehensive working plans
2. Produce colour blocked presentations of store interiors
3. Produce strategically designed visual presentations for a range of merchandise categories
4. Dress merchandisers


Learning Outcomes


1. Produce comprehensive working plans
2. Produce colour blocked presentations of store interiors
3. Produce strategically designed visual presentations for a range of merchandise categories
4. Dress merchandisers


Details of Learning Activities

On your timetable this competency will be referred to as Visual Merchandising Presentation 2 (VMP 2).
This competency is delivered and assessed with MKTG 5710C
Students will work in teams and individually on projects ranging from industry based jobs, group activities and individual projects.
Students will install, plan, source, manage, research, present and facilitate window installations both on and offsite.
Students will be involved in researching and producing a promotional Visual Merchandising package for a chain or department store and a Visual Merchandising Manual/Guide book for a retail business


Teaching Schedule

SEMESTER 1 Theory Schedule

WEEK CLASS CONTENT PERF CRITERIA

1

26/02/07

 Subject Introduction
Course Guide
Creative Windows on a Budget
Brief 1 Presented

 Brief 1
WRRVM16A
2.1, 2.2

2

05/03/07

Research for Brief 1  

3

12/03/07

Labour Day Holiday
No Class


4

19/03/07

Guest Speaker
Beyond Windows - Taking VM to new heights
Amanda Henderson Gloss Creative
Brief 1 Due 		 

5

26/03/07

Visual Merchandising & Promotions Part 1
Brief 2 Presented

 

6

02/04/07

 Guest Speaker
Maryann Hulbert
 

7

16/04/07

Visual Merchandising & Promotions Part 2
Presentation of Brief 3
Brief 2 Due

Brief 2
WRRVM16A
2.1, 2.2
3.1, 3.2, 3.3, 3.4, 3.5

8

23/04/07

Guest Speaker
Danielle Sportelli / Maryann Hulbert

 

9

30/04/07

Research for brief 3  

10

07/05/07

Visual Merchandising & Promotions Part 2
Presentation of Brief 3
Brief 2 Due

Brief 3
WRRVM16A
2.1, 2.2
3.1, 3.2, 3.3, 3.4, 3.5

11

14/05/07

 Visual Merchandising & Promotions Part 2  

12

21/05/07

Research for Brief 3  

13

28/05/07

 Research for Brief 3
Check in for Brief 3
 

14

04/06/07

 Brief 3 Due  

 

SEMESTER 1 Practical Schedule

WEEK CLASS CONTENT PERF CRITERIA
1

Team 5 Orientation

Team 6 & 7
The course guide
What will we be doing
VMP2 Course Housekeeping
VMP2 Paper Work
VMP 2 Class Schedules
Brief 1
Team 6 Posters
Team 7 Front Window /Posters

 
2 Team 5

The course guide
What will we be doing
VMP2 Course Housekeeping
VMP2 Paper Work
VMP 2 Class Schedules
Brief 1 Posters


Brief 1Team 6 Posters Prep
Breif 1Team 7 Front Window/Posters Prep





Brief 1
WRRVM10A 1.1,1.2,1.3.1.4
2.1, 2.2, 2.3
3.1, 3.2, 3.3, 3.4,
4.1, 4.2
3 Brief 1 Team 5 Posters Prep
Brief 1Team 6 Posters installed
Brief 1Team 7 Front Window/Posters installed

 
4 Justin away this week
Brief 1 Team 5 Posters Prep
Brief 1Team 6 Posters
Brief 1Team 7 Front Window prep

 
5 Brief 1 Team 5 Labour Day Holiday
Brief 2 Team 6 Front Window/Brief 2 Presentation & Prep
Team 7 Front Window Installed
Brief 2
WRRVM10A
1.1,1.2,1.3.1.4
2.1, 2.2, 2.3
3.1, 3.2, 3.3, 3.4,
4.1, 4.2
6 Brief 2 Team 5 Presentation of Brief 2 / Posters installed
Brief 2 Team 6 Prep
Brief 2 Team 7 Presentation of Brief 2/Front Window Installed 		 
7 Brief 2 Team 5 Prep
Brief 2 Team 6 Front Window Prep
Brief 2 Team 7 Prep 		 
8 Brief 2 Team 5 Prep
Brief 2 Team 6 Front Window Prep
Brief 2 Team 7 Prep
 
