Course Title: Analyse fashion industry textiles to guide commercial development

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5783C

Course Title: Analyse fashion industry textiles to guide commercial development

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : Robyn Lyons

Course Contact Phone: +61 3 9925 9118

Course Contact Email:robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Beverley Chambers
9925 9139
beverley.chambers@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers the range of skills and knowledge to effectively research and analyse textiles used in the fashion and clothing industries and make recommendations to guide the commercial development of fashion products.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD6009B Analyse fashion industry textiles to guide commercial development

Element:

1.  Establish research criteria

Performance Criteria:

1.1 Research objectives are established.

1.2 Criteria for research are established.

1.3 Research plan is developed.

Element:

2.  Research textiles used in fashion products

Performance Criteria:

2.1 Textiles used in fashion products are researched to determine properties, qualities , aesthetic and performance characteristics .

2.2 New and emerging textiles and textile processing techniques are investigated.

2.3 Global and domestic trends in use of textiles for fashion products are researched.

2.4 A range of routine and non-routine tests is used to gather data on textiles.

Element:

3.  Research fashion products

Performance Criteria:

3.1 Fashion products or uses incorporating researched textiles are identified.

3.2 Quality and performance characteristics of a sample range of partially completed or finished fashion products are researched.

3.3 Factors influencing quality of fashion products are identified.

3.4 Product faults are identified and examined.

3.5 Global and domestic implications for use of fashion products are researched.

3.6 A range of routine and non-routine tests is used to gather data on fashion product quality.

Element:

4.  Analyse findings

Performance Criteria:

4.1 Research findings are analysed and prioritised according to significance.

4.2 Findings are analysed against research objectives and criteria.

4.3 Methodology is reviewed to identify any potential influences on findings.

4.4 Findings are analysed to establish ability contribute to commercial developments.

4.5 Findings with most potential are selected for further review.

Element:

5.  Make recommendations

Performance Criteria:

5.1 Features and benefits of selected findings are analysed.

5.2 Disadvantages or risks associated with selected findings are analysed.

5.3 Recommendations are made on how findings are used for commercial gain.

Element:

6.  Prepare reports and presentations

Performance Criteria:

6.1 Report on research findings and recommendations is developed.

6.2 Data is checked for accuracy and relevance, when required.

6.3 Reports and presentations are prepared.


Learning Outcomes


At the end of this unit,students will have an understanding and knowledge of:

Establishing research criteria
Researching of textiles used in fashion products
Researching offashion products
Analysation of the findings
Make recommendations
Preparing reports and presentations


Details of Learning Activities

Lectures, Guest Speakers, Workshops, DVD’s, Team Activities, Project with Industry Partner, Report Writing, Research, Design & Product Development.


Teaching Schedule

Week Week beginning Facilitator/s Times Teaching format,venue Teaching segments Assessments/tasks due
0 1  Feb Robyn Lyons
Beverley Chambers
Carmen Pricone
Paul Castro
Ian Fisher
 9:30 - 3:30 Presentations
Auditorium
Training rooms
Bldg 514
 Project week
(refer to Project Week handout)

COUNTRY ROAD (Tues 2nd Feb 1.30pm)
SPORTSGIRL BRIEF(Wed 3rd Feb 10.00am)
TARGET BRIEF (Thurs 4th Feb 10.00am)
 •Formalise groups
•Define company positions
•Select product brief
•Sign IP agreement
•Complete survey, 250 copies
•Identify tasks & responsibilities
•Issue the week to week
DESIGN BRIEF ASSIGNMENT OVERVIEW (Mon)
MARKET RESEARCH BRIEF OVERVIEW (Thurs)
1 8 Feb  Field  Work  Conduct  Surveys   No Formal classes
  Complete 250 surveys

YEP meeting RL, BC, CP, PC, IF. 11/2, 3-4pm
2 15 Feb  Beverley Chambers
  10:00 -12:30  Lecture
Auditorium
  •Introduction to Product Development
•Assessments overview
•Strategic product planning
  •Collate survey results using Excel database
•Data Collation
•Gantt chart in context to the industry brief
•Commence the visual diary for the group

DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%) Thurs 18th Feb at 1.00pm (submitted through DLS)
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:30-4:30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC, IF. 18/2, 3-4pm
 3  22 Feb
  Beverley Chambers  10:00 - 12:30
  Lecture
Auditorium
  Colour Management
•Brand signature recognition (colour)
•Core & accent colour recognition
•Colour management across categories & assortment
  
