Course Title: Develop and implement a sales or marketing plan

Part A: Course Overview

Program: C6086

Course Title: Develop and implement a sales or marketing plan

Portfolio: DSC

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5771C	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term2 2011

Course Contact: beverley chambers

Course Contact Phone: +61 3 99259139

Course Contact Email: beverley.chambers@rmit.edu.au

Course Description

This unit covers the skills and knowledge to develop and implement a sales and marketing plan.

Pre-requisite Courses and Assumed Knowledge and Capabilities

nil Nil

National Competency Codes and Titles

National Element Code & Title:	LMTGN6001B Develop and implement a sales or marketing plan
Elements:	1.  Analyse business goals and industry market trends
	2.  Establish strategic directions
	3.  Develop a sales or marketing plan
	4.  Implement and monitor sales and marketing plan
	5.  Conduct plan review
	6.  Maintain records

Learning Outcomes

Writing a business plan
The strategy to achieve the objectives of the proprietors of the business.
It plainly sets out all the important facts about the business, its history (if relevant), the current position, the objectives and the business activities to be undertaken.

Overview of Assessment

Prepare a Business Plan (60%)
Marketing Plan & Marketing Tools (25%)
Present the Business Plan (15%)