Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact

Name and Contact Details of All Other Relevant Staff

Douglas McManus

Room: 511.01.01

Tel: 9925 9421


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


2 Develop inspiration board

Performance Criteria:

2.1 Sources of design ideas are identified.
2.2 Principles of design are applied to inspirational development.
2.3 Inspirational items are collected and collated for presentation.
2.4 Inspiration board is developed to communicate sources of inspiration.
2.5 Inspiration board is reviewed against design brief.


4 Present design tools

Performance Criteria:

4.1 Design tools are used to communicate concepts and modifications are made as required.

4.2 Feedback is sought on design concepts and modifications made as required


5 Sell design concepts

Performance Criteria:

5.1 Interests of fashion industry professional are identified and made central to promotiom of ideas and concepts.

5.2 Benifits and features of design concepts are explained and promoted.

5.3 design concepts are linked to design brief

5.4 Presentation skills are used to sell design brief.

5.5 feedback and questions are invited and responded to


1 Interpret design brief

Performance Criteria:

1.1 Key requirements for design concept are identified according to OH&S practices.
1.2 Impact of target market on design process is identified.


3 Develop story board to meet design brief

Performance Criteria:

3.1 Key elements of story board are identified

3.2 garment concepts are developed based on design brief and inspiration board

3.3 Suitable fabrics and colour palette are selected

3.4 Storyboard is produced to reflect design briefSuitable fabrics and colours are selected

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

NOTE: This course is delivered with Market Designs to Local Outlets, MKTG5769C and Enhance and Manipulate Images, VART 5919C. Please refer to information in `Other Information’ below.


Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design options and communication methods, developing branding styles

Technology - Internet research, digital design tools, developing mood /concept boards and design concepts

Teaching Schedule

 Week Date AM PM

Week 1

7JulyMarket Design to local outlets -Course Guide project briefing. What is market research. 
Market Design to local outlets -what is local , online? 
Writing the brief

Market Design to local outlets - Market research self directed learning. 

Week 2

14 Julyinitial concepts explored developedinitial concepts explored developed

Week 3


Project Designer, No scheduled class. Students may use CAD LAB  independent study flexible learning

Week 4

28 July Design studio [6hours all day] for Project Designer

Week 5

4 august

 Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Week 6

11 august  Branding layout project story boarding product Branding layout project

Week 7

18 august Branding layout project storyboarding
3d draping
Branding layout project storyboarding
3d draping

Week 8

25 august

Project Designer Folio collection Due  

 industry guests/ panel

Project  Designer Folio collection Due
and industry guests/panel

Week 915 september Designer profiling online networks, publishing, blogs, capturing audience, [blog developmentDesigner profiling online networks, publishing, blogs, capturing audience, [blog development 

Week 10

22 SeptemberDesigner profiling developing online presence e portfoliosDesigner profiling, online publishing

Week 11

 29 SeptemberNo scheduled class. Students may use CAD LAB for Plan Production Processes No scheduled class. Students may use CAD LAB for Plan Production Processes
  Semester Break 

Week 12

  6 october

Digital photography [teams]
Photo shoot fabrics

Photoshop for print output catalogue all day

Week 13 13 OctoberDigital photography [teams]
Photo shoot product for storyboard
 studio practice
Week 14 20 October

Photoshop for digital enhancement

Photoshop for online content

 studio practice


Week 16 3 November  No scheduled class. Students may use CAD LAB No scheduled class. Students may use CAD LAB


Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

 Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.


Late submission will not be graded higher than a PASS.


Assessment Tasks

Design Folio

Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.

Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates 
• 3 colourways 

Storyboards  20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a designer maker product

Online presence 10 %

minimum of 3 links, online networking  

Presentation to panel 10 %

Assessment Matrix

Other Information

This unit is clustered with Enhance and Manipulate Photographic Images and Market Designs to Local Oultets

thererfore teaching schedule may vary according to the time allocation for each unit

Course Overview: Access Course Overview