Course Title: Promote the business

Part A: Course Overview

Program: C5233 Diploma of Product Design

Course Title: Promote the business

Portfolio: DSC Portfolio Office

Nominal Hours: 54

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Contact: Julian Pratt

Course Contact Phone: +61 3 9925 4820

Course Contact Email:

Course Description

This unit covers the development and implementation of marketing strategies and the monitoring and improvement of market performance. It is suitable for setting up or existing micro and small businesses or a department in a larger organisation. This unit is related to BSBSBM404A Undertake business planning.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBSBM403A Promote the business


1.  Develop marketing strategies

2.  Determine a marketing mix for the business

3.  Implement marketing strategies

4.  Monitor and improve marketing performance

Learning Outcomes

Development and implementation of marketing strategies and the monitoring and improvement of market performance.

Overview of Assessment

In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations 
   • Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range of Variables
   • Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
   • Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment Add in additional industry requirements if appropriate
   • Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels earlier in this unit