BP219 - Bachelor of Communication (Advertising)

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Plan: BP219P9 - Bachelor of Communication (Advertising)
Campus: City Campus


Program details
Purpose of the Program
Articulation and pathways
Entrance requirements
External accreditation and industry links
Student expenses and charges in addition to fees
Library, IT and specialist resources

Program details

Award title: Bachelor of Communication (Advertising)
Award abbreviation: BComm(Advtg)
Total credit points: 288
Career: UGRD
Duration: 3 Years Full-Time, 6 Years Part-Time
Location: Onshore, City Campus
Owning school: Media and Communication (345H)
Owning school URL: www.rmit.edu.au/about/schools-colleges/media-and-communication
ASCED code: 100799
CRICOS code: 064394C

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Purpose of the Program

The RMIT Bachelor of Communication (Advertising) provides professional preparation at an undergraduate level for a stimulating career in the highly competitive and constantly changing global Advertising industry. The program has three distinct emphases: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This program offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategy and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes. 

In the third year program capstone course COMM2660 Advertising Capstone, you will showcase the knowledge and skills you have acquired throughout the program.You will propose and work on a project of your choice (individually or collaboratively), or have the chance to participate in an internship (local or international).

Your program includes the opportunity to take a Minor stream of study. A Minor is a grouping of courses that runs parallel with your core courses, developing your ability to see professional practices within wider social, cultural, political, technological and economic contexts. Employers look to graduates not only for technical skills, but also for an ability to analyse and conceptualise. The range of Minors on offer to you include: Approaches to Pop Culture, Asian Media and Culture, Cinema Studies, Literary Studies and Contemporary Politics and Communication. 

At the conclusion of this program, you will have knowledge and skills in the creative and the creative management areas of advertising and be able to communicate your advertising solutions effectively and confidently with clients, suppliers and others.

Graduates of this program may work in advertising or communications agencies or client organisations in roles including art direction, copywriting, strategy planning and account management.

The delivery of this program is blended comprising of face-to-face learning supplemented by online learning.

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Articulation and pathways

Successful completion of RMIT's C6155 Advanced Diploma of Marketing and Communication guarantees entry into this program with 96 credit points of exemptions (equivalent to 1 year full-time study).

Upon successful completion of this program you may be eligible for undertaking futher studies in related programs at RMIT University including Honours, or Master by coursework in the School of Media and Communication, subject to each program's entry requirements.

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience), you can apply for credit once you have enrolled in this program.

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Entrance requirements

This plan has been discontinued. The last intake was semester 2, 2023.

You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification.

For equivalents to Australian academic entry requirements, see the Country Equivalency web page on the RMIT website.


Victorian Certificate of Education (VCE) units 3 and 4: a study score of at least 33 in English (EAL) or at least 28 in English other than EAL.

International English language requirement

A minimum of IELTS (Academic module) overall score of 6.5, with no band less than 6.0, or equivalent. For equivalents to English entry requirements, see the English requirements web page.

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External accreditation and industry links

In Australia there are no professional bodies that recognise or accredit academic programs in advertising. However, the Bachelor of Communication (Advertising) program has strong industry links to ensure the program remains current and relevant to today’s diverse advertising requirements. Our Industry Advisory Committee (IAC) is made up of industry leaders from all advertising platforms and our academics have current and extensive advertising experience, locally and globally. The Bachelor of Communication (Advertising) program also attracts senior industry professionals as sessional tutors and guest lecturers.

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Student expenses and charges in addition to fees

Once you are enrolled as a student in this program you will need to allow for expenses other than university tuition fees.  Additional expenses may relate to the purchase of lecture notes, textbooks, stationery, consumables such as printer paper, fees levied by commercial internet service providers for internet access outside of the university campus, and other relevant costs.

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Library, IT and specialist resources

Library resources and services

RMIT Library provides extensive resources, services and study spaces. All RMIT students have access to scholarly resources including course related material, books, e-books, journals and databases.   

Computers and printers are available at every Library. You can access the Internet and Library e-resources. You can also access the RMIT University wireless network in the Library. 

Contact Ask the Library for information on Library resources and services: http://www.rmit.edu.au/library.  Study support is available for assistance with assignment preparation, academic writing, information literacy, referencing, maths and study skills.

Online learning tools and content

You can access online learning tools and content for your program and associated courses at myRMIT www.rmit.edu.au/myrmit

Services available to you as a student at RMIT University

RMIT University provides a wide range of resources and opportunities to assist your learning and wellbeing so you can achieve your study and career goals.
Services are available face to face and online assisting with:

  • transition to tertiary study and learning
  • study skills, academic skills including literacy, mathematics and basic sciences if relevant
  • enabling assistance if you have a disability, long term medical condition or other form of disadvantage which may impact on your learning
  • career development and employment
  • living and wellbeing (including advice on health, housing and financial matters)
  • opportunities for scholarships, leadership and study abroad
  • opportunities for participating in arts, sport, recreation, fitness activities as well as student activism and university governance

We also offer a friendly and supportive environment for Aboriginal and Torres Strait Islander students. You can find more information from Student Support.

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