Course Title: Plan e-marketing communications

Part A: Course Overview

Program: C5342

Course Title: Plan e-marketing communications

Portfolio: BUS

Nominal Hours: 20.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7963C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing to support marketing objectives.

It applies to managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and support achievement of marketing objectives.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG510 Plan e-marketing communications

Elements:

1. Prepare electronic marketing strategy or plan

2. Prepare and evaluate website marketing strategy

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to identify, interpret, analyse and develop e-marketing strategies.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  •  develop an e-marketing plan for at least ONE product or service, that meets all legislative and organisational requirements, and contains:
    •  an action plan
    • a schedule
    • costings
    • a monitoring strategy
    • evaluation methods.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  •  explain characteristics of a range of electronic marketing tools including:
    • associated benefits of use with e-marketing
    • challenges with implementation, for example costs, and availability of technology
  • provide an overview of key provisions of relevant legislation, that affect marketing operations
  • outline foundation principles of marketing communications, consumer behaviour and opportunities for electronic marketing.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.