Course Title: Develop event concepts

Part B: Course Detail

Teaching Period: Term2 2019

Course Code: BUSM8859C

Course Title: Develop event concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Anni Juracich

Course Contact Phone: +61 3 9925 9236

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Michelle Interlandi

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events including a fashion runway from concept and planning to after show activities. You will be required to build and sustain an innovative collaborative team environment to achieve set outcomes and develop and implement event concept and management plans. This unit is delivered and assessed with BUSM8860C (BSBINN502) Build and sustain an innovative work environment and MKTG8035C (SITEEVT014) Develop and implement event management plan.             

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITEEVT012 Develop event concepts


1. Evaluate and explore needs and opportunities for events.

Performance Criteria:

1.1.Research and evaluate existing information that informs new concept development.

1.2.Expand the potential of new ideas by exploring a diverse range of opportunities.

1.3.Evaluate factors that impact event concept development.

1.4.Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.


2. Develop a range of creative approaches to event concepts.

Performance Criteria:

2.1.Use creative thinking techniques to generate innovative and creative concepts.

2.2.Challenge, test and experiment with different concepts as part of a collaborative process.

2.3.Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

2.4.Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5.Evaluate and select strategies for achieving desired outcomes.

2.6.Identify resources required to achieve desired outcomes.

2.7.Present proposed concepts in an appropriate format.


3. Refine event concepts.

Performance Criteria:

3.1.Ensure concept development process is open to ongoing refinement and testing.

3.2.Seek input and feedback on concepts from relevant stakeholders.

3.3.Seek specialist advice on creative and technical aspects of proposals as required.

3.4.Compare concepts with best practice examples of similar products, programs, processes or services.

3.5.Use creative and practical criteria to determine advantages and disadvantages of different concepts.

3.6.Evaluate constraints on the realisation of concepts.

3.7.Refine proposals based on analysis and feedback.


4. Progress event concept to operational stage.

Performance Criteria:

4.1.Verify operational practicality and cohesiveness of the concept through consultation and analysis.

4.2.Develop implementation specifications from refined concept.

4.3.Present specifications to relevant parties for funding or approval.

4.4.Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

4.5.Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities may include tutorials, workshops and simulated projects. Activities are structured for you to experience what it's like to work as a stylist on fashion shows and events. This experience will come from simulated and real life events where you will work as part of a team to assist and oversee projects. You will be required participate in problem solving activities, post event analysis and discussions.

Teaching Schedule



To Do Breakdown/Activities


What is involved in working as a team?

  • Communication
  • Collaboration
  • Trust
  • Reliability
  • Initiatives-share with team
  • Collective to discuss ideas
  • Feed back

Overview of What’s Involved in organising an event

  • Who is the client?
  • What is the brief?
  • What outcome is desired?
  • What steps are taken ?

Plan to be drawn up to achieve the goal

Ice breaker – NIDA Trust exercise:

  • Small groups
  • Each participant takes a turn of learning to trust

 Ice breaker- communication exercise:

              Back to back drawing- work out shapes


Each student to research an event and answer:

  • Who was the client?
  • What was the brief?
  • What outcome was desired?
  • What steps were taken?
  • Evaluate if successful or not


How a fashion show is put together- the steps required

The importance of a stylist/producer

The necessity of a stylists kit

Q&A with Event Management Director

Brief in Assignment 1

Co-ordinate & style for a show a selection of clothes & accessories brought into class- work in 3 teams- evaluation

Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why

Present to class the following week


Unpack last week’s out of class activity

Overview of RMIT Open Day fashion show on 11 August plus extra activities & displays planned for the day

Draw up timelines for show

The various responsibilities/tasks involved in putting on the fashion show

Brief in Assessment task 2

Brainstorming of ideas for Open Day- displays

                                                                       -extra activities

                                                                       -music suggestions

Discuss assessment task 2 criteria



Taking a holistic approach to the event,  chart all the responsibilities involved for the Open Day fashion show plus activities & displays

Allocate students to tasks

Overview of dealing with key people in an event

Putting together a hair & makeup brief for the show

Using your knowledge of fashion trends from your other class put together the top 4 trends you would use in a fashion show you were styling; search for visual references including how to style each trend- present to class

Out of class activity:

Compile a brief for the hair & make up style for the Open Day fashion show- show references


Unpack last weeks out of class activity

Drawing together all the elements of the Open Day Fashion Show

Assessment Task 1 due

Hands on follow up of responsibilities



Post show analysis of the Open Day Fashion Show

Brief in Assignment 3

Hands on follow up of responsibilities



First discussion on student show -  students will plan & execute


Discussion in class on what worked & what did not work

How each student felt about their allocated role & what they learnt


Location of the show

The various steps required

Draw up timelines for the show

Assessment Task 2 due

Out of class activity:

Start researching Images of top to toe looks using hats& bags suitable for the races

Discuss and unpack Assessment 3


Unpack out of class activity from week 8

Event planning:

Your event objectives should be SMART

Your event should be FAMOUS

Explanation what each letter stands for

Collating ideas for the Students’ show

Aim to foster innovation

-where clothes will come from

-who will supply shoes

-who will supply hats

- where will models come from

-a choreographer

Work out ways to use social media to publicise the show


Plans for a fashion shoot of one of the outfits to be used in publicity


Consolidation of all aspects of the students’ show so planning can begin in detail

Commence mood boards for the show:

Styling references

Hair & make up references


Working on students’ show

Fashion shoot executed


Working on Student’s show

Hands on event responsibilities


Students’ show - post show analysis

Reflection on student

Follow up posting images on social media


Q&A with a leading event specialist

Questions from students


Recap on principles of event management

Assignment 3 due

Feedback & questions from students


Feedback sessions

Learning Resources

Prescribed Texts


Other Resources

You will have access to a simulated styling design workroom, fitting rooms and facilities such as computer laboratories as required.

The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides;

The Library provides guides on academic referencing; and subject specialist help via your Liaison Librarian Michelle Matheson (Brunswick)

Overview of Assessment

Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to actively participate in styling events including a fashion runway from concept and planning to after show activities. To successfully complete this course students must demonstrate competency in all elements as listed.

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. 
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments. 
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are: 
CHD Competent with High Distinction 
CDI Competent with Distinction 
CC Competent with Credit 
CAG Competency Achieved - Graded 
NYC Not Yet Competent 
DNS Did Not Submit for Assessment

Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.

Feedback will be provided throughout the semester on all assessment tasks. All assessment tasks must be completed before competency can be achieved.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:


Assessment Tasks

Assessment Task 1 - Case Study
Due Week 5

You will explore a case study of a fashion event to answer knowledge questions and create a workspace for collaboration that encourages innovation and creativity.

Assessment Task 2 - Event Processes
Due Week 8
You will explore how to develop event concepts and implement event management plans that are innovative and encourage creative approaches

Assessment Task 3 - Staging an Event
Due Week 15
You will be provided with the event parameters and you will explore the creative activities in putting together an event. You will monitor and evaluate the event.

Assessment Matrix

A competency matrix is available. If you want to view the matrix please contact

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses:
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview