Course Title: Develop marketing plans for fashion products
Part A: Course Overview
Program: C5220 Diploma of Applied Fashion Design and Technology
Course Title: Develop marketing plans for fashion products
Portfolio: DSC Portfolio Office
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
GRAP5240C |
Brunswick Campus |
TAFE |
350T Fashion & Textiles |
Face-to-Face |
Term1 2011, Term2 2011, Term1 2012, Term2 2012, Term1 2013 |
Course Contact: Mandy Penton
Course Contact Phone: +61 3 99259202
Course Contact Email: mandy.penton@rmit.edu.au
Course Description
This unit covers the skills and knowledge to plan marketing and promotional activities to support the sales of fashion products.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
LMTFD5004B Develop marketing plans for fashion products |
Elements: |
1. Identify key elements of fashion design 2. Establish marketing objectives 3. Research and determine marketing options 4. Develop and present marketing plan 5. Document marketing plan |
Learning Outcomes
Learning in this applies to marketing activities typical to the promotion and sale of fashion products.
Learning will include:
• Development of marketing plans
• Ensuring all proposed marketing activities are appropriate to the price point of the fashion design and the overall objectives of the client.
Overview of Assessment
Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.
This course comprises both practical and theory components. You will be expected to attend and participate in class activities.
As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.
PLEASE NOTE: work that has not been authenticated during class as your own work will not be considered for assessment.