Course Title: Apply research and critical analysis to inform artistic and design practice

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: BUSM6275

Course Title: Apply research and critical analysis to inform artistic and design practice

School: 320T Design (TAFE)

Campus: City Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact Email:simon.rankin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to research and critically analyse historical and theoretical concepts for application to own artistic and design practice. The unit includes the need for critical analysis of information and own work and the challenging of different points of view to inform own personal work and philosophy.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU011 Apply research and critical analysis to inform artistic and design practice

Element:

1. Conduct research to inform artistic/design practice

Performance Criteria:

1.1 Identify relevant sources of information on history and theory
1.2 Identify and explore potential new and alternative sources which are relevant to own practice
1.3 Use advanced formal and informal research techniques appropriately to access information
1.4 Organise research materials and findings for current and future use
1.5 Identify and use opportunities to update and expand knowledge of history and theory

Element:

2. Apply research to artistic/design practice

Performance Criteria:

2.1 Critically evaluate research/information in the context of own artistic/design practice and
the work of others
2.2 Explore, investigate and experiment with information or new ideas in own work
2.3 Explore, investigate and experiment with new technology(ies) in own work
2.4 Incorporate sociological/historical/theoretical themes, motifs or styles of into own work
2.5 Articulate and discuss reasons for incorporation of historical/theoretical influenced themes, motifs
or styles in own work using appropriate and accurate terminology

Element:

3. Evaluate own work

Performance Criteria:

3.1 Seek and apply constructive criticism from others to improve own work
3.2 Evaluate own work against planned strategy for own art/design practice
3.3 Evaluate own work in the context of work by others in order to extend own practice
3.4 Adjust work processes and practice as necessary to improve technical, conceptual and
commercial outcomes


Learning Outcomes


     


Details of Learning Activities

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualification’s Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.

Artists and designers create art to communicate and design ideas, thoughts, or feelings and to plan, analyse, and create visual solutions to communications problems.

The application of this unit in the workplace sees an individual artist and designer researching and critically analysing history and theory at an advanced level and applying this research and analysis so as to continually inform and advance their personal work and practice.


Teaching Schedule

Week    Week beginning    Activity                                                                        Performance criteria
1            8 February               Orientation Week    
2            15 February            Exercise 1: Form                                                        1.1, 1.2, 1.5, 2.1, 2.2, 2.3, 2.4, 3.1, 3.4
3            22 February            Exercise 2: Space and Colour                                1.1, 1.2, 1.5, 2.1, 2.2, 2.3, 2.4,  3.1, 3.4
4            1 March                   Exercise 3: Typographic Composition                   1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
5            8 March                   Brief 1: Symbols                                                        1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
6           15 March                  Brief 1: Symbols                                                          1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
                                                Exercise 4: Design Analysis                                      
7           22 March                Brief 1: Symbols                                                           1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
8           29 March                Brief 1: Symbols                                                           1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
                                                Exercise 5                                                                       
                                                                                    TERM BREAK
9          12 April                    Brief 2: Monogram                                                        1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
10        19 April                    Brief 2: Monogram
                                                Exercise 6                                                                       1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
11        26 April                      Brief 2: Monogram
                                                AGIdeas                                                                           1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
12        3 May                      Brief 2: Monogram                                                            1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
13        10 May                    Brief 3: Hero Booklet                                                        1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
14        17 May                    Brief 3: Hero Booklet
                                              Exercise 7                                                                              1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
15        24 May                    Brief 3: Hero Booklet                                                        1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4
16        31 May                    Folio Week                                                                           1.1, 1.2, 1.3, 1.4, 1.5, 2.1, 2.2, 2.3, 2.4, 2.5, 3.1, 3.2, 3.3, 3.4


Learning Resources

Prescribed Texts


References

A list of references will be given in class.


Other Resources

To be advised, but may include book, magazine and internet based references.


Overview of Assessment

Exercises
7 x briefs

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

Briefs Semester 1:
•Symbols 25%
•Monograms 35%
•Design Giant booklet 40%

Briefs Semester 2:
•Masthead 25%
•Poster 25%
•Corporate ID 25%
•Logo Design 10%
•Self-Promotion 15%

Please note that Semester 1 is weighted at 40% and Semester 2 at 60% of your final grade for the year.


Assessment Matrix

Course Overview: Access Course Overview