  Brief 2 Team 5 Easter Holiday
Brief 2 Team 6 Easter Holiday
Brief 2 Team 7 Easter Holiday
  
9 Brief 2 Team 5 Install
Brief 2 Team 6 Front Window prep/install
Brief 3 Team 7 Presentation of Brief 3 Install Brief 2 		Brief 3 WRRVM10A
1.1,1.2,1.3.1.4
2.1, 2.2, 2.3
3.1, 3.2, 3.3, 3.4,
4.1, 4.2
10 Brief 3
Team 5 Presentation of Brief 3 & Front Window Brief
Brief 3 Team 6 Presentation of Brief 3 / Install Front Window
Brief 2 Team 7 Anzac Day Holiday
 
11
Brief 3 Team 5 Prep
Brief 3 Team 6 Prep
Brief 3 Team 7 Prep 		 
12 Brief 3 Team 5 Prep
Brief 3 Team 6 Prep
Brief 3 Team 7 Prep
 
13 Brief 3 Team 5 Prep
Brief 3 Team 6 Prep
Brief 3 Team 7 Install 		 
14 Brief 3 Team 5 Install
Brief 3 Team 6 Prep
Brief 3 Team 7 Install
 
15
Team 5 Install Front Window
Team 6 Install
Team 7 TBA 		 
16


Brief 3 Team 5
Brief 3 Team 6
Brief 3 Team 7 Install 		 

 

SEMESTER 2 Theory Schedule

WEEK CLASS CONTENT PERF CRITERIA
1 Course Introduction
Semester 1 review
 
2 VM Manual
What is it?
Who is it for?
The Brief
Managing this job
Requirements
WRRVM16A
1.1, 1.2, 1.3,
2.1, 2.2,
3.1, 3.2, 3.3, 3.4, 3.5
4.1, 4.2, 4.3, 4.4, 4.5,4.6
5.1, 5.2, 5.3, 5.4, 5.5, 5.6
3
VM Manual Presentation Part 1
 
4
VM Manual Presentation Part2
 
5
Research all teams
 
6
Research progress check 1Team 5
 
7
Research progress check 1Team 6
 
8
Research Progress check 1Team 7
 
9
VM Manual Presentation Part 3
 
10
VM Manual Presentation Part 4
 
11
Research progress check 2 Team 5
 
12
Research progress check 2 Team 6
 
13
Research Progress check 2 Team 7
 
14
VM - The career options Guest speaker 1
 
15
VM - What an employer looks for in a VM Graduate Guest speaker 2
 
16
VM Manual Due
 
17    

 

SEMESTER 2 Practical Schedule, to be delivered in class

           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           
           


Learning Resources

Prescribed Texts


References

Students are encouraged to read VM & SD Magazine, Inspiration Magazine, Inside Architecture Review magazine, Frame magazine, Vogue Living, Inside Out, Belle and other interior and fashion magazines to use as a resource and for inspiration.
Students are also encouraged to collect store catalogues and promotional items for reference


Other Resources


Overview of Assessment

• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Workplace simulations
• Portfolio presentations
• Studio based workshops
• Report writing


Assessment Tasks

Students will complete a variety of practical and theory based briefs over the course of both semesters. All briefs will be graded out of 100 with the average being worked out at the end of the semester


Assessment Matrix


Marks recorded
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent

PX is only applicable to some courses, N/A otherwise in table

• Assessment is ongoing throughout the semester

• Students must pass all assessment tasks in order to pass this course

• Attendance
The major learning experience involves group work, class interaction, guest speakers, manufacturing, group work and installing. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur. 20% per day will be deducted from the final mark.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.


• Course guide is subject to change in relation to industry demands and availability. This includes industry based projects, guest speakers and off site work. Students will be notified of the changes as they occur

Other Information

Students are required to wear the appropriate footwear in accordance with industry standards at all times while participating in this course.
Thongs, sandals, ballet slippers, high heels are NOT acceptable footwear.
Students toes and feet are to be covered at all times
If a teacher feels that the footwear a student is wearing in not acceptable the student will be asked to leave the class.

Students are to wear appropriate clothing and footwear while installing their windows.

Course Overview: Access Course Overview