Course Title: Develop and manage complex public relations campaigns
Part A: Course Overview
Program: C6102
Course Title: Develop and manage complex public relations campaigns
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG6049C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face or Internet |
Term1 2014,
Term1 2015, Term2 2013 |
Course Contact: Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email: sally.parrott@rmit.edu.au
Course Description
This unit applies to individuals working in senior public relations roles who are primarily responsible for the development, implementation and evaluation of a complex public relations plan. The complexity of the campaign may be in terms of its size or duration, or the circumstances surrounding the campaign.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
BSBPUB502A Develop and manage complex public relations campaigns |
Elements: |
1. Interpret a complex public relations campaign brief |
2. Identify and evaluate options for a complex public relations campaign
|
|
3. Prepare public relations campaign plans
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4. Implement public relations campaign plans |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to develop complex and potentially on-going public relations campaigns.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.