Course Title: Develop and implement a sales or marketing strategy for fashion or textile items

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG8003C

Course Title: Develop and implement a sales or marketing strategy for fashion or textile items

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C6158 - Advanced Diploma of Textile Design and Development

Course Contact: Deborah Wills-Ives

Course Contact Phone: +61 3 99259233

Course Contact Email: deborah.ives@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will explore how to develop and implement a sales and marketing strategy for a textile design, textile range and/or textile product. You will investigate the manufacturing processes for textile designs and products in both the domestic and international markets. You will investigate market trends that impact sales and marketing plans and work both individually and as part of a small team to review procedures and financial data.

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:

  • MSTGN5008 Identify opportunities in the TCF market


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

MSTGN6001 Develop and implement a sales or marketing strategy for fashion or textile items

Element:

1 Prepare to develop a sales or marketing strategy

Performance Criteria:

1.1 Define and analyse business goals and objectives to assist in formulating a sales and marketing strategy 1.2 Research market trends and analyse issues related to workplace 1.3 Analyse production and marketing practices, and workplace procedures, and their effects on workplace 1.4 Determine strategic direction in line with aims of business, customer requirements, market position, sales objectives, opportunities and resources available 1.5 Identify and prioritise sales and marketing strategies in order to optimise sales and profit

Element:

2 Develop a sales or marketing strategy

Performance Criteria:

2.1 Use business resources and appropriate personnel to optimise research and scope potential components of a sales or marketing strategy 2.2 Determine components of the strategy and a time frame to optimise its effectiveness 2.3 Liaise with relevant personnel and seek external specialist advice, where applicable 2.4 Develop strategy which reflects overall business directions, characteristics of the market, long and short-term objectives and budget

Element:

3 Implement and monitor sales or marketing strategy

Performance Criteria:

3.1 Coordinate relevant personnel to implement sales and marketing strategy 3.2 Establish monitoring procedures to assess effect of strategy on business outcomes within identified timeframes 3.3 Measure and monitor financial and other relevant data against objectives to identify if progress is made towards achieving target. 3.4 Monitor implementation of strategy to establish overall performance.

Element:

4 Review and report on sales or marketing strategy

Performance Criteria:

4.1 Maintain records of sales or marketing strategy activities and prepare reports 4.2 Conduct review of sales and marketing strategy outcomes and assess results 4.3 Develop proposals to modify sales or marketing strategy, as necessary, to reflect dynamics of market place 4.4 Prepare report on sales or marketing strategy outcomes and recommendations for presentation to management meetings


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will have a working knowledge of the language and terminology commonly used in sales and marketing plans and will be able to analyse, monitor and review identified business goals and market trends that impact and drive these strategies for increased sales and/or profits.


Details of Learning Activities

In this course you will participate in the following learning activities:

  • .class exercises to review discussions/lectures
  • practical demonstrations in studio
  • analysis/critique of relevant reading material
  • guest lecture/presentation
  • peer teaching and class presentations
  • group discussion
  • independent project based work
  • ‘workshopping’ of student projects including peer/lecturer feedback
  • simulated workplace activities.


Teaching Schedule

While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources

 

Week

Focus

Assessments

Performance elements & criteria

1

Presentation on market research, introduction to assessment 1: market research

 

MSTGN50081.1, 1.2

MSTGN60011.1, 1.2

 

2

Presentation on branding identity, introduction to assessment 2: brand identity,

 

MSTGN50081.3 MSTGN60011.3, 1.4

3

Presentation on marketing strategies, introduction to assessment 3: marketing strategies, development of range

 

MSTGN50081.4, 2.1 MSTGN60011.5

4

Class presentations

Assessment 1 due

MSTGN50084.2 MSTGN60014.4

5

Presentation on social media, discussion on social media strategies, working on range

 

MSTGN60012.1 MSTGN60012.1

6

Launching social media, further discussion of strategies

 

MSTGN50083.2 MSTGN60012.2

7

Presentation on SWOT analysis, undertaking SWOT analysis

 

MSTGN50081.3 MSTGN60011.4

8

Presentation on the 4 Ps of marketing, identify market position

 

MSTGN50081.4 MSTGN60011.3

 

Mid-semester break

 

 

9

Guest speaker TBC

 

MSTGN50081.1, 1.2, 1.3 MSTGN60011.2

10

Discussion on alternative and innovative promotional strategies

 

MSTGN50082.4 MSTGN60012.1

11

Reviewing brand identity direction and product range

 

MSTGN50082.2, 2.3 MSTGN60012.2, 2.4

12

Work on brand identity, discussion on record keeping and analysis

 

MSTGN50083.1, 3.2, 3.3 MSTGN60014.1

13

Review of social media strategy and implementation of necessary changes

 

MSTGN50084.1 MSTGN60013.1, 3.2, 3.3

14

Group discussion and review of marketing strategies and final opportunity to ask questions

 

MSTGN50084.3 MSTGN60013.4, 4.2, 4.3

15

Final presentations

Assessments 2 & 3 due

MSTGN60014.4

16

Student Feedback

 

 


Learning Resources

Prescribed Texts


References


Other Resources

The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.

The Library provides guides and subject specialist help via your Liaison Librarians. A list of references and Print outs will be provided in class


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments. Results for this course are delivered and assessed in accordance with Graded competency-based assessment are: CHD      Competent with High Distinction CDI        Competent with Distinction CC         Competent with Credit CAG      Competency Achieved - Graded NYC      Not Yet Competent DNS      Did Not Submit for Assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more. https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

This unit is assessed with MSTGN6001 Develop and implement sales and marketing strategy for fashion and textile items

 

To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. You should refer to the assessment brief which is available on MyRMIT for full assessment criteria

Once you have demonstrated competency, you will also receive a grade for Assessment Tasks 1, 2 and 3 and for the course. (Refer to MyRMIT for grading rubric)

Assessment 1 – Market Research Due week 4

A market research report exploring the brand identities, product range and marketing strategies of three similar textile related business. Learners will conduct research and prepare a presentation and report outlining the information gathered and comparing the three brands.

Assessment 2 – Brand Identity Due week 15

Learners will design concepts for a cohesive range of products and a branding identity to appeal to their target audience. Sample packaging and promotional material will be created and developed based on feedback and research.

Assessment 3 – Marketing Strategy Due week 15

Learners will define their target audience and identify their place within the market. Using the information from assessment 2, they will define and position their product and develop a sales and marketing strategy.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)

Other Information

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task. Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments. Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students/support-and-facilities/student-support Special consideration Policy (Late Submission) All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity • Student Feedback at RMIT • Student Progress • Special Consideration, appeals, and discipline • Academic Integrity • Student Progress Committee (SPC) • Assessment Grades • Classification of award Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course. https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview