Course Title: Promote products and services

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: MKTG5954C

Course Title: Promote products and services

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6086 - Advanced Diploma of Fashion and Textiles Merchandising

Course Contact : robyn lyons & Kate Vandermeer

Course Contact Phone: +61 3 9925 9118

Course Contact &

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG413A Promote products and services

Learning Outcomes

At the end of this course you will be to:

1. Design and deliver promotional presentations
2. Evaluate promotional impacts
3. Present and advocate promotional strategies specific to an
4. Assess and report on customer satisfaction

Details of Learning Activities

Group work
Guest lecturers
Case studies
Videos Exercises

Teaching Schedule

Week No                                                      Date                                                                                                                                                                                                Topic
     1                                                             19-Feb                                                                                                                                                                Intro, Glossary, Assessment Outline, Critical Thinking
     2                                                             26-Feb                                                                                                                                                                Internal Relationships & Guest Lecturer
     3                                                              5-Mar                                                                                                                                                                 Customer Relationships
     4                                                             12-Mar                                                                                                                                                                Networking & Media Relationships
     5                                                             26-Mar                                                                                                                                                                Sponsorship & Experiential Promotion
     6                                                              9-Apr                                                                                                                                                                  Competitions/Giveaways & Guest Lecturer
     7                                                             16-Apr                                                                                                                                                                 Financials & Assessment #1 Due
     8                                                             23-Apr                                                                                                                                                                 Outline Assessment #2 & 1 on 1 meetings
     9                                                             30-Apr                                                                                                                                                                 Evaluation & Analysis
    10                                                              7-May                                                                                                                                                                Promotional Writing Styles & Technology
    11                                                            14-May                                                                                                                                                                Lecturer/Group meetings & Guest lecturer
    12                                                            21-May                                                                                                                                                                Assessment #2 Presentations
    13                                                            28-May                                                                                                                                                                Assessment #2 Presentations
   14                                                               4-Jun                                                                                                                                                                STUDENT ASSESSMENT WEEK
   15                                                             11-Jun                                                                                                                                                                TEACHER ASSESSMENT WEEK

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment methods must be chosen to ensure that promoting products and services can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

•direct observation of the candidate promoting products and services to customers

•oral or written questions to determine product knowledge

•case studies to test knowledge of appropriate products and services for different contexts, customers and situations

•role plays in which the candidate demonstrates up-selling techniques

•projects to develop menus, promotional ideas or suggestions for a particular product or service

•project to research customer preferences for a particular enterprise or context

•review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Assessment Tasks

Assessment 1

Promotional Portfolio

Assessment 2

Media Plan

Assessment Matrix

Course Overview: Access Course Overview