Course Title: Develop and implement a sales or marketing plan
Part B: Course Detail
Teaching Period: Term2 2011
Course Code: MKTG5771C
Course Title: Develop and implement a sales or marketing plan
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising
Course Contact : beverley chambers
Course Contact Phone: +61 3 99259139
Course Contact Email:beverley.chambers@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
nil Nil
Course Description
This unit covers the skills and knowledge to develop and implement a sales and marketing plan.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTGN6001B Develop and implement a sales or marketing plan |
Element: |
1. Analyse business goals and industry market trends |
Performance Criteria: |
1.1Business goals and objectives are defined and analysed to assist formulation of a sales and marketing plan. |
Element: |
2. Establish strategic directions |
Performance Criteria: |
2.1 Directions for marketing are assessed in line with aims of business plan, customer requirements, market position, objectives, opportunities and resources of the business. |
Element: |
3. Develop a sales or marketing plan |
Performance Criteria: |
3.1 Business resources and appropriate personnel are identified and utilised to optimise effectiveness of sales and marketing plan. |
Element: |
4. Implement and monitor sales and marketing plan |
Performance Criteria: |
4.1 Implementation of sales and marketing plan is coordinated with all relevant personnel. |
Element: |
5. Conduct plan review |
Performance Criteria: |
5.1Review of sales and marketing plan is conducted and results assessed. |
Element: |
6. Maintain records |
Performance Criteria: |
6.1 Records of sales and marketing planning activities are maintained and reports prepared. |
Learning Outcomes
Writing a business plan
The strategy to achieve the objectives of the proprietors of the business.
It plainly sets out all the important facts about the business, its history (if relevant), the current position, the objectives and the business activities to be undertaken.
Details of Learning Activities
1. PowerPoint Presentations
2. Group Exercise
3. Analyse Financial Data
4. Prepare Financial Data
5. Team work
6. Oral Presentation
7. Case Studies
Teaching Schedule
WEEK TOPICS METHOD FURTHER INFORMATION
1 Welcome to Semester 2
• Confirm Assignment 5 & connection to Yep projects.
• Review lecture from Semester 1 re Harvard Referencing
• Introduction to a Strategic Marketing Plan
• Vision Statement : Mission Statement : Values • PowerPoint
• Discussion Katrina
2 Strategic Marketing Plan
• SWOT Analysis
• Market Analysis (PEST) • PowerPoint
• Discussion Melissa
3 Strategic Marketing Plan
• Competitor Analysis
• Positioning Map
• Marketing Strategies (Product: Price: Place) • PowerPoint
• Discussion Katrina
4 Strategic Marketing Plan
• Promotion & Communication
• Time in Class to work on Assignment • PowerPoint
• Teamwork Katrina
5 Strategic Marketing Plan
• Review the last few weeks in reference to Assignment
• Questions
• Work on Assignment • PowerPoint
• Teamwork Beverley
6 Presentations of Assignment 5
• Hand in Assignment 5
• Briefing of Assignment “2”
• Set up Teams of 4 and the assign Retailer
• Initial research for the Assignment • PowerPoint
• Team working Beverley
7 International Expansion Plan
• Business Planning & Strategy – Overview
• Types of Business Organisations • PowerPoint Katrina
8 International Expansion Plan
• Company Reports
• Back ground information & research • PowerPoint Beverley
9 International Expansion Plan
• International Expansion
• Case Study 1
• Work on assignment • PowerPoint
• Group Discussion
• Group work Beverley
10 International Expansion Plan
• Developing the strategy
• Case study 2
• Work on assignment • PowerPoint
• Video
• Group Discussion
• Group work Beverley
11 International Expansion Plan
• Developing a Sales Plan
• Case study 3
• Work on assignment • PowerPoint
• Video
• Group Discussion
• Group work Beverley
12 International Expansion Plan
• Presenting to Board Directors • PowerPoint
• Group Work Katrina
13 SEMESTER BREAK
14 SEMESTER BREAK
15 International Expansion Plan
• Presenting to Board Directors
• Working on assignment • PowerPoint
• Group Work Katrina
16 International Expansion Plan
• Review
• Working on assignment • PowerPoint
• Group work Katrina
17 Presentation to Class
• Each Team to present to Class Assignment 2 • Group Presentations
18 Presentation to Class
• Each Team to present to Class Assignment 2 • Group Presentations
• Expansion Plan submission
19 STUDENT ASSESSMENT WEEK
20 TEACHER ASSESSMENT WEEK
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Prepare a Business Plan (60%)
Marketing Plan & Marketing Tools (25%)
Present the Business Plan (15%)
Assessment Tasks
1. Prepare a Business Plan (60%)
2. Marketing Plan & Marketing Tools (25%)
3. Present the Business Plan (15%)
Assessment Matrix
Course Overview: Access Course Overview