Course Title: Develop merchandising plans for fashion products

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: MKTG5780C

Course Title: Develop merchandising plans for fashion products

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Robyn Lyons

Course Contact Phone: +61 3 99259118

Course Contact Email:Robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Gillian Wooldridge

mobile 0409 019486.

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the skills and knowledge to develop merchandising plans for fashion products.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD5013B Develop merchandising plans for fashion products

Element:

1.  Analyse merchandising opportunities

Performance Criteria:

1.1Features of fashion design are analysed to identify promotional strengths.
1.2Target market is researched and buying patterns in relation to fashion design are identified.
1.3Distribution outlets for fashion designs and their product range, location, target market and merchandising activities are analysed.
1.4Current merchandising practices and trends are analysed for relevance to fashion product.
1.5Merchandising budget for fashion design is identified.

Element:

2.  Establish merchandising objectives

Performance Criteria:

2.1Client position and range of fashion products in marketplace are identified.
2.2Merchandising objectives and sales targets are established with client.
2.3Product pricing strategy and position in market are established.
2.4Distribution requirements of fashion design are established.

Element:

3.  Determine in-store presentation of fashion design

Performance Criteria:

3.1Store layout, display spaces and customer flow are analysed.
3.2Fixtures, fittings and mannequins are selected for display of fashion designs as appropriate to store and the design.
3.3Presentation visuals and arrangements are determined for optimal display of fashion design products.
3.4Folding and packaging requirements are determined.
3.5Information to assist sales staff in selling fashion designs is identified and prepared.
3.6Timing of release to store and customers is determined.
3.7Documentation of sales records is established to monitor effectiveness of merchandising activities.
3.8Pricing policies and procedures are identified.

Element:

4.  Determine advertising and promotion of fashion design

Performance Criteria:

4.1 Promotional activities are selected to support sales of fashion design.
4.2 Promotional and advertising materials appropriate to fashion design product and client marketing objectives are determined.
4.3Photography and visual representations are arranged as required.
4.4Responses to promotional and advertising activities are assessed for effectiveness.
4.5Marketing plan is presented to and discussed with client.

Element:

5.  Develop and present merchandising plan

Performance Criteria:

5.1 A merchandising plan is developed which details presentation, promotional and advertising activities.
5.2Merchandising plan is assessed for effectiveness in meeting marketing objectives, timing and budget requirements.
5.3Merchandising plan is presented to and discussed with client.
5.4Client response is received and integrated into further proposals.

Element:

6.  Document merchandising plan

Performance Criteria:

6.1Merchandising plan is documented according to industry practices .
6.2Reports on merchandising opportunities and strategies are documented and presented to relevant persons in the workplace, as appropriate.

Learning Outcomes


The unit applies to merchandising activities involving the presentation, sale and promotion of fashion design products. It applies to merchandising of high-volume and low-volume fashion products and accessories to the appropriate market sectors.

This unit requires skills in problem solving and initiative and enterprise in order to determine appropriate merchandising strategies for fashion products. Communication and teamwork are used to establish sales relationships and prepare documentation for presentation. Planning and organising skills are used to prepare merchandising plans and self management and learning skills are used to gather and assess information about the target market and merchandising strategies.


Details of Learning Activities

Workshop
powerpoints
Excel activities


Teaching Schedule


Dates                                                Topic
Week 1 5/7/10 Revision of Merchandising Plans

Week 2 12/7/10Monitoring Sales Records

Week 3 19/7/10Markdown Analysis and Replenishment tools

Week 4 26/7/10Marketing Plans: Advertising/Promotion

Week 5 2/8/10Merchandise Plans :General Retail Financial Data

Week 6 9/8/10Merchandise Plan Calculations

Week 7 16/8/10 Merchandise Plan Calculations

Week 8 23/8/10Assortment Planning and Promotional plan

Week 9 30/8/10Project Assortment Planning and Promotional plan

Week 10 6/9/10Revision and class discussion on your Merchandise
Plan
Week 11 13/9/10Determine in- store Presentation of your fashion
design

Week 12 4/10/10Determine in-store presentation of your fashion
design

Week 13 11/10/10 Determine in-store presentation of your fashion
design

Week 14 18/10/10 Merchandise Plan/Marketing Plan in class (group)

(A) Oral (B) Written)

Week 15 25/10/10Teacher Assessment


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

1) The Demographic assignment individual = 30 marks

2) Visual merchandise component- YEP groups= 10 marks

3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks

4) Merchandise Plan submission groups of 3 = 30 marks


Assessment Tasks

1) The Demographic assignment individual = 30 marks

2) Visual merchandise component- YEP groups= 10 marks

3) Basic Retail Maths, and sales analysis test w/c individual= 30
marks

4) Merchandise Plan submission groups of 3 = 30 marks


Assessment Matrix

Course Overview: Access Course Overview