RMIT University

Course Title: Write persuasive copy

Part B: Course Detail

Teaching Period: Term2 2017

Course Code: MKTG7931C

Course Title: Write persuasive copy

School: 650T Vocational Business Education

Campus: City Campus

Program: C5366 - Diploma of Marketing and Communication

Course Contact: Sally Parrott

Course Contact Phone: +61 3 99255175

Course Contact Email: sally.parrott@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Matthew Farmer

matthew.farmer@rmit.edu.au

0405 488 152

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

 

This unit describes the skills and knowledge required to interpret a creative brief and evaluate a range of innovative options to write persuasive copy.

 It applies to individuals who use well-developed advertising skills and a broad knowledge base to communicate messages in a wide range of contexts. In this role, individuals may develop copy individually or may work in a supervisory, management or freelancing capacity coordinating a team of writers.    


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBWRT501 Write persuasive copy

Element:

1. Analyse and interpret creative brief

Performance Criteria:

1.1 Analyse and confirm technique/s for expressing central idea or creative concept

1.2 Identify and check content and supporting information for accuracy and completeness

1.3 Confirm schedule and budgetary requirements for creating copy

1.4 Identify legal and ethical constraints impacting copy to be developed

Element:

2. Evaluate creative options

Performance Criteria:

2.1 Evaluate design and copy options against requirements of creative brief

2.2 Select option/s enabling required information and images to be communicated within time and budgetary requirements

Element:

3. Prepare persuasive copy

Performance Criteria:

3.1 Create original copy with impact, which sets product, service or idea being communicated apart from the competition and competitor’s promotional material

3.2 Create copy which communicates required image, and features and benefits of the product, service or idea

3.3 Create copy which meets requirements of creative brief in terms of information, format, language, writing style, and level of detail

3.4 Produce copy on time and within budget

3.5 Produce copy which complies with legal, organisational and ethical requirements


Learning Outcomes


Students will learn how to  to interpret a creative brief and evaluate a range of innovative options to write persuasive copy


Details of Learning Activities

 

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered thought various technology platforms and include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

 

 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

 

To be deemed competent in this course students must show evidence of the following:

Performance Evidence

Evidence of the ability to:

 

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

 

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:


Assessment Tasks

Assessment 1 - The Portfolio

*

Assessment 2 - The Client

*

Assessment 3 - The Quiz

A 20 question short answer and multiple choice quiz

Done in Class Week 14

Worth 20% of overall mark


Assessment Matrix

Please refer to your Assessment guide for the assessment matrix

Course Overview: Access Course Overview