Course Title: Promote the business
Part A: Course Overview
Program: C5234 Diploma of Visual Art
Course Title: Promote the business
Portfolio: DSC Portfolio Office
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Terms
Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5859C |
City Campus |
TAFE |
340T Art |
Face-to-Face |
Term2 2012 |
Course Contact: Ninna Cikoja
Course Contact Phone: +61 3 9925 4472
Course Contact Email: TAFEArt@rmit.edu.au
Course Description
This course covers the development and implementation of marketing strategies and the monitoring and improvement of market performance. It is suitable for setting up or existing micro and small businesses or a department in a larger organisation.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBSBM403A Promote the business |
Elements: |
1. Develop marketing strategies 2 Determine a marketing mix for the business 3. Implement marketing strategies 4. Monitor and improve marketing performance |
Learning Outcomes
In this course, you learn through:
1. In-class activities:
- lectures
- teacher directed group activities/projects
- class exercises to review discussions/lectures
- peer teaching and class presentations
- group discussion
- class exercises to review discussions/lectures
- studio work.
- practical exercises
- reading articles and excerpts
- preparing for discussion
- project work
- independent research.
Overview of Assessment
Assessment requires you to be able to demonstrate ability to:
- Develop marketing strategies
- Determine a marketing mix for the business
- Implement marketing strategies
- Monitor and improve marketing performance.
- Self promotional web page
- Lecture and web page notes.