Course Title: Research role and use of the photoimage in visual communication

Part A: Course Overview

Program: C5228

Course Title: Research role and use of the photoimage in visual communication

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
VART5950C	City Campus	TAFE	345T Media and Communication	Face-to-Face	Term2 2012

Course Contact: Josiane Mueller

Course Contact Phone: +61 3 9925 4585

Course Contact Email: josiane.mueller@rmit.edu.au

Course Description

This unit covers the performance outcomes, skills and knowledge required to produce creative and innovative photoimages using visual communication principles.

Pre-requisite Courses and Assumed Knowledge and Capabilities

CYVDES94A  Integrate colour theory and design processes in response to a brief

CUVPHI03A   Research and apply information on the traditions which inform photoimaging practice. 

National Competency Codes and Titles

National Element Code & Title:	CUVPHI501A Research role and use of the photoimage in visual communication
Elements:	1.  Research principles and role of visual communication
	2.  Use visual communication in photoimaging practice
	3.  Evaluate visual communication in photoimaging practice

Learning Outcomes

Practioners in the photoimaging industry are required to consistently produce images that satisfy society’s demands of visual communication. a range of specialist skills and knowledge is required by photoimage-makers to inform their practice and faciitate the production of creative and innovative photoimages.

This unit requires the self-directed application of skills and knowledge in order to research, apply and evaluate visual communication principles in the production of creative and innovative photoimages.

This work is usually undertaken independently (with guidance where required).

Overview of Assessment

Overview of Assessment

Critical Aspects of
Evidence

Evidence of the following is essential:

• ability to research and evaluate theories/themes on the
historical and contemporary photographic/photoimaging
visual communication environment
• ability to implement theories, themes and visual
communication principles within own photoimaging
practice
• ability to review personal performance within the context
of the photoimaging visual communication environment
• ability to recognise copyright, moral rights, intellectual
property and plagiarism issues.

REQUIRED SKILLS AND KNOWLEDGE

Required skills

• research skills sufficient to access and compare contemporary styles and
conceptual/aesthetic approaches to the historical and contemporary
photographic/photoimaging visual communication environment
• critical thinking skills sufficient to:
• recognise/address conceptual barriers to visual communication principles
• employ reflective questioning to analyse performance
• literacy skills sufficient to interpret theories and themes on the historical and
contemporary photographic/photoimaging visual communication environment
• numeracy skills sufficient to assess the financial viability of creative/commercial
opportunities as they arise from trends and emerging technologies
• communication skills sufficient to articulate research practices and methods
• learning skills sufficient to review personal performance within the context of the
photoimaging visual communication environment.

Required knowledge

• contexts for the use of photoimages within visual communication
• copyright, moral rights, intellectual property and plagiarism issues within the historical
and contemporary photographic/photoimaging visual communication environment
• creativity and innovation processes that drives successful photoimage-making for visual
communication
• principles, theories and themes of photography/photoimaging in the visual
communication environment.