Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: GRAP5306C

Course Title: Interpret and respond to a design brief

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5316 - Diploma of Graphic Design

Course Contact : Leigh Milward

Course Contact Phone: +61 3 9925 9426

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no prerequisites for this unit, however this unit is delivered alongside CUVGRD501A Research visual communication history and theory in a studio cluster called Design 1.

Course Description

In this course, you will interpret and respond to a brief that requires specific design outcomes. You will develop a concept in discussion with your client/teacher and set clear timelines for completion. You will also document your design process and present these for feedback throughout the production phase and on completion.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to design brief


2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 valuate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements


3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


4. Plan production of work

Performance Criteria:

4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a prototype and evaluate against design brief requirements
4.6 Analyse prototype and determine any further adjustments to production requirements
4.7 Finalise production specifications supported by accurate and complete documentation


5. Complete production of work

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.In class activities will include:

class exercises
practical demonstrations
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback


Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision

Teaching Schedule

  Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.    
Week Session description CUVGRD501A BSBDES402A
1 Intro - icebreakers and design games.   1-4  1
2 Lecture: Difference between graphic design and fine art. Role of designer in relation to client and target audience.
Presentation and class discussion.
 1-4  1,2
3 Summative task delivery - Write a brief/respond to a brief.What’s inside a brief? Examine the components of a brief, discussion
on how it can be answered.
Lecture: Early nineteenth century Graphic Design influences 1920s, Dada/Constructivism, Composition
 1-4  1,2
4 Summative Assessment Task 1 due in class.
Brief 1 - Write a brief/respond to a brief -
Lecture/ presentation: colour blocking.
1-4  1,2
5 Lecture: The Poster. Delivery of Summative Assessment Task 2: Social poster  1-4  1,2
6 Composition principles and elements  1,4  1-5
7 The Grid  1-4  1-5

Create symbols/pictograms

Summative assessment task 2 due.

 1-4  1-5
9  ISOtype  1-4 1-5

Researching designers

 1-4 1-5
11 Student presentations about designers  1-4 1-5
12 Folding and booklets  1-4  1-5
13 Students to work on Giants of Design booklet - concept stage  1-4  1-5
14 Students to work on Giants of Design booklet - development stage  1-4  1-5
15 Students to work on Giants of Design booklet - feedback and adjustment stage  1-4  1-5

Students to work on Giants of Design booklet - final stage and hand in finished booklet


Learning Resources

Prescribed Texts

None required


Lupton, 2008, Phillips Graphic Design: The New Basics
Dabner, Calvert, Casey, 2010, Graphic Design School
Timothy Samara, 2007, Design Elements: A graphic design style manual
Ellen Lupton, 2009, Graphic Design Theory: Readings from the field

Heller, Steven and Vienne, Veronique, 2012, 100 Ideas that Changed Graphic Design, Laurence King Publishing.
Aynsley Jeremy, 2004, Pioneers of Modern Graphic Design: A Complete History, Octopus Publishing Group.
Hollis, Richard. 2004. Graphic Design; A Concise History, Thames and Hudson.
Meggs, Philip B. 1992: A History of Graphic Design, Second Edition, Van Nostrand Reinhold   

Other Resources


RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources. The University Library has extensive resources for Graphic Design students. The Library has produced a subject guide that includes quality online and print resources for your studies

The Library provides guides on academic referencing and subject specialist help via your Liaison Librarian Mary Mavroudis

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks. Assessment tasks in this course are:

  • Design Project 1 (100% of final grade)

Assessment Tasks

Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 3 Summative Tasks, all of which must be completed/submitted. Each task has an allocated percentage of the total grade. You are required to demonstrate all learning outcomes to a satisfactory standard.
Formative assessment
Design principles and elements exercises which will be delivered throughout the semester and explore the following:
• components of a brief
• image creation
• intellectual property and copyright
• environmental concerns
• class discussions and presentations
• feedback
Summative Assessment Tasks
Assessment Task 1: Write and Respond to a Brief. 20%
Write a brief/respond to a brief. Write a brief. Give the brief to another student. Respond to the brief with written and sketched ideas, and verbal/visual communication. Must have meetings with the ‘client’. Self evaluation and peer evaluation
DUE week 4

Assessment Task 2: Social Poster. 40%
Research a social issue - make a poster around the issue incorporating contemporary design trends and elements.
DUE: Week 8

Assessment Task 3: Giants of Design Booklet. 40%
Research a graphic designer - make a booklet in the style of the designer.
DUE: Week 16

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use gradedassessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.

You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.

Student feedback at RMIT:
Pick the following link to access the Student feedback webpage

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges
that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Further links - Application for extension of time

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity

Course Overview: Access Course Overview