BP318 - Bachelor of Digital Marketing

Plan: BP318VRH - Bachelor of Digital Marketing
Campus: RMIT Vietnam Hanoi Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure
Program transition plan

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Approach to learning and assessment

Over the duration of the program students will experience a variety of teaching and learning approaches. Each approach will be tailored to the course’s core curriculum areas and graduate capabilities. It is important for students to note that they will be treated as an ‘adult learner’. In conjunction with teacher-directed learning activities, students are expected to take responsibility for self-learning in a mature and independent way. Engaging in self-learning process is part of everyday life in work places; hence the value of this program to the future career prospects of students is enhanced by students’ participating in learning activities.

The styles of teaching, assessment, and learning techniques throughout the program will include (but not limited to):

Classroom teaching: May include lectures, class presentations, group discussions, student-led discussions etc. This style of learning is designed to maximise students’ understanding of the curriculum content and developing appropriate skills. It is designed to provide an environment where students can ask questions and seek feedback as well as contribute to class discussion and apply theory to practice.

Flexible delivery: The program will include the use of online resources. These are designed to enhance student experience by providing ongoing access and the flexibility to study when and where the student wants. These may include resources such as lecture notes, videos, assessments preparation and interactive tools such as discussion boards.

Problem-Based Learning: Problem-based learning engages you in analytical thinking, research and provision of solutions to real-world scenarios and situations.

Cooperative learning: Enables you to work in collaborative team-based tasks.

Assignments and projects

These may be either research or problem based, and will be undertaken on both an individual and team basis. These assessments will provide students with experience at undertaking research and writing effectively to present findings and recommendations to a range of audiences.

In-class tests: Provide students with formative feedback on their early understanding of the respective courses, curriculum and learning goals. This feedback will assist students in further developing their skills and abilities.

Projects: These authentic assessments provide students with the opportunity to demonstrate their understanding and application of digital marketing principles to a real or simulated client brief. This will prepare students with the practical tools and skills needed in their future career.

Students with a long-term medical condition and/or another form of disability who are registered under RMIT University Vietnam’s Equitable Learning Service (ELS) may apply to vary the aspects of the learning or assessment methods accordingly. Students can contact the Program Coordinator or the RMIT University Equitable Learning Service (ELS) for more information: https://www.rmit.edu.vn/students/support/wellbeing-support/equitable-learning-service

Academic integrity

The university uses software to monitor the academic integrity of students’ work, for example Turnitin, which is a software-based plagiarism monitor used to verify the originality of all written assignments submitted by a student. More information on academic integrity is located at: http://www.rmit.edu.au/academicintegrity/students.

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Work integrated learning

RMIT is committed to providing students with an education that links formal learning with workplace experience. Students enrolled in an RMIT program will:

• Undertake and be assessed on a structured activity that allows them to learn, apply and demonstrate their professional or vocational practice.
• Interact with industry and community when undertaking this activity.
• Complete an activity in a work context or situation that may include teamwork with other students from different disciplines.
• Have their learning underpinned by feedback from interactions and contexts distinctive to workplace experiences.

In this program, there is an internship placement where the students must undertake one semester of 12 weeks of work experience in a digital marketing position. Students will enrol in the Internship course, BUSM4655 Flagship Internship (Business).

Three other work-integrated learning courses include MKTG1431 Social Media and Mobile Marketing, MKTG1508 Contemporary Issues in Digital Marketing and MKTG1471 Digital Marketing Strategy and Planning. Students in these courses will work with suitable industry-based projects identified by the school.

