Course Title: Develop event concepts

Part B: Course Detail

Teaching Period: Term2 2020

Course Code: BUSM8859C

Course Title: Develop event concepts

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C5336 - Diploma of Fashion Styling

Course Contact: Paul Castro

Course Contact Phone: +61 3 9925 9234

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this course

Course Description

In this course you will actively participate in styling events from concept and planning to implementation and after show activities. You will be required to build and sustain an innovative collaborative team environment to achieve set outcomes outcomes and develop and implement event concept and management plans.
This unit is delivered and assessed with  BUSM8859C (SITEEVT012) Develop event concepts and MKTG8035C (SITEEVT014) Develop and implement event management plans.           

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITEEVT012 Develop event concepts


1. Evaluate and explore needs and opportunities for events.

Performance Criteria:

1.1.Research and evaluate existing information that informs new concept development.

1.2.Expand the potential of new ideas by exploring a diverse range of opportunities.

1.3.Evaluate factors that impact event concept development.

1.4.Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.


2. Develop a range of creative approaches to event concepts.

Performance Criteria:

2.1.Use creative thinking techniques to generate innovative and creative concepts.

2.2.Challenge, test and experiment with different concepts as part of a collaborative process.

2.3.Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

2.4.Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5.Evaluate and select strategies for achieving desired outcomes.

2.6.Identify resources required to achieve desired outcomes.

2.7.Present proposed concepts in an appropriate format.


3. Refine event concepts.

Performance Criteria:

3.1.Ensure concept development process is open to ongoing refinement and testing.

3.2.Seek input and feedback on concepts from relevant stakeholders.

3.3.Seek specialist advice on creative and technical aspects of proposals as required.

3.4.Compare concepts with best practice examples of similar products, programs, processes or services.

3.5.Use creative and practical criteria to determine advantages and disadvantages of different concepts.

3.6.Evaluate constraints on the realisation of concepts.

3.7.Refine proposals based on analysis and feedback.


4. Progress event concept to operational stage.

Performance Criteria:

4.1.Verify operational practicality and cohesiveness of the concept through consultation and analysis.

4.2.Develop implementation specifications from refined concept.

4.3.Present specifications to relevant parties for funding or approval.

4.4.Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

4.5.Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Learning activities will include:

  • class exercises to review discussions/lectures
  • online discussion and participation
  • analysis/critique of relevant reading material
  • design activities or projects
  • peer learning
  • class presentations
  • group discussion
  • research
  • independent project-based work
  • ‘workshopping’ of student projects including peer/lecturer feedback

Teaching Schedule

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment.  Please check Canvas regularly as any updates will be communicated by your teacher. 






What’s Involved in organising an event

  • Who is the client?
  • What is the brief?
  • What outcome is desired?

Getting down to the business of Event Management:

  • Legislation
  • OHS
  • Fairwork Act
  • Ethical Behaviour



Brief in Assignment 1



Each student to research an event and answer:

  • Who was the client?
  • What was the brief?
  • What outcome was desired?
  • What steps were taken?
    • Evaluate if successful or no

WHS Disasters


Fyre Festival Activity


Getting down to the business of Event Management: 


Management Styles


What is involved in working as a team?

  • Communication
  • Collaboration
  • Trust
  • Reliability
  • Initiatives-share with team
  • Feed back


Communication exercise:

  • Groups of 2
  • Back to back drawing- work out shapes



Problem Solving Activity


Research 2 x Leadership Styles suited for the Fashion Industry:

  • Present the the reasons why







Getting down to the business of Event Management: 

  • Event Concepts
  • Concept & Theories of Innovation
  • Explore Creative ideas
  • Innovation In the Workplace


How to develop a fashion Runway



Source 4 x innovative approaches you could use for a Fashion Show / Launch

Consider the Styling Component

  • Present


Out of class activity: research 2 recent fashion shows; 1 overseas, 1 local which you admire & give reasons why

Present to class the following week



Getting down to the business of Event Management: 

  • Stakeholders
  • Feasibility




Vamff Activity


Using your knowledge of fashion trends from your Trends Class put together the top 4 trends you would use in a fashion show if you were styling;

search for visual references including how to style each trend- present to class



Assessment Task 1 due


Brief in Assessment task 2


Getting down to the business of Event Management: 

  • Concepts
  • Scope

Event Staffing Activity


Event Concept Activity


Class Activity: Pinterest Board





Brief in Assignment 3


Getting down to the business of Event Management:

  • Planning 
  • Event management Planning Activity



Getting down to the business of Event Management:

Pitch the 2 x Concepts

Business Relationships In Events Activity



Task 2 due



Initial discussion on student show - students will plan & execute in Week 13


  The planning steps required

Draw up timelines for the show Assessment



Unpack out of class activity from week 8

Event planning:

Your event objectives should be SMART

Collating ideas for the Students’ show

Social media plan to publicise the show


Plans for a fashion shoot to promote event




Consolidation of all aspects of the students’ Event

Source Stock



Commence mood boards for the show: Styling references

Hair & make up references


Working on Event

Fashion shoot executed


Working on Event

Hands on event responsibilities


Students’ Event

Hands on



Q&A with a leading event specialist


Post show analysis

Questions from students


Recap on principles of event management

Assignment 3 due

Feedback & questions from students


Learning Resources

Prescribed Texts


Other Resources

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The Learning Lab

The Study Support Hub

English for uni workshops

Fashion styling library guide;

Overview of Assessment

Assessment is ongoing throughout the course and will include a range of practical and theory components. Full assessment briefs will be provided and can be found on Canvas.

This is a Vocational Education and Training qualification and is assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard required in the workplace. To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit Assessment

Assessment Tasks

Assessment Task 1: Knowledge Task - This task is a short-answer knowledge assessment task designed to assess your knowledge relating to building workplace innovation and developing and implementing event concepts and event management plans. Due Week 5.

Assessment Task 2: Creating Event Concepts - Assessment two (2) and Assessment three (3) require you to prepare for two (2) events relevant to the fashion industry. For the first practical assessment, you must develop a preliminary event creative concept for two (2) different events, e.g. a fashion runway show, a fashion product launch etc. Your assessor will advise you on what these two (2) events are, as these events may differ depending on what semester you undertake this assessment in. Due Week 8.

Assessment Task 3: Develop and implement event management plans - This assessment is the continuation in the event planning process previously started . Your task now is to define the planning requirements with further detail to produce a final event management plan. You will then hold the event – implementing your agreed plan and monitor and evaluate your results. Due Week 15.

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.

Other Information


Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.


Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.



Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):


Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.


Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.  

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

Course Overview: Access Course Overview