Course Title: Develop and Manage Marketing Strategies

Part A: Course Overview

Program: C6056

Course Title: Develop and Manage Marketing Strategies

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Term1 2007

Course Contact: Janis Lesinskis

Course Contact Phone: +61 3 9925 4982

Course Contact Email:

Course Description

Students will learn the skills and knowledge required to manage the marketing of a project.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

THHGLE12A Develop and manage marketing strategies


Analyse the market

Conduct ongoing evaluation

Implement and monitor marketing activities

Prepare marketing strategies

Learning Outcomes

refer to:

Overview of Assessment

Research and list development and funding organisations. 20%
Research, list and describe three relevant examples of current funds. 20%
List marketing tools and opportunities suitable for proposed production. 60%