These courses will provide students with opportunities to apply their academic skills to a work-based context. Students will be involved in authentic engagement with industry partners that will provide direct industry feedback on practical performance. They will undertake and be assessed on structured activities that allow them to learn, apply and demonstrate professional practice. These WIL activities/ learning opportunities may be in the form of industry-based projects or placement, and they may vary in different locations and/or with different cohorts

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Program Structure

To graduate you must complete the following: All courses listed may not be available each semester
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Year One of Program
Complete the following Six (6) Courses:
Course Title Credit Points Course Code Campus Business in Society 12 BUSM2576 RMIT Vietnam Hanoi Campus Business Decision Making 12 BUSM2571 RMIT Vietnam Hanoi Campus Integrated Perspectives on Business Problems 12 BUSM2581 RMIT Vietnam Hanoi Campus Marketing Principles 12 MKTG1413 RMIT Vietnam Hanoi Campus Digital Business Development 12 MKTG1428 RMIT Vietnam Hanoi Campus Consumer Psychology and Behaviour 12 MKTG1469 RMIT Vietnam Hanoi Campus
AND
Select and Complete One (1) Course from a Business Discipline Minor:
AND
Select and complete Two (2) courses from any University Elective.
AND
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Year Two of Program
Complete the following Five (5) Courses:
Course Title Credit Points Course Code Campus Digital Content Creation 12 COMM2797 RMIT Vietnam Hanoi Campus Marketing Intelligence 12 MKTG1430 RMIT Vietnam Hanoi Campus Digital Marketing Communication 12 MKTG1429 RMIT Vietnam Hanoi Campus Social Media and Mobile Marketing 12 MKTG1431 RMIT Vietnam Hanoi Campus Global Branding 12 MKTG1470 RMIT Vietnam Hanoi Campus
AND
Select and Complete Three (3) Courses from a Business Discipline Minor:
AND
Select and Complete One (1) Course from any University Elective.
AND
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Year Three of Program
Complete the following Three (3) Courses:
Course Title Credit Points Course Code Campus Flagship Internship (Business) 12 BUSM4655 RMIT Vietnam Hanoi Campus Contemporary Issues in Digital Marketing 12 MKTG1508 RMIT Vietnam Hanoi Campus Digital Marketing Strategy and Planning 12 MKTG1471 RMIT Vietnam Hanoi Campus
AND
Select and complete Three (3) Courses from any University Elective.
AND
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Minor: Accounting for Managers
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Financial Accounting and Analysis 12 ACCT2304 RMIT Vietnam Hanoi Campus Managerial Advisory Finance 12 ACCT2303 RMIT Vietnam Hanoi Campus Accounting in Organisations and Society 12 ACCT2301 RMIT Vietnam Hanoi Campus Cost Analysis and Organisational Decisions 12 ACCT2306 RMIT Vietnam Hanoi Campus
AND
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Minor: Accounting in Business
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Financial Accounting and Statement Analysis 12 ACCT2357 RMIT Vietnam Hanoi Campus Management Accounting and Performance Evaluation 12 ACCT2353 RMIT Vietnam Hanoi Campus Sustainability Reporting, Accountability and Socially Responsible Entities 12 ACCT2349 RMIT Vietnam Hanoi Campus Accounting Data Analytics and Visualisation 12 ACCT2345 RMIT Vietnam Hanoi Campus
AND
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Minor: Digital Economy
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Economic Foundations of the Digital World 12 ECON1625 RMIT Vietnam Hanoi Campus Digital Economy and Blockchain Applications 12 INTE2582 RMIT Vietnam Hanoi Campus Frontiers of the Digital Economy 12 ECON1559 RMIT Vietnam Hanoi Campus Cryptofinance & Cryptocurrency 12 BAFI3251 RMIT Vietnam Hanoi Campus
AND
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Minor: Business & Technology
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Introduction to Business Analytics 12 ISYS3448 RMIT Vietnam Hanoi Campus Introduction to Cybersecurity Governance 12 INTE2586 RMIT Vietnam Hanoi Campus Legal Considerations of Artificial Intelligence, Big Data and Blockchain 12 LAW2620 RMIT Vietnam Hanoi Campus Introduction to Enterprise Artificial Intelligence 12 ISYS3445 RMIT Vietnam Hanoi Campus
AND
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Minor: Cybersecurity
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Introduction to Cybersecurity Governance 12 INTE2586 RMIT Vietnam Hanoi Campus Digital Business Security and Risk Management 12 INTE2526 RMIT Vietnam Hanoi Campus Blockchain for Business 12 ISYS3451 RMIT Vietnam Hanoi Campus Practical Cybersecurity for Business 12 INTE2583 RMIT Vietnam Hanoi Campus
