Course Title: Achieve visual merchandising targets

Part B: Course Detail

Teaching Period: Term2 2018

Course Code: MKTG8023C

Course Title: Achieve visual merchandising targets

School: 320T Architecture & Urban Design

Campus: City Campus

Program: C5381 - Diploma of Visual Merchandising

Course Contact: Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:

Name and Contact Details of All Other Relevant Staff

Sue Robinson

Tues l Wed l Thurs



Kylie Evans



Justin Compton

Mon l Tues l Wed l Fri 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. This includes developing the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. 

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER006 Achieve visual merchandising targets


1. Identify visual merchandising targets

Performance Criteria:

1.1   Obtain and review organisational visual merchandising targets.

1.2   Ensure visual merchandising targets are achievable and make any required recommendations for changes.



1.3   Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4   Review past visual merchandising performance to inform the achievement of visual merchandising targets.

1.5   Determine strategies for the achievement of visual merchandising targets.

1.6   Determine both qualitative and quantitative measures for tracking performance.


2. Achieve visual merchandising targets.

Performance Criteria:

2.1  Implement planned strategies for the achievement of visual merchandising targets

2.3 Communicate visual merchandising targets to relevant personell

2.3 Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4  Support team members to achieve visual merchandising targets and provide feedback on performance.

2.5  Monitor and record the achievement of visual merchandising targets.

2.6  Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.


3. Review visual merchandising performance.

Performance Criteria:

3.1  Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

 3.2  Report on performance and make recommendations for improved future visual merchandising performance.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

In Class activities may include
                                                 • Presentations.
                                                 • Peer Assessment and student presentations.
                                                 • Group Discussion.
                                                 • Analysis + critique of retail merchandising. 
                                                 • Practical demonstrations and workshops.
                                                 • Guest Speakers. 
Out of Class activities may include
                                                 • Online research.
                                                 • Retail Visits. 
                                                 • Independent project based work. 
                                                 • WIL opportunities.

Teaching Schedule

 Achieve Visual Merchandising Targets is clustered with Style Using Visual Merchandising Aids to form the course "Style Merchandise".


This course guide is subject to change, your teacher, will keep you informed of any changes.


Style Merchandise   Teaching Schedule   2A   2B   2C   2D


  • Present “VM Manual” /100. Show and discuss PPT.
  • Team City Walk – fixture + merchandising observation + documentation.
  • What is Retail Visual Merchandising? Show and discuss Witchery PPT.
  • Present 1 x Accessories display in Bay. S/NS.



  • Visual Merchandising” Instore” v “Windows” discussion.
  • Lifestyles + Target Markets PPT.
  • Lifestyles and Brands exercise.
  • Present “Interview a Visual Merchandiser Assessment Task” /100.  
  • “A Day in the Life of a Visual Merchandiser” Discuss + Sportsgirl PPT.


  • “Mannequin workshop” - assembly, handling, dressing, styling, moving, storage, OH+S
  • Mannequin Introduction PPT.
  • The Store PPT.
  • Tools for merchandising – mannequins + fixtures.


  • “Instagram and Social Media” workshop.
  • Install 1 x Accessories (Bay) Display.
  • Strategies for the selling floor – layout + fixtures.


Open Day Week

  • Mannequin Styling (2C + 2B) Working in pairs need to dress 2 mannequins RTW x 2.
  • Directed Learning (Sourcing outfits for 2A + 2D).


Open Day Week

  • Mannequin Styling (2A + 2D) Working in pairs need to dress 2 mannequins RTW x 2.
  • Directed Learning (Sourcing outfits for 2A + 2D).


  • Mannequin Groupings – Groups of 2 or 3 mannequins – Career Wear x 2.
  • Good + Bad Windows & Instore Displays PPT.


  • Wallset Workshop    
  • Hard Sell + Soft Sell PPT.
  • 1 x Lifestyle (Bay) Display S/NS.
  • VM Manual Check In/100.


  • Chadstone Visit – Supre and Chadstone Shopping Centre.


  • WallSets in small teams.
  • 1 x Lifestyle (Bay) Display S/NS.
  • Present Open Studio Assessment Task. S/NS.   

Semester Break


  • Install 2 x Flat Lays.  


  • 2 x Table Displays 360 degrees.  


  • Open Studios. 2 x displays – mannequins, bays, tables,...


  • Open Studios. 2 x displays – mannequins, bays, tables...
  • VM Manual Submission – PDF Canvas.


  • Open Studios. 2 x displays – mannequins, bays, tables...


  • Public Holiday 2D + 2B.
  • Tutorials.
  • Submission Open Studio Folios. S/NS.     



Learning Resources

Prescribed Texts


Other Resources

Pleas refer to Canvas shell and teacher announcements.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills.
Assessment tasks may include reports, assignments and presentations.


The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Style Merchandise has two graded assessments which must be successfully completed and then a graded assessment will be given.  Achieve Visual Merchandising Targets has included across the whole semester in exercises and assessment tasks, however you will only be  awarded either Competent / Not Yet Competent result for Achieve Visual Merchandising Targets.

  • VM Manual /100 (Individual).
  • Interview a Visual Merchandiser /100 (Small groups).

 You are also required to successfully complete, to a Satisfactory standard the following displays.

  • 1 x Accessories display (Bay). (Individual).
  • 2 x Lifestyle displays (Bay). (Individual).
  • Mannequin Styling – RTW (2) and Career (1). (Individual).
  • Wall Set Display x 1. (Small Groups).
  • Table Displays x 2. (Small teams).
  • 2 Flat Lays. (Individual).
  • Open Studio – 6 either mannequins, bays or table displays. (Individual).

 Participation in in class activities, city walks and site visits.

  • Mannequin workshop.
  • Instagram and Social Media workshop.
  • Wallset workshop.

Competency based assessment You will receive ongoing verbal feedback of your progress within class time. At the completion of the course, grading will be offered in addition to, and after, competency based assessment. Grades which apply to courses delivered in accordance with competency ­based assessment, but which also use graded assessment are:

CHD ­ Competent with High Distinction 

CDI ­ Competent with Distinction 

CC ­ Competent with Credit 

CAG ­ Competency Achieved Graded 

NYC ­ Not Yet Competent 

DNS ­ Did Not Submit for Assessment 


Assessment Matrix

Assessment Matrix

The assessment matrix demonstrates alignment of assessment task with the relevant Unit of Competency.  These are available from the Course Coordinator.

Other Information


The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.


You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Student Progress

Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy (


When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.Information regarding the eSubmission process (

Special Consideration Policy, Late Submission & Extensions

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Pick the following link for details on applying for Special consideration ( Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy. If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links Application for extension of time (

On Time Submission and Impact of Late Submission

On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task. The following adjustments for late submission will be made: Work submitted late will be assessed for competency only. Submissions are only permitted during the period that the competency is scheduled.

Academic Integrity and Plagiarism

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity. Academic Integrity ( Course Overview: Access Course Overview (

Course Overview: Access Course Overview