Course Title: Manage the marketing process

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: MKTG5806C

Course Title: Manage the marketing process

School: 345T Media and Communication

Campus: City Campus

Program: C6087 - Advanced Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Arthur Michalopoulos
Phone: 99254111

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit of competency, Manage the marketing process BSBMKG603B is delivered in the class Design Studio 4, together with Develop a marketing plan BSBMKG609A and Establish the creative vision for screen productions CUFDRT601A. The aim of this course is to give students the opportunity to manage the marketing process. Students will undertake the execution of the marketing plan for the end of year graduate exhibition. They will also develop strategies for marketing themselves as interactive digital media designers.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG603B Manage the marketing process


1. Manage marketing performance

Performance Criteria:

1.1 Manage marketing effort to ensure it is directed towards
areas of greatest potential for the organisation
1.2 Manage integration of marketing, promotional and sales
activities in accordance with strategic marketing objectives
1.3 Monitor product, distribution, pricing and marketing
communication policies in relation to market changes,
marketing plan objectives and organisational requirements
1.4 Use marketing metrics and monitor overall marketing
progress against performance targets to ensure activity,
quality, cost, and time requirements are met


2. Manage marketing personnel

Performance Criteria:

2.1 Communicate strategic marketing objectives across the
organisation in ways suited to levels of knowledge,
experience and specific needs of personnel
2.2 Identify and agree roles, responsibilities and
accountabilities of staff and contractors involved in all
elements of marketing effort
2.3 Develop communication strategy to ensure that personnel
responsible for each element of the marketing mix work
together to meet organisation's marketing objectives
2.4 Provide mentoring, coaching and feedback to support
individuals and teams to achieve agreed objectives and to
use resources to the required standard
2.5 Identify individual and team performance, and instigate
corrective action promptly to safeguard marketing


3. Evaluate and improve strategic marketing performance

Performance Criteria:

3.1 Analyse marketing outcomes, review strategic objectives
and marketing metrics, and revise if required
3.2 Analyse successes and performance gaps in relation to
cause and effect, and use this information to improve
strategic performance
3.3 Analyse over-performance against targets for trends and
set new targets
3.4 Analyse changes in market phenomena, and identify and
document their impact on strategic marketing objectives
3.5 Document review of marketing performance against key
performance indicators in accordance with organisational

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to develop and execute a marketing plan and manage, evaluate and improve marketing performance both as an individual and for group projects.

Details of Learning Activities

Learning activities will consist of:

peer teaching and class presentations
group discussion
online research
independent project based work
teacher directed group activities/projects
class exercises to review discussions/lectures
workshopping of students’ own projects
reading of excerpts of writings to provide examples of writing elements
analysis/critique of writings of students’ choice


Teaching Schedule


Class content

Please note: the courses BSBMKG603B Manage the marketing process and BSBMKG609A Develop a marketing plan, are co-delivered and assessed.

Assignment due dates




Identity teams

Assignment 01: Marketing Research
Due today end of class (Name, team members. Required Research etc)

Introducing: Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation Presentation week 5 final submission week 16.
Due: Assignment 01: Marketing Research

Into the drop box.

2Brainstorm of Exhibition ‘Identity’ ideas
- Appropriate name for Graduate exhibition
- Overall Design for posters, invites, DVD etc
3Present rough concept(sketches, colour palette, images etc)
Presentation & feedback
4Update & preparation for week 5 presentations (complete/tweaks) 31
5Presentation of Assignment 02. All groups to present. All students must attend and vote on Graduate exhibition identity 2012.Due: Assignment 2 Develop a marketing plan for the Graduate exhibition presentation31
6Introduce Assignment 03 Individual marketing plan 2,31
7Work on Assignment 03 Individual marketing plan 2,32
8Work on Assignment 03 Individual marketing plan 2,31,3
9Work on Assignment 03 Individual marketing plan

10 Work on Assignment 03 Individual marketing plan 2,32
11Work on Assignment 03 Individual marketing plan 2,32
12Present Assignment 03 Individual marketing plan 2,3 
 Mid semester break   
13Introducing Assignment 04 Develop marketing material 2,31
14Work on Assignment 04 Develop marketing material 2,32
15Work on Assignment 04 Develop marketing material 2,32
16Work on Assignment 04 Develop marketing material

Assignment 04 Develop marketing material


Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation final submission.


Learning Resources

Prescribed Texts



You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

Use of the internet, library an other as required

Overview of Assessment

Assessment is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in the management and evaluation of a marketing process.

Assessment Tasks

Assessment tasks in this course are either Un-graded or Graded 

Formative Assessments (Ungraded)

Assignment 01: Marketing Research
(See assignment brief on Blackboard for complete details)

Assignment 04: Develop marketing material
Analyse requirements for individual marketing plan and create branding elements. Presentation, and analysis of branding in relation to Personal marketing plan.

Grades which apply to courses delivered in accordance with competency-based assessment (not graded)
CA Competency achieved
NYC Not yet competent
DNS Did Not Submit for Assessment

Summative Assessment (Graded)

Assignment 02: Develop a marketing plan for the end of year exhibition, proposal and presentation

Presentation week 5, final submission week 16
(See assignment brief on Blackboard for complete details)

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competent with Pass
NYC Not yet competent
DNS Did Not Submit for Assessment

(See assignment briefs on Blackboard for complete details)

NB: Assignment 03: (Individual Marketing Plan) will be assessed as part of BSBMKG609A Develop a Marketing Plan

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration


Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees 

Course Overview: Access Course Overview