RMIT University

Course Title: Creative Advertising

Part A: Course Overview

Course Title: Creative Advertising

Credit Points: 12


Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

GRAP2311

City Campus

Undergraduate

335H Applied Communication

Face-to-Face

Sem 1 2006,
Sem 1 2007,
Sem 1 2008,
Sem 1 2009

GRAP2311

City Campus

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2010,
Sem 1 2011,
Sem 1 2012,
Sem 1 2013,
Sem 1 2014,
Sem 1 2015,
Sem 2 2015,
Sem 1 2016,
Sem 2 2016,
Sem 1 2017,
Sem 2 2017

GRAP2399

Hong Kong Management Associatn

Undergraduate

335H Applied Communication

Face-to-Face

Offsh 4 08

GRAP2412

RMIT University Vietnam

Undergraduate

335H Applied Communication

Face-to-Face

Viet1 2009,
Viet2 2009,
Viet3 2009

GRAP2412

RMIT University Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Viet1 2010,
Viet2 2010,
Viet3 2010,
Viet1 2011,
Viet2 2011,
Viet3 2011,
Viet1 2012,
Viet2 2012,
Viet3 2012,
Viet1 2013,
Viet2 2013,
Viet3 2013,
Viet1 2014,
Viet2 2014,
Viet3 2014,
Viet1 2015,
Viet2 2015,
Viet3 2015,
Viet1 2016,
Viet2 2016,
Viet3 2016,
Viet1 2017,
Viet2 2017

GRAP2566

Melbourne transfer to Vietnam

Undergraduate

345H Media and Communication

Face-to-Face

Sem 1 2015

Course Coordinator: Ms Karen Carter

Course Coordinator Phone: +61 3 9925 1244

Course Coordinator Email: karen.carter@rmit.edu.au

Course Coordinator Availability: email for an appointment


Pre-requisite Courses and Assumed Knowledge and Capabilities

None


Course Description

Here is your chance to look into the world of advertising and discover what it is that art directors and copywriters really do. You will also explore the question of whether advertising really needs to be creative in order to be effective?

In this course, you will investigate creativity theory and the processes used by advertising creatives as well as generating your own creative solutions (both written and visual) to communication problems. You’ll follow the formation of an advertising campaign from the preparation of the creative brief to the development of a creative strategy and end up with a folio of creative ideas that work across a variety of media, for a range of target audiences.
 


Objectives/Learning Outcomes/Capability Development

Upon successful completion of this course, you will be able to:


In this course you will develop the following program learning outcomes:


Overview of Learning Activities

You will be actively engaged in learning that involves a range of activities such as studios, project work, lectures, tutorials, class discussion, individual and group activities.
 


Overview of Learning Resources

RMIT will provide you with resources and tools for learning in this course through our online systems.

A list of recommended learning resources will be provided by your lecturer, including books, journal articles and web resources. You will also be expected to seek further resources relevant to the focus of your own learning.

The University Library has extensive resources for Advertising students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/advertising

The Library provides guides on academic referencing:http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian.


Overview of Assessment

You will be assessed on how well you meet the course’s learning outcomes and on your development against the program learning outcomes. Assessment may include essays, reports, reflective papers, creative projects and presentations, individually and in groups. Assessment will cover both theoretical and practical aspects of your learning.

Feedback will be given on all assessment tasks.

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Disability Liaison Unit if you would like to find out more.

Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online: Assessment Policy