     Beverley Chambers
Carmen Pricone
Paul Castro		  1:30-4:30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS

 YEP meeting RL, BC, CP, PC. 26/2, 3-4pm
 4  1 March
  Beverley Chambers  10:00-12:30  Lecture
Auditorium
  •Trend Forecasting consistent with survey result(s) and Brand Position
•Generic competitor analysis
10-11am Forecasting presentation
Purple Bull Forecasting Agency
  Identify appropriate colour palates for the client (Industry Partner)

MARKET RESEARCH REPORT DUE (Group 20%) Thurs 4th March at 1.00pm (to be submitted online through DLS, with 1 hard copy for industry partners)
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:30-4:30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
 5  8 March
  Beverley Chambers
  10:00-12:30    Team Leader meeting RL, BC, CP, PC
•Fabrication and sourcing consistent to retail strategy pricing
•Product accessories / trims applications
Patrick Snelling – Nano Technology
 •Identify appropriate fabrication for the client (industry partner)
•Which textiles?
oPrice
oDraft
oStyle applicability
oPerformance
oEstablish fabric tests
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:30-4:30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 12/3, 3-4pm
 6  15 March
    Melbourne  Fashion week
  Student Involvement
  
 7  22 March
  Beverley Chambers
  10:00-12:30  Lecture
Auditorium
  Overview on the LMFF Business Breakfast & Seminar Day

SWOT Analysis Overview
The Importance of Strategic Business Planning
  Vision, Mission & Value Statements
What makes a good SWOT
How to write a SWOT
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:30-4:30  Workshop
Training rooms
Bldg 514		  Formal team meetings with mentor  YEP meeting RL, BC, CP, PC. 19/3, 3-4pm
     TERM  BREAK  29 March -
  5 April
  
 8  5 April
  Beverley Chambers
  10:00-12:30  Lecture
Auditorium
  Quality Assurance in the Product Development Process
•Gail Aumann (Myer)
•External speaker

Comparative Shopping
  Sustainability and the Fashion Industry
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 2/4, 3-4pm
 9  12 April
  Beverley Chambers
  10.00 to 12.30  Lecture
Auditorium
  Product Development Project
•Trims, details & specs
  •Initial Feedback of Visual Diary
•Confirm SWOT content and direction
•SUBMIT VISUAL DIARY TO MENTOR FOR FEEDBACK DURING WORKSHOP
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS YEP meeting RL, BC, CP, PC. 23/4, 3-4pm
 10  19 April
  Beverley Chambers
  10.00 to 12.30  Lecture
Auditorium
  Product Development Project
•Designing to a brief
•External Speaker
•(Thinking Outside the Box)
  
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  
 11  26 April
  Beverley Chambers
  10:00-12:30  Lecture
Auditorium
  Production Planning
•DVD (Factory Production)
Sustainability and the Fashion Industry
  •Production Planning overview
•Production techniques
•Machinery
•Plant arrangement
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:30-4:30    WORKSHOP WITH YEP MENTORS  
 12  3 May
  Beverley Chambers

  10.00 to 12.30  Lecture
Auditorium
  Sustainability and the Fashion Industry  DESIGN & TRIM DETAIL BOOKLET (Group 15%) [including production feasibility] due Thurs 6th May at 1.00pm
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 14/5, 3-4pm
 13  10 May
  Beverley Chambers
  10.00 to 12.30  Lecture
Auditorium
  •Financial Computations
•External speaker (TBC)
oCash flow
oProfit & loss
oProjections
Margin analysis
  VISUAL DIARY DUE Thurs 20th May at 1.00pm
(Group 1Costing your product consistent to the brand’s policy and the competitive market

TEXTILE TESTING REPORT & CARE LABEL (Group 15%) due Thurs 13th May at 1.00pm (to be submitted online using DLS)
0%, Peer 5% = 15%)
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 28/5, 3-4pm
 14  17 May
  Beverley Chambers

  10.00 to 12.30  Lecture
Auditorium
  Range Review
•Assortment planning
•Developing the range plan
•The role of Accessories		  VISUAL DIARY DUE Thurs 20th May at 1.00pm
(Group 10%, Peer 5% = 15%)
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 28/5, 3-4pm
 15  24 May
  Beverley Chambers

