RMIT University

Course Title: Concept Development

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: BUSM5984L

Course Title: Concept Development

School: 345T Creative Media

Campus: City Campus

Program: C6048 - Advanced Diploma of Multimedia

Course Contact : Josiane Meuller

Course Contact Phone: 99254585

Course Contact Email:josiane.mueller@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Course Contact: Nicole McKinnon

Course Contact Phone: 99254375                                                                                                        

Course Contact Email: nicole.mckinnon@rmit.edu.au

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Course Contact: Peter Kennedy

Course Contact Phone: 99258079

Course Contact Email: peter.kennedy@rmit.edu.au

Nominal Hours: 110

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production. It also covers the skills and knowledge required to create, develop and write an interactive sequence for multimedia productions within the cultural industries.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFRAD01A Originate and develop the concept

Element:

CUFRAD01A/01 Clarify creative ideas

Element:

CUFRAD01A/02 Investigate approaches to the realisation of the idea

Element:

CUFRAD01A/03 Evaluate possible approaches

Element:

CUFRAD01A/04 Develop the concept to an operational level

National Element Code & Title:

CUFWRT07A Write an interactive sequence for multimedia

Element:

CUFWRT07A/01 Prepare to write the interactive sequence

Element:

CUFWRT07A/02 Write the interactive sequence

Element:

CUFWRT07A/03 Re-evaluate the interactive sequence

Element:

CUFWRT07A/04 Obtain approval from relevant personnel


Learning Outcomes


   


Details of Learning Activities

Teacher guided instruction, class exercises, group projects, presentations,  excursions, online research, simulated workplace activities and individual assignments


Teaching Schedule

Semester 1

Week<o:p></o:p>

Week Commencing<o:p></o:p>

Topic<o:p></o:p>

1<o:p></o:p>

12.02.07<o:p></o:p>

Orientation week<o:p></o:p>

2<o:p></o:p>

19.02.07<o:p></o:p>

Introduction to Concept Development<o:p></o:p>

Generating ideas – where do they come from? <o:p></o:p>

3<o:p></o:p>

26.02.07<o:p></o:p>

Telling stories – <o:p></o:p>

Memory, observation, <o:p></o:p>

4<o:p></o:p>

05.03.07<o:p></o:p>

Telling stories – with words and visuals <o:p></o:p>

Metaphor & genre<o:p></o:p>

5<o:p></o:p>

12.03.07<o:p></o:p>

Labour Day Public <st1:place w:st="on">Holiday</st1:place> 12.03.04<o:p></o:p>

Character and dialogue <o:p></o:p>

6<o:p></o:p>

19.03.07<o:p></o:p>

Workshopping ideas for assignment 1<o:p></o:p>

Story scale – what can be told in different time frames<o:p></o:p>

7<o:p></o:p>

26.03.07<o:p></o:p>

Storyboards & animatics <o:p></o:p>

what are they? Why are they so useful?<o:p></o:p>

8<o:p></o:p>

8<o:p></o:p>

02.04.07<o:p></o:p>

09.04.07<o:p></o:p>

Work on storyboard & animatic assignment <o:p></o:p>

Mid Semester Break 05.04.07 – 11.04.07 <o:p></o:p>

9<o:p></o:p>

16.04.07 <o:p></o:p>

Industry week 2<sup>nd</sup> years<o:p></o:p>

Studio week 1<sup>st</sup> years<o:p></o:p>

10<o:p></o:p>

23.04.07<o:p></o:p>

Screening of project <o:p></o:p>

Assignment 1 Storyboarding & animatic assignment <o:p></o:p>

Anzac Day Public <st1:place w:st="on">Holiday</st1:place> Wed 25.04.07<o:p></o:p>

11<o:p></o:p>

30.04.07<o:p></o:p>

Interactive and non linear media – including the audience<o:p></o:p>

12<o:p></o:p>

07.05.07<o:p></o:p>

Excursion – field trip<o:p></o:p>

13<o:p></o:p>

14.05.07<o:p></o:p>

Workshopping the Laneway art project<o:p></o:p>

14<o:p></o:p>

21.05.07<o:p></o:p>

Creating a design document<o:p></o:p>

15<o:p></o:p>

28.05.07<o:p></o:p>

Work on Laneway art project<o:p></o:p>

16<o:p></o:p>

04.06.07<o:p></o:p>

Studio week for 1<sup>st</sup> and 2<sup>nd</sup> years<o:p></o:p>

17<o:p></o:p>

11.06.07<o:p></o:p>

Assignment 2 Lane way art project & presentation <o:p></o:p>

<o:p> </o:p>

Queens Birthday Public <st1:place w:st="on">Holiday</st1:place> Mon 11.06.07<o:p></o:p>

18<o:p></o:p>

18.06.07<o:p></o:p>

Presentation week<o:p></o:p>

<o:p> </o:p>

<o:p> </o:p>

Last day of Semester 1: Fri 22.06.07. First day of Semester 2: Mon 09.07.07<o:p></o:p>


Semester 2


Occasionally to accommodate the principles of flexible learning, minor adjustments may be made to this schedule. Check the course website here:

adom.rmit.edu.au/courses


Learning Resources

Prescribed Texts


References


Other Resources

No other resources are required but check with the teacher for any optional resources.


Overview of Assessment

Assessment takes the form of class exercises constituting 30%, a concept development in response to a brief worth 30%, and a series of concepts, storyboards and animatics worth 40%. Students develop their concepts according to industry standards in consultation with the teacher.                                                                                                 


Assessment Tasks

Assignment 01: Class presentation  <o:p></o:p>

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Students will do a ten minute presentation on an artist from any area (art, graphic designer, film director, comic book artist, etc) who inspires them. Students need to present a few examples of the artists work and give a brief talk about them and why they find the artists work inspiring. Talks will be scheduled throughout the semester.

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Assignment 02: storyboard & animatic <o:p></o:p>

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<!--[if !supportLists]-->-          <!--[endif]-->Students will create a storyboard and animatic based on a piece of music of 40 – 60 seconds duration. Students will be required to present a rough thumbnail version of their storyboard, the final storyboard and the animatic complete with the music and sound effects.

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Assignment 03: Laneway art project<o:p></o:p>

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Devise an interactive experience for a <st1:city w:st="on"><st1:place w:st="on">Melbourne</st1:place></st1:city> laneway. It must include sound, visuals, and at least one interactive component.

The concept will be presented in a design document that will be presented electronically in class.

It must include:

<!--[if !supportLists]-->-          <!--[endif]-->a brief synopsis of the concept including purpose, & target audience

<!--[if !supportLists]-->-          <!--[endif]-->some rough developmental sketches to show the development of your concept

<!--[if !supportLists]-->-          <!--[endif]-->two refined images either photographs or sketches to show the visual style

a floor plan or map to show the location of the elements in the laneway

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Assignment 04:

                           Main idea for Major project                  

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Assignment 05 Project  Presentation / Client Presentation

 

Assignment 06: Hand in  Major Project 01

A final storyboard is to handed as part of the

Major project final assessment          


Assessment Matrix

not applicable

Course Overview: Access Course Overview