Course Title: Style creatively for fashion editorial
Part B: Course Detail
Teaching Period: Term2 2016
Course Code: GRAP5365C
Course Title: Style creatively for fashion editorial
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5336 - Diploma of Fashion Styling
Course Contact: Anni Juracich
Course Contact Phone: +61 3 9925 9236
Course Contact Email: anni.juracich@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Bianca Christoff
bianca.christoff@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this course.
Course Description
In this course you will investigate the skills required to creatively conceive and style a fashion editorial for a fashion magazine and apply these findings to your own practice.
You will also learn how to engage, negotiate with, support and communicate with a team to effectively deliver a creative brief.
This unit is delivered and assessed with EMPL7086C (BSBCMM501) Develop and nurture relationships and EMPL7089C (BSBLDR403) Lead team effectiveness
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
STYEDI501A Style creatively for fashion editorial |
Element: |
1 Create concept for fashion editorial |
Performance Criteria: |
1.1 Relevant research is conducted including target audience |
Element: |
2 Collaborate with photographer to establish the creative team |
Performance Criteria: |
2.1 Photographer is identified and collaborative relationship established |
Element: |
3 Arrange and confirm resources with stakeholders |
Performance Criteria: |
3.1 Research is conducted to determine location, wardrobe and props which support concept |
Element: |
4 Produce the fashion shoot |
Performance Criteria: |
4.1 Applicable WHS legislative and organisational requirements are verified and followed |
Element: |
5 Co-ordinate post-production of the project |
Performance Criteria: |
5.1 Final product is edited in consultation with photographer and client as required |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities will be structured to mimic the professional environment of an editorial stylist, working both independently and within a team. Learning activities will be sequenced to take you from the pre-production stage to post production. You will use information from your off campus excursions and research to inform in-class group discussions. The simulated work environments will include meetings and photo-shoots that encourage collaboration and team work. Role play activities will allow you to experience diverse roles within the fashion photo shoot team.
Teaching Schedule
|
WEEK 1
|
Intro subject: Discussion about editorial photography: How many pages, beauty, double page spread, ¾ shots, beauty looks etc
Hierarchy - How it works - the machinations from Editor/ art director /to shoot Editor, photographer, stylist, HMU, assistants, sourcing, advertisers etc
Look at Diff magazine styles - different content required for each magazine Discussion on various magazines and editorial style What's popular at the moment? Magazines that reflect a particular style - eg Frankie - minimal Oyster - risk taking/ out there Vogue - etc, etc
TASK 1: Part 1: Analyse and assess the diff markets and editorial styles for 3 Australian magazines and 3 International magazines Look at target market
Part 2: Create a a mood board defining their personal editorial likes and ultimately their aesthetic Explain the look and style they like.
|
WEEK 2 |
TASK Off campus Research Trip: Research 5 unfamiliar magazines - Visit magnation etc. Explain look and feel and editorial style of the magazines. Which magazines they gravitate to and why? ( Defining personal likes and styles ) Put together a mood board defining their editorial likes and ultimately their aesthetic Explain the look and style they like.
|
WEEK 3 |
Task 1 Due Present findings
Working in Groups of 3 - Can decide on team members x 4 times Individual roles lucky dip
Art director/ Editor Photographer/Talent Stylist
Work collaboratively for H/M
Week 1 - Given Brief Complete concept week
Week 2 Shoot/ PDF presentation/ critique Come up with a concept based around a particular mag Mood board etc etc Shoot it |
WEEK 4 |
Working in Groups of 3 - Can decide on team members x 4 times Individual roles lucky dip
Art director/ Editor Photographer/Talent Stylist
Work collaboratively for H/M
Week 1 - Given Brief Complete concept week
Week 2 Shoot/ PDF presentation/ critique Come up with a concept based around a particular mag Mood board etc etc
Shoot it |
WEEK 5 |
Working in Groups of 3 - Can decide on team members x 4 times Individual roles lucky dip
Art director/ Editor Photographer/Talent Stylist
Work collaboratively for H/M
Week 1 - Given Brief Complete concept week
Week 2 Shoot/ PDF presentation/ critique Come up with a concept based around a particular mag Mood board etc etc
Shoot it
|
WEEK 6 |
BRIEF: 8 page editorial spread -
Students given an editorial brief to be shot on location. 8 page spread, Magazine cover shot, 2 DPS, I beauty, 1 full length, 2 own choice Must be in line with the look and feel of the magazine
TASK 2 Concept Develop a mood board indicating the look and feel you want to achieve with reference to the brief and the magazine Complete for H/W |
WEEK 7 |
Present Final concept Brief 2 Present final concept - (Leading the team ) |
WEEK 8 |
(Leading the team ) COLLABORATE: TASK 3: Finding the team (Leading the team )
photographer talent MUA Designers, wardrobe, ( Leading the team )
Written timeline steps involved in gathering team