AND
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Minor: Economics
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Macroeconomics for Decision Making 12 ECON1332 RMIT Vietnam Hanoi Campus Managerial and Business Economics 12 ECON1330 RMIT Vietnam Hanoi Campus Basic Econometrics 12 ECON1327 RMIT Vietnam Hanoi Campus Big Data, Machine Learning and Society 12 ECON1613 RMIT Vietnam Hanoi Campus
AND
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Minor: Economics & Finance
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Macroeconomics for Decision Making 12 ECON1332 RMIT Vietnam Hanoi Campus Managerial and Business Economics 12 ECON1330 RMIT Vietnam Hanoi Campus Financial Markets and Institutions 12 BAFI3230 RMIT Vietnam Hanoi Campus Corporate Finance 12 BAFI3231 RMIT Vietnam Hanoi Campus
AND
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Minor: Entrepreneurship
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus The Foundations of Entrepreneurship 12 BUSM4625 RMIT Vietnam Hanoi Campus Applied Entrepreneurship 12 BUSM4629 RMIT Vietnam Hanoi Campus Driving Innovation in Organisations 12 BUSM4632 RMIT Vietnam Hanoi Campus Entrepreneurship and Global Challenges 12 BUSM4630 RMIT Vietnam Hanoi Campus
AND
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Minor: Finance
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Financial Markets and Institutions 12 BAFI3230 RMIT Vietnam Hanoi Campus Corporate Finance 12 BAFI3231 RMIT Vietnam Hanoi Campus Equity Investment and Portfolio Management 12 BAFI3233 RMIT Vietnam Hanoi Campus Money and Debt Markets 12 BAFI3274 RMIT Vietnam Hanoi Campus
AND
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Minor: Global Business
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Global Business 12 BUSM4626 RMIT Vietnam Hanoi Campus Global Trade Operations 12 OMGT2322 RMIT Vietnam Hanoi Campus Cross Cultural Management 12 BUSM4719 RMIT Vietnam Hanoi Campus Global Corporate Responsibility 12 BUSM4718 RMIT Vietnam Hanoi Campus
AND
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Minor: Human Resource Management
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Human Resource Management 12 BUSM4181 RMIT Vietnam Hanoi Campus Human Resource Development 12 BUSM4778 RMIT Vietnam Hanoi Campus International Human Resources Management 12 BUSM4631 RMIT Vietnam Hanoi Campus People Analytics 12 BUSM4772 RMIT Vietnam Hanoi Campus
AND
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Minor: Logistics & Supply Chain
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Introduction to Logistics and Supply Chain Management 12 OMGT2313 RMIT Vietnam Hanoi Campus Transportation and Freight Logistics 12 OMGT2315 RMIT Vietnam Hanoi Campus Warehouse and Distribution Channels 12 OMGT2316 RMIT Vietnam Hanoi Campus Procurement Management and Global Sourcing 12 OMGT2314 RMIT Vietnam Hanoi Campus
AND
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Minor: Logistics & Supply Chain Management
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Introduction to Logistics and Supply Chain Management 12 OMGT2313 RMIT Vietnam Hanoi Campus Transportation and Freight Logistics 12 OMGT2315 RMIT Vietnam Hanoi Campus Procurement Management and Global Sourcing 12 OMGT2314 RMIT Vietnam Hanoi Campus Operations Management 12 OMGT2319 RMIT Vietnam Hanoi Campus
AND
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Minor: Management
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Work in Global Society 12 BUSM4649 RMIT Vietnam Hanoi Campus Ethics and Governance 12 BUSM4633 RMIT Vietnam Hanoi Campus Organisations 12 BUSM4624 RMIT Vietnam Hanoi Campus Leadership 12 BUSM4195 RMIT Vietnam Hanoi Campus
AND
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Minor: Management & Change
Complete 48 credit points from the following:
Course Title Credit Points Course Code Campus Work in Global Society 12 BUSM4649 RMIT Vietnam Hanoi Campus Organisations 12 BUSM4624 RMIT Vietnam Hanoi Campus Managing Change 12 BUSM4183 RMIT Vietnam Hanoi Campus Leadership 12 BUSM4195 RMIT Vietnam Hanoi Campus
AND
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Minor: Tourism & Hospitality
Complete the following 48 credit points:
Course Title Credit Points Course Code Campus Tourism Planning and Resource Management 12 BUSM4640 RMIT Vietnam Hanoi Campus Eco-tourism & Sustainable Hospitality Management 12 BUSM4642 RMIT Vietnam Hanoi Campus Room Division Management 12 BUSM4643 RMIT Vietnam Hanoi Campus International Food and Beverage Management 12 FOHO1025 RMIT Vietnam Hanoi Campus
AND
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University Electives
University Electives
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Program transition plan

