Course Title: Analyse consumer behaviour for specific international markets

Part A: Course Overview

Program: C5196

Course Title: Analyse consumer behaviour for specific international markets

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5739C

City Campus

TAFE

650T TAFE Business

Face-to-Face


Course Contact: Greg Cameron

Course Contact Phone: +61 3 99255464

Course Contact Email: greg.carmeron@rmit.edu.au


Course Description

This unit specifies the outcomes required to analyse consumer behaviour for specific international markets.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBINT502A Analyse consumer behaviour for specific international markets

Elements:

1.Confirm the target market

2.Assess current level of consumer interest

3.Recommend marketing strategies


Learning Outcomes


Overview of Assessment

The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.


Assessment will incorporate a variety of methods including technical requirements documentation, online and in class exercises, practical problem solving exercises (case studies), presentations and practical tests.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.