Course Title: Develop a marketing communications plan

Part A: Course Overview

Program: C6061

Course Title: Develop a marketing communications plan

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7181C

City Campus

TAFE

650T TAFE Business

Face-to-Face or Workplace

Term2 2008

Course Contact: Laura Di Pietro

Course Contact Phone: 9925 5478

Course Contact Email: laura.dipietro@rmit.edu.au


Course Description

The aim of this subject is to provide students with practical skills and knowledge regarding the communications component of the marketing mix. It will examine the following elements of the communication mix: advertising, sales promotion, public relations and publicity. Case studies and examples featuring “real world” situations will be referred to extensively during lectures and workshops to encourage critical thinking and develop student skills in applying concepts to new situations..


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG503A Develop a marketing communications plan

Elements:

Determine the marketing communications mix

Develop marketing communication objectives

Prepare an integrated marketing communications plan

Set a promotional budget


Learning Outcomes

Learning Outcomes:

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.

Learning Activities:

All students will participate within the classroom to provide real life solutions to problems as set by clients and teaching staff that reflect real life situations as found in the workplace. This may take the form of individual assessments, group projects and presentations to teaching staff and clients.


Overview of Assessment

Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Assessments:

The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.