Course Title: Create mass electronic media advertisements

Part A: Course Overview

Program: C5344 Diploma of Advertising

Course Title: Create mass electronic media advertisements

Portfolio: BUS Portfolio Office

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet

Term2 2016

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:

Course Description

This unit describes the skills and knowledge required to create advertisements that communicate key features of a product, service or idea to a consumer, using mass electronic media.

It applies to individuals working in a supervisory or management role in an advertising team or media organisation, who are primarily responsible for development of mass electronic advertisements. Individuals undertaking this unit may develop mass electronic media advertisements themselves or coordinate a team to produce the advertisement.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBADV510 Create mass electronic media advertisements


1 Interpret creative brief

2 Create radio advertisement

3 Create television or cinema advertisement

4 Create internet, web or podcast advertisement

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to create advertisements that communicate key features of a product, service or idea to a consumer, using mass electronic media.

Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You are required to provide evidence of the ability to:

  • produce at least THREE mass electronic advertisements in accordance with an advertising and creative brief, including for:
    - radio
    - television or cinema
    - web or podcast
  • confirm accuracy of creative brief
  • incorporate time, schedule and budget requirements
  • ensure adherence to appropriate legal and ethical constraints.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • outline key features of industry, services, products and organisation
  • explain principles and purposes of advertising
  • outline and explain principles of consumer behaviour and influences on buyer behaviour
  • identify principles and elements of design in electronic advertisements
  • list a range of available advertising approaches for different markets
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting business operations
  • explain key ethical principles relevant to the advertising industry
  • identify requirements for advertising timelines, budget, central idea and resources as specified in the advertising brief.


Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.