Course Title: Establish and adjust the marketing mix

Part A: Course Overview

Program: C6072

Course Title: Establish and adjust the marketing mix

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5803C

City Campus

TAFE

650T TAFE Business

Face-to-Face


Course Contact: Joe Rosagrata

Course Contact Phone: +61 3 9925-5476

Course Contact Email: joe.rosagrata@rmit.edu.au


Course Description

This unit describes the performance outcomes, skills and knowledge required to determine the optimum marketing mix for a business through analysis of inter related marketing components. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.


Pre-requisite Courses and Assumed Knowledge and Capabilities

NIL



National Competency Codes and Titles

National Element Code & Title:

BSBMKG502B Establish and adjust the marketing mix

Elements:

1. Evaluate each component of the marketing mix

2. Determine marketing mix for specific markets

3. Monitor and adjust marketing mix


Learning Outcomes


Overview of Assessment

Assessment may incorporate a variety of methods including technical requirements documentation, homework, assignments, group and/or individual projects, in class exercises, written and practical tests, problem solving exercises, presentations, direct observation of actual and simulated work practice, presentation of a portfolio of evidence which may comprise documents, and/or photographs and/or video and audio files, review of products produced through work-based or course activities.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.