TASK Pitch the concept / idea to the photographer, (Leading the team ) discuss the references and ideas, and begin the collaboration process. The original concept may change a little depending on everyone's ideas etc. |
WEEK 9 |
LOCATION RECCY/ SCOUTING TASK: Find a location suitable to the theme Reccy of the location Exactly where the shots will be taken Matching looks to location Work to be done in collaboration with the photographer
Come back with photo references |
WEEK 10 |
TASK Prop and wardrobe sourcing ( Leading the team ) Timeline the sequence of events when sourcing wardrobe What props are required for the shoot/ where will you source these Budget |
WEEK 11 |
Collaboration H/MUA ( Leading the team + Collab ) Reference imagery regarding hair and makeup for the shoot Collaborating with H/ MUA/ photographer deciding upon final look for the shoot How many different hair and makeup looks will be required? |
WEEK 12 |
Task 4 SHOOT: ( Leading the team) How will you organise yourself, shot order, look etc Kit requirements what do you need on set OHS requirements- things to be aware of - sunscreen, shoot can take all day - need to provide sustenance, drinks, lollies etc for talent and crew
styling/ look and feel |
WEEK 13 |
POST PRODUCTION: image edits collab with photographer Credits/ wardrobe and team Costings Returns |
WEEK 14 |
POST PRODUCTION: image edits collab with photographer Credits/ wardrobe and team Costings Returns |
WEEK 15 |
Present final work |
WEEK 16 |
FEEDBACK SESSIONS |
Learning Resources
Prescribed Texts
References
Other Resources
You will have access to a simulated styling design workroom equipped with light boxes, fitting rooms and facilities such as computer laboratories as required.
The University Library has extensive resources for Fashion and Textiles students. The Library has produced a number of subject guides that includes quality online and print resources for your studies Fashion and Textiles Library Guides
http://rmit.libguides.com/fashionstyling
The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian Michelle Matheson michelle.matheson@rmit.edu.au (Brunswick)
You will also have access to the RMIT on-line Learning HUB
Overview of Assessment
Assessment is ongoing throughout the course and has been designed to measure achievement of each element in a flexible manner. Assessment will incorporate a variety of methods including projects and assignments designed for students to demonstrate their ability to style for editorial purposes, including negotiating to form a team with other staff & talent, develop design concept, undertake photo shoot and present final design realisation. To successfully complete this course students must demonstrate competency in all elements as listed.
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with Graded competency-based assessment are:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Students will be eligible for a graded result higher than Competency achieved only if competency has been demonstrated on the first assessment attempt. Units assessed as ‘not yet competent’ on a first assessment attempt and ‘competent’ on a second or subsequent attempt are to have results amended to competent but will not be eligible for grading.
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
Assessment Task 1 - due Week 3
Moodboard
Investigate Australian and International Magazines. Analyse and compare their target markets, editorial style and content and use this to begin to develop your personal editorial aesthetic.
Assessment Task 2 - due Week 6
Editorial Concept
Develop a concept and collaborate with a team to create an image/s to meet a contemporary brief and evaluate the creative process and outcomes.
Assessment Task 3 - due Week 15
Working with a creative team produce and present an 8 page fashion editorial spread based on contemporary influences.
Assessment Matrix
| Assessment Task 1 | Assessment Task 2 | Assessment Task 3 | |
| Element 1 - Create concept for fashion editorial | X | X | X |
| Element 2 - Collaborate with photographer to establish the creative team | X | X | |
| Element 3 - Arrange and confirm resources with stakeholders | X | X | |
| Element 4 - Produce the fashion shot | X | X | |
| Element 5 - Co-ordinate post-production of the project | X |
Other Information
Study and learning Support:
Study and Learning Centre (SLC) provides free learning and academic development advice to all RMIT students.
Services offered by SLC to support numeracy and literacy skills of the students are:
- Assignment writing, thesis writing and study skills advice
- Maths and science developmental support and advice
- English language development
Please refer http://www.rmit.edu.au/studyandlearningcentre to find more information about Study and Learning Support.
Disability Liaison Unit:
Students with disability or long-term medical condition should contact Disability Liaison Unit to seek advice and support to complete their studies.
Please refer http://www.rmit.edu.au/disability to find more information about services offered by Disability Liaison Unit.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline :
Special consideration:
Please refer http://www.rmit.edu.au/browse;ID=riderwtscifm (unresolved) to find more information about special consideration.
Plagiarism:
Plagiarism is a form of cheating and it is very serious academic offence that may lead to expulsion from the University.
Please refer: www.rmit.edu.au/academicintegrity to find more information about plagiarism.
Course Overview: Access Course Overview