  10:00-12:30  Lecture
Auditorium
  •Branding in the 21st Century
•External speaker
•L’Oreal – Product Launch
External speaker
  Range review for presentation to industry
     Beverley Chambers
Carmen Pricone
Paul Castro
  1:00-4:30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 4/6, 3-4pm
 16  31 May
      INITIAL  PRESENTATION   to
  INDUSTRY
 17  7 June
      TEACHER  ASSESSMENT WORK
  No Classes
       TERM  BREAK  14 June   -   2 July
  
 18  5 July
  Beverley Chambers

  10:00-12:30  Lecture
Auditorium
  Research Methodology
(Loraine Grant)
Report Book Overview
  
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 25/6, 3-4pm
 19  12 July
  Beverley Chambers

  10.00 to 12.30  Lecture
Auditorium
  TEXTILE RESEARCH REPORT
•Assignment brief overview

  
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 16/7, 3-4pm
 20  19 July
  Beverley Chambers
  10.00 to 12.30  Lecture
Auditorium
  Working on Textile Research Report  
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.30 to 4.30  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC.23/7 , 3-4pm
 21  26 July
  Beverley Chambers

  10:00-12:30  Lecture/ Tutorials
Auditorium
  Working on Textile Research Report  TEXTILE RESEARCH PLAN [not YEP project] (individual 10%) DUE Thurs 29th July 1.00pm to mentor.
     Beverley Chambers
Carmen Pricone
Paul Castro
  1.00 to 4.00  Workshop
Training rooms
Bldg 514
  WORKSHOP WITH YEP MENTORS  YEP meeting RL, BC, CP, PC. 30/7, 3-4pm
 22  2 August
  Beverley Chambers
Carmen Pricone
Paul Castro
    GROUP
PRESENTATIONS
  Working on Textile Research Report  
YEP meeting RL, BC, CP, PC. 6/8, 3-4pm
 23  9 August
  Beverley Chambers
Carmen Pricone
Paul Castro
      Presentation Skills
•How to give an impactful presentation

WORKSHOP WITH YEP MENTORS
  YEP meeting RL, BC, CP, PC. 13/8, 3-4pm
 24  16 August
  Beverley Chambers
Carmen Pricone
Paul Castro
      
Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
  PRODUCTION PACK DUE (Group 20%) Thurs 19th Aug at 1.00pm (submit online through DLS)

YEP meeting RL, BC, CP, PC. 20/8, 3-4pm
 25  23 August
  Beverley Chambers
Carmen Pricone
Paul Castro
      
Working on Textile Research Report

WORKSHOP WITH YEP MENTORS
  STRATEGIC MARKING PLAN DUE (Group 30%) 26th Aug at 1.00pm (submit online through DLS)

YEP meeting RL, BC, CP, PC. 27/8, 3-4pm
 26  30 August
        FINAL PRESENTATIONS  FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL
at final presentation, date TBC (Group 40%)
 27  6 Sep
        FINAL PRESENTATIONS  
 28  13 Sep
      TEACHER  ASSESSMENT  Week
         TERM            
 BREAK              20 Sep   - 1 Oct
  


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

1.DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS
2. MARKET RESEARCH REPORT
3.DESIGN & TRIM DETAIL BOOKLET
4.TEXTILE TESTING REPORT & CARE LABEL
5.VISUAL DIARY
6.INITIAL PRESENTATION
7.SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE
8.TEXTILE RESEARCH PLAN
9.PRODUCTION PACK DUE
10.STRATEGIC MARKING PLAN DUE
11.FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL at final presentation,


Assessment Tasks

1.DESIGN BRIEF SUMMARY STATEMENT, SURVEY QUESTIONS & POSITION DESCRIPTIONS DUE (Group 10%)
2. MARKET RESEARCH REPORT DUE (Group 20%)
3.DESIGN & TRIM DETAIL BOOKLET (Group 15%)
4.TEXTILE TESTING REPORT & CARE LABEL (Group 15%)
5.VISUAL DIARY  (Group 10%, Peer 5% = 15%)
6.INITIAL PRESENTATION (Group 15%)
7.SPEC PACK, BILL OF MATERIALS & COSTING SHEETS DUE (Individual 20%)
8.TEXTILE RESEARCH PLAN [not YEP project] (individual 10%)
9.PRODUCTION PACK DUE (Group 20%)
10.STRATEGIC MARKING PLAN DUE (Group 30%)
11.FINAL REPORT BOOK, MOOD & RANGE BOARDS, SUPPLEMENTARY BOARDS & ORAL  at final presentation, date TBC (Group 40%)


Assessment Matrix

Course Overview: Access Course Overview