Course Title: Design and produce store plans and floor layouts

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5870C

Course Title: Design and produce store plans and floor layouts

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit requires the team member to apply knowledge of store
design and fit-out to design and present proposed floor plans and
fit-outs for retail store settings.

This unit is delivered and assessed in conjunction with MKTG5869C and MKTG5871C

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER013A Design and produce store plans and floor layouts

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Observational exercises

In class discussions and presentations

Guest speakers

Industry and site visits

Topic based workshops

Design projects

Teaching Schedule

Subject overview, Introduction & course guide, Store planning Design Process

Research, Store Audit & Site Analysis

Senses Marketing 1 Music

Store Audit Presentations

Drafting Refresher

Pop up retail, Visit section 8

Store Planning Tool Kit, Brand Experience, Status & Image

Drafting Refresher

Pop up store Presentations

Future Trends

Drafting refresher 2, Tech Drawing Documentation

Target markets

Present Future Store

Image & Creativity

Layout (Merchandise & Fixture)

Merchandising Planogram Vertical

Senses Marketing 2 Scent

Fit out Guide

Site Measure

Design Concept Presentation Techniques

Vacant Site Role play Presentations

Learning Resources

Prescribed Texts


Other Resources


    Retail Design
    Otto Riewoldt, Jennifer Hudson

    New Retail
    Raul A. Barreneche

    Powershop II: New Japanese Retail Design

    Cool Shops Series: Berlin, Tokyo, Hong Kong etc

    Best Designed Flagship Stores
    Jons Messedat

    One-off: Independent Retail Design
    Clare Dowdy

    Design For Shopping: New Retail Interiors
    Sara Manuelli

    Basics Interior Architecture: Form + Structure
    Brooker & Stone

    Color, Space, And Style: All The Details Interior Designers Need To Know But Can Never Find
    Chris Grimley & Mimi Love

    Retail Store Planning & Design Manual
    Michael J. Loepz


    Forefront: The Culture of Shop Window Design
    Shonquis Moreno

    Store Window Design
    Cynthia Reschke

    Visual Merchandising 5
    Editors: VM+SD

    Visual Merchandising: Windows and In-Store Displays for Retail
    Tony Morgan


    Material World 1& 2: Innovative Materials for Architecture and Design

    Editor: Daniel Kula & Elodie Ternaux

    In Detail: Interior Surfaces And Materials
    Christian Schittich ed.


    Why We Buy: The Science Of Shopping
    Paco Underhill

    What Great Retailers Do
    David Jenkin

    The Cult of the Luxury Brand: Inside Asia’s Love Affair With Luxury
    Radha Chadha & Paul Husband

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Evidence of the following is essential:
• analysis of the position of an existing store in relation to
neighbourhood, visibility, accessibility, landscaping,
customer profile
• draft retail store plans, including elevations and
companion axonometrics, and indicating architectural
features, facade, entrance, windows, signage,
• presentation visuals of store facades
• free-flow and grid layouts showing, including
departments, fixtures, fittings, lighting, flooring etc. as
• an analytical report that includes detailed specifications,
fittings and fixtures and promotional locations, with clear

Assessment Tasks

Brief 1

Retail Observations Store Audit and report

Brief 2

Design a Pop up Shop

Brief 3

Maintain a Creative Journal

Brief 4

Design Future Retail Store Concepts

Brief 5

Use Creativity in a retail design

Brief 6

Layout: Space planning in the form of a retail planogram

Brief 7

Design a store fitout for a selected Vacant Site

Assessment Matrix

Course Overview: Access Course Overview