Course Title: Establish and maintain strategic networks
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: POLI5044C
Course Title: Establish and maintain strategic networks
School: 650T Vocational Business Education
Campus: City Campus
Program: C6155 - Advanced Diploma of Marketing and Communication
Course Contact: Julia Makin
Course Contact Phone: +61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Doug Bell
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills required to establish, expand and use strategic networks. It includes identifying features of required strategic networks, identifying or establishing network links with key stakeholders and building strategic relationships.
The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.
Those undertaking this unit would work independently seeking advice as required, performing complex tasks in a range of familiar and unfamiliar contexts.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
PSPGEN067 Establish and maintain strategic networks |
Element: |
1. Identify features of required strategic networks |
Performance Criteria: |
1.1 Identify the strategic value and likely outcomes of participating in networks at an individual and organisational level. 1.2 Research and assess the benefits of existing networks. 1.3 Identify key stakeholders and their needs, expectations and roles. |
Element: |
2. Identify or establish network links with key stakeholders |
Performance Criteria: |
2.1 Identify existing network links between key stakeholders, and identify and initiate strategies to maintain or expand them. 2.2 Establish and use new network links between self and key internal and external stakeholders. 2.3 Develop and maintain strong working relationships among network members. |
Element: |
3. Build strategic relationships |
Performance Criteria: |
3.1 Establish effective communication channels to exchange strategic information for the mutual benefit of network members. 3.2 Interact and consult with key stakeholders to anticipate developments that may impact on the organisation and require a strategic approach to dealing with them. 3.3 Identify and address misunderstandings and conflict situations. 3.4 Seek and act upon opportunities to improve communication processes and achieve mutually beneficial outcomes |
Learning Outcomes
Students will develop the skills required to identify and develop strategic relationships within the business environment.
Details of Learning Activities
This course is co-delivered and co-assessed withMKTG7916C Evaluate International Marketing Opportunities.
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
Week
|
Week Commencing |
Topics |
Assessment |
1 |
Feb 6 |
Introductions Outline Unit Outline assessments Discuss Networking Brief assessment One |
Brief Assessment One |
2 |
Feb 13 |
Linked In presentation. Linked In workshop |
|
3 |
Feb 20 |
Trade environment with the EU – PESTE Analysis Political and Legal issues Cultural issues in the EU and their impact on trade Technological issues in the EU and their impact on trade, including E commerce.
|
Assessment One Part A deadline
Brief Assessment Two
|
4 |
Feb 27 |
Economic environment in the EU and its impact on trade. Environment issues in the EU and their impact on trade. |
|
5 |
Mar 6 |
Risk assessment and risk management strategies in international trade. Brief Assessment Two |
|
6 |
Mar 13 |
Market Analysis Category trends Competition brands and trends |
|
7 |
Mar 20 |
Distribution analysis, including E Commerce. Consumer analysis – segmentation and needs. |
|
8 |
Mar 27
|
Developing product opportunities Creative and selection processes. |
|
9 |
Apr 3 |
Market entry strategies – establish criteria for Product, Distribution, Price, Promotion. |
|
10 |
Apr 10 |
Pitstop Workshop Assessment Two |
Assessment Two deadline. |
|
|
Mid-semester Break |
|
11 |
Apr 24 |
Discuss OS relationship, operation and expectations. Outline project. Brief Assessment Three Develop team plan. Detail first communication – market summary and criteria |
Brief Assessment Three |
12 |
May 1 |
Discuss first communication Detail second communication – Product strategies including brand positioning, USP. |
|
13 |
May 8 |
Discuss second communication Detail third communication – Price, Distribution and Promotion strategies |
|
14 |
May 15 |
Discuss third communication. Workshop Assessment Three |
Deadline Assessment Three. Assessment One Part B |
15 |
May 22 |
Resubmissions and student discussions. |
|
16 |
May 29 |
Resubmissions and student discussions. |
|
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
In order to achieve competency in this unit, you must provide:
Performance Evidence
Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the candidate must demonstrate evidence of performance of the following on at least one occasion.
- applying legislation, regulations and policies relating to public sector environment
- using communication methods with diverse strategic networks including consultation, liaison, negotiation, building influence and reputation, transparency
- using formal and informal industry communication channels
- resolving conflict in a strategic networking context
Knowledge Evidence
Evidence requirements to demonstrate competence must satisfy all of the requirements of the elements and performance criteria. If not otherwise specified the depth of knowledge demonstrated must be appropriate to the job context of the candidate.
- public sector legislation including WHS and environment, regulations, policies, procedures and guidelines relating to work in a public sector environment
- local/national/international public sector structures/protocols
- industry/professional communication channels and networks
- principles of interpersonal, group and inter-agency communication
- principles of conflict resolution in a strategic context
Assessment Conditions
This unit contains no specific industry-mandated assessment conditions. Guidance on suggested and recommended conditions and methods can be found in the Implementation Guide.
Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors.
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
Assessment Task 1 –Building Networks
Date handed out: Week 1
Date and time due: Part A – Week 3 Part B - Week 14
Group or Individual: Individual submission.
Purpose:
Part A: To demonstrate the skills required to create and manage an effective Linked In profile that will assist in finding job opportunities in marketing communications.
Part B: To demonstrate the skills required to locate and establish contacts with business networks in an international market.
Requirements:
Part A: Create a professional standard personal Linked In profile.
Part B: Research relevant trade and business networks for a nominated industry in a nominated overseas market.
Assessment Task 2 – Evaluate the international environment
Date handed out: Week 3
Date and time due: Week 10)
Group or Individual: Groups of no more than 3 students.
Purpose:
This assignment will allow you to demonstrate an understanding of how to evaluate the international environment, to identify cultural and market factors and risks, research market and competition trends in an international market.
Requirements:
A comprehensive document that addresses all the issues detailed in the separate brief.
A professional-standard document of no more than 4000 words is required.
Assessment Task 3 – International Strategies
Date handed out: Week 11
Date and time due: Week 14
Group or Individual: Groups of no more than 3 students.
Purpose:
This assessment asks students to demonstrate the knowledge and skills needed to develop marketing strategies for an overseas market, and to also communicate and negotiate with local advisors.
Requirements:
Develop strategies to launch the product in the overseas market and present these for discussion with a student team in the target market. Maintain a personal journal detailing all steps in the process.
Assessment Matrix
Course Overview: Access Course Overview