Course Title: Develop and Manage Marketing Strategies
Part A: Course Overview
Program: C6056
Course Title: Develop and Manage Marketing Strategies
Portfolio: DSC
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7124C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term1 2007 |
Course Contact: Janis Lesinskis
Course Contact Phone: +61 3 9925 4982
Course Contact Email: janis.lesinskis@rmit.edu.au
Course Description
Students will learn the skills and knowledge required to manage the marketing of a project.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
THHGLE12A Develop and manage marketing strategies |
Elements: |
Analyse the market |
Conduct ongoing evaluation |
|
Implement and monitor marketing activities |
|
Prepare marketing strategies |
Learning Outcomes
refer to: http://www.ntis.gov.au
Overview of Assessment
Research and list development and funding organisations. 20%
Research, list and describe three relevant examples of current funds. 20%
List marketing tools and opportunities suitable for proposed production. 60%