Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term1 2015

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Arthur Michalopoulos
ph: 9925 4111

Peter Kennedy
ph: 99258079

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit of competency, Originate and develop concepts BSBCRT501A is delivered in the class Design Studio 3, together with Realise productions CUETEM08B and Plan and manage film and media pre-production CUFPPM601A. This unit covers the skills and knowledge required to originate and develop concepts for media productions in the creative industries.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1.Research and evaluate existing information that
informs new concept development
1.2.Where appropriate, identify and use gaps in current
range of products, programs, processes or services
as the catalyst for generating new ideas or concepts
1.3.Expand the potential of new ideas through
exploration of opportunities beyond the obvious
1.4.Identify factors that could have an impact on ideas
or concepts to be developed, including potential for
1.5.Determine whether other players are filling
identified gaps or investigating similar opportunities
1.6.Develop preliminary ideas on innovative and
different ways to address needs and opportunities
1.7.In consultation with relevant stakeholders, agree on
broad parameters for developing ideas and concepts
to meet market requirements


2. Develop a range of creative approaches

Performance Criteria:

2.1.Use a range of creative thinking techniques to
generate innovative and creative concepts to address
identified needs
2.2.Challenge, test and experiment with different
concepts and ideas as part of a collaborative process
2.3.Evaluate concepts in terms of their suitability for the
target audience or purpose, their feasibility and their
commercial potential
2.4.Take account of social, ethical and environmental
issues as concepts and ideas are generated and
2.5.Identify resources required to achieve desired
creative and innovative outcomes
2.6.Evaluate the effectiveness of different strategies for
achieving desired outcomes
2.7.Select concepts or approaches that achieve required
outcomes in an innovative and feasible way
2.8.Present proposed concepts or approaches in an
appropriate format


3. Refine concepts

Performance Criteria:

3.1.Ensure concept development process is open to
ongoing refinement and testing
3.2.Seek input and feedback on concepts from relevant
3.3.Seek specialist advice on creative and technical
aspects of proposals as required
3.4.Compare concepts with best practice examples of
similar products, programs, processes or services
3.5.Use a range of creative and practical criteria to
determine the advantages and disadvantages of
different concepts
3.6.Evaluate constraints on the realisation of concepts
or ideas
3.7.Refine proposals based on analysis and feedback


4. Develop concepts to an operational level

Performance Criteria:

4.1.Use refined concepts as the basis for developing
detailed implementation specifications
4.2.Present specifications to relevant parties for
approval, funding or endorsement
4.3.Reflect on methodology used to generate concepts
and ideas and note ways of improving this in the

Learning Outcomes

On successful completion of this unit, you will have developed the skills and knowledge required to originate and develop concepts for media products in the creative industries.

Details of Learning Activities

In class learning activities include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* elearning research & tutorials
* independent project based work
* teacher directed group activities/projects
* workshopping of students own projects and class presentations

Out of class activities include, but are not limited to:
* online research
* work shopping
* independent project based work
* self directed media production

Teaching Schedule

WeekClass ContentAssessment Tasks




1Design Studio Intro - Production Workshop
Advanced Dip 3 initial concepts & thoughts on possible visualizations discussion an analysis on Design project 3                                                    
 11 1,2
2Production workshop; Non-Digital Game Design – group activity in the development of a complex game (pre-production aspects only) Group activity involved in the production within set timelines utilizing digital and non-digital means 1,2,3,4,5 1 3,4
3Refining concepts towards one main idea for Design Project 3. Researching initial references
Review of Assessment task 1 observations for management improvement
  3,5 1 1,2
4Design project 3 workshop. Developing work with initial art work, researching influences, working on storyboards based on scripts, flow charts and initiating production schedules 1,2,3,4,5 1,2,3 3, 4
5Design project 3 workshop. Developing work with initial art work, researching influences, working on storyboards or flow charts and initiating production schedules 1,2,3,4,53 1,2
6Design Project 3 presentation and/or group discussions - analysing problems, monitoring and evaluating overall aspects of production 1,2,3,4,5 3 1,2
7One on one evaluation for Design Project 3 progress. Developing work with initial art work, researching influences, working on storyboards or flow charts and initiating production schedules                                                                            1,2,3,4,5              


3, 4
8Ungraded  Assessment task 1 Rough cut 75% for Design Project 3 completed to0 be presented to the class f9or Assessment & ReviewFilm Review & Class Activity Project Blog (non Graded)1,2,3,4,5 31,2
9Design project 3 panel presentations-analysing problems, monitoring and evaluating overall aspects of production (week 1 with selected students) 1,2,3,4,5 31,2
10Design project panel presentation - analysing problems, monitoring and evaluating the completed production. Discussion and feedback on possible adjustments prior to final submission in week 12
  1,2,3,4,5 1, 2, 33, 4
11Design project panel presentation and/or screenings. To review overall process and determine room for improvement on ideas, scripts, designs and technical realisation  1,2,3,4,5 1,2 1,2
12Screening presentation of completed Design project 3 with full analysis, discussion and feedback  12,3,51,2 1,2
13Design project workshop
Begin work on Design project 4 emphasis on initial concepts and visualizations and production schedule with emphasis on building adequate contingencies
 1,2,3,4,51,2 1
14Work on Design project 4 emphasis on storyboards and animatic & emphasis on technical/software
Planning & consideration for Aspects of the production & pre-production
15Work on Design project 4 - emphasis on design document and animatic. Review prior to presentation and submission of pre-production document and animatic in week 16  1,2,3,4,5 3,4 3,4
16Film screening and Folio panel presentation Full review of Semester 1 Folio pieces including discussion and feedback of overall work and considerations for2 Design Document & Animatic for Design Project 4,  - Due (non graded)5 3,4 3,4

Learning Resources

Prescribed Texts


Other Resources

Students are required to observe demonstrated protocols for management of large media files and projects. Portable media rated hard drives, and data cards must be managed appropriately and subject to a weekly back up routine.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.

Assessment Tasks

Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your assessment tasks. Full assessment briefs will be provided and can be found on My RMIT. They will include tasks such as:

- Practical tasks, a major project
- Direct observation including exploration of and experimentation with techniques
- Written and/or oral questioning and discussion to assess knowledge and understanding
Direct questioning combined with review of portfolios of evidence
Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in a range of class workshops and on-location projects that will help equip you with the skills to successfully manage a film production, using industry procedures.


1 Film Review & Class Activity Project Blog (Due week 8)

2 Design Document & Animatic for Design Project 4, non-graded Due: Week 16
(Refer to assignment brief for details)
(Due week 16)

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency. Non-attendance may seriously jeopardise the chances of success in a course.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Credit Transfer and Recognition of Prior Learning (web link)
Recognition of Prior Learning (RPL) is a process through which people can gain entry to, or credit in, recognised courses based on competencies gained. The competencies may have been gained through experience in the workplace, in voluntary work, in social or domestic activities or through informal or formal training or other life experiences. Recognition of Current Competency (RCC) applies if a student has previously successfully completed the requirements of a unit of competency or module and is now required to be reassessed to ensure that the competency has been maintained.

Assessment and Feedback(web link)
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress (web link)
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission (web link)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you will need to apply for special consideration.

Academic Integrity and Plagiarism (web link)
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity.

Course Overview: Access Course Overview