Course Title: Build and launch a small business website

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: OFFC5322C

Course Title: Build and launch a small business website

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5359 - Diploma of Graphic Design

Course Contact: Alistair Briggs

Course Contact Phone: +61 9925 9446

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Dale Nason

Nominal Hours: 85

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

In this course you will develop the skills and knowledge required to build a basic website to meet your creative business needs. You will design the structure and undertake construction of the site. You will select a hosting service and use appropriate web development software.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SITXICT401 Build and launch a small business website


1 Plan website structure

Performance Criteria:

1.1.Develop website style and structure to suit business purpose and intended target audience. 1.2.Identify and include appropriate features and capabilities in website structure. 1.3.Determine layout and navigation requirements for appearance, readability, links and ease of operation. 1.4.Ensure maximum site accessibility. 1.5.Clearly document structure to facilitate efficient development. 1.6.Develop and integrate appropriate interactive forms into website structure to capture customer data. 1.7.Select authoring tools and software based on website requirements. 1.8.Identify and integrate website security requirements.


2 Develop website content

Performance Criteria:

2.1.Select and use business information to create website content. 2.2.Define information for inclusion in interactive forms based on their purpose. 2.3.Adapt information for inclusion to ensure site is clear, scannable and readable. 2.4.Use language, style and tone suited to business image and intended target audience. 2.5.Integrate content features according to website structure. 2.6.Check content for accuracy, currency and relevance.


3 Create website pages

Performance Criteria:

3.1.Create plan for website pages and active links to meet layout and navigation requirements. 3.2.Select page titles and key words that reflect business purpose and website content, and assist access via search engines. 3.3.Improve page presentation by adding features. 3.4.Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous. 3.5.Use appropriate techniques to create interactive forms. 3.6.Create pages consistent with site design specifications.



4 Select and use a web hosting service

Performance Criteria:

4.1.Identify sources of information on web hosting options. 4.2.Evaluate and select web hosting services according to business and technical requirements. 4.3.Upload files to selected web hosting service according to technical requirements and business agreements.


5 Test and critically evaluate website

Performance Criteria:

5.1.Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation. 5.2.Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business. 5.3.Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model. 5.4.Identify problems, develop a range of strategies to solve them, and apply appropriate and sustainable solutions.

Learning Outcomes

Details of Learning Activities

Learning activities will take place in a studio and computer laboratory using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:
• demonstrations and presentations by teacher
• peer teaching and class presentations
• group discussion
• feedback and revision
• peer learning
• teacher directed group activities/projects
• student project workshops, including peer/lecturer feedback

Out of class activities will include:
• independent project based work
• online tutorials and activities
• independent research
• studio practice
• review & revision

Teaching Schedule

This course, OFFC5322C (SITXEBS003) - Build and launch a small business website - is delivered
in combination with VART6437C (CUAPPR503) - Present a body of own creative work.
The combined timeline is presented here as a complete reference to the combined unit.

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change
depending on class needs and availability of speakers and resources. There will be a number of prescribed tasks
and projects (see Assessment Tasks below).

 WeekSession Description Task DuePerformance Elements
 1Introduction presentation
- Assessment 1 & 2 projects presented & discussed / Participatory review of available website tools

Assessment #1.
- Developing the body of work, content management task
- Develop initial brand elements: Create a Logo
 Group Document:
 Content Management.
OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 2 HTML CSS #1
- Introduction to HTML, make first web pages
 OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 3 HTML CSS #2
- Practice HTML, develop all downpages & about page, add navigation
 OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 4 HTML CSS #3
- Introduction to CSS, learning basic attributes, creation of external CSS,
 Assessment #1:
 In-progress - Peer review
OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 5 HTML CSS #4
- Web page layout & styling practice, application of typography, further development of own brand
 OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 6 Presentation & participation
- Website requirements for Graphic Designers & Creatives, short listing desirable features
- Hosting services explored
- Assessing online services, both free & pay
- Review Adobe Muse
 Group Document:
 Website project development. 
OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 7 HTML CSS #5
- HTML CSS practice, development & troubleshooting, content creation, branding development
 OFFC5322C: 1, 2, 3
VART6437C: 1, 2, 3, 4
 8Assessment #1.
- HTML CSS version #1 completion
- Individual feedback
 Assessment #1:
 Submission of Version #1 to teacher for feedback
OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 9 Assessment #2.
- Project introduction, reviewing and choosing an online service, exploring Adobe Muse
- Project development planning incl. website layout, functionality, content and online branding

Exploration & discussion: Online stores, payment systems & developing income

Assessment #1. Individual feedback.
 OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 10 Project planning & Online website services
- Review website plans, choosing templates, producing first online webpages
- Content development incl. photography & other content upgrading practices
 Group Document:
 Assessment #2 project plans
OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 11 Producing websites with Adobe Muse
- Exploring features available in Adobe Muse, begin self-learning tutorials
 OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 12 Assessment #2.
- Self directed website production & testing
- Peer review of progress in pairs or small groups

Assessment #1. Final version development.
 Assessment #2:
 In-progress - Peer review
OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 13Project development Assessment's 1 & 2
- Testing of publicly hosted sites, critical feedback
 OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 14Project development Assessment's 1 & 2
 Assessment #1:
 Final Version submission
OFFC5322C: 1, 2, 3, 4, 5
VART6437C: 1, 2, 3, 4
 15Assessment #2.
- Presentation of final sites to group for peer testing and review
- Completion of all hosting activities, creation of group document for publicly hosted sites 
 Assessment #2:
 Final Presentation & submission

OFFC5322C: 4, 5
VART6437C: 4
 16Assessment Week
- individual feedback by appointment
 Group Document:
 Final links to publicly hosted sites
OFFC5322C: 5
VART6437C: 4




Learning Resources

Prescribed Texts


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Among the library’s electronic resources is the ability to access for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students.

RMIT Library has produced the following:
• subject guide that includes quality online and print resources for your studies.
• guides on academic referencing
• subject specialist help via your Liaison Librarian

Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or written tasks and includes online activities.
The assessment tasks are: Project briefs
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

This course has TWO (2) major assessment tasks. These are in the form of design projects.
Each comprises 50% of the final course result.
Completion to a satisfactory degree of all required assessment task elements (as outlined in the project brief) is necessary to achieve competency.

Both major assessment tasks comprise multiple versions, allowing response to critical feedback with the aim of guided outcome improvement.
Assessment #1 comprises an in-progress version, a first-version submission, then a FINAL-submission version.
Assessment #2 includes an in-progress version, then FINAL-version submission.
Refer to Teaching Schedule.

Assessment #1. HTML CSS website. 50% of final course result.
A website will be developed using HTML CSS code.
- Week 4 - in-progress peer review
- Week 8 - Version #1 submission to teacher for feedback
- Week 14 - FINAL VERSION submission

Assessment #2. Online and Code-Free websites. 50% of final course result.
Two websites will be developed. One will use an online web-building service. The other will be developed using Adobe Muse.
- Week 12 - in-progress peer review
- Week 15 - FINAL VERSION submission

Additionally, in the Teaching Schedule there are some Group Document tasks.
Participation in these documents is required and detailed in the relevant Assessment Task project brief.
- Weeks 1, 6, 10 & 16.

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student Academic Progress policy:


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process. Information regarding the eSubmission process:

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Click the following link for details on applying for Special consideration:

Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time:


On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self- management. For this reason, late work impacts on your overall grade for each assessment task.
The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity.
Academic Integrity:


Course Overview: Access Course Overview