Changes from Trimester 3, 2026:

Minor: Global Business

• The course BAFI3230 Financial Markets and Institutions has been removed.
• The course BUSM4719 Cross Cultural Management has been added.

Transition plan:

• If you have completed BAFI3230 Financial Markets and Institutions prior to Trimester 3 2026, this course will appear on your transcript as part of the Global Business Minor completion, and you will not need to complete BUSM4719 Cross Cultural Management.

Changes from Trimester 1, 2026:

Minor: Blockchain Enabled Business

The minor has undergone a title change from Blockchain Enabled Business to Digital Economy.

Transition plan:

• If you complete this program plan before the end of Trimester 3 2025, the affected minor will be recognised as Blockchain Enabled Business. If you complete this program plan from Trimester 1 2026 or later, the affected major will be recognised as Digital Economy.

The following course has been removed:

• ISYS3451 Blockchain for Business

The following course has been added:

• ECON1625 Economic Foundations of the Digital World

Transition plan:

• If you have completed ISYS3451 Blockchain for Business prior to Trimester 1 2026, it will be recognised as part of the major.

Changes from Trimester 1, 2025:

Please note that the following courses have been removed from the Human Resource Management minor:

• BUSM4770 Employment Relations

• BUSM4776 Negotiation and Conflict Resolution

and have been replaced with:

• BUSM4778 Human Resource Development

• BUSM4631 International Human Resource Management

If you have completed BUSM4770 Employment Relations, you do not need to complete BUSM4778 Human Resource Development.

If you have completed BUSM4776 Negotiation and Conflict Resolution, you do not need to complete BUSM4631 International Human Resource Management.

Changes from Trimester 2 2024:

Please note that the International Business Minor has been removed and replaced with the Global Business Minor.

The below courses that were part of the International Business Minor will also appear in the Global Business Minor, and will remain the same:

BUSM4626 Global Business
BAFI3230 Financial Markets and Institutions
BUSM4718 Global Corporate Responsibility

The 4th course ECON1329 Business in the Globalised Economy will be replaced with OMGT2322 Global Trade Operations under this new minor.

If you have already completed ECON1329 Business in the Globalised Economy, you do not need to complete OMGT2322 Global Trade Operations and will complete under the old International Business Minor title.

If you have not already completed ECON1329 Business in the Globalised Economy, you will need to complete OMGT2322 Global Trade Operations and complete under the new Global Business Minor title.

FINAL COURSE OFFERING Trimester 1 2024 & REPLACEMENT COURSES from Trimester 2 2024

• BUSM4293 Introduction to Management to be replaced with BUSM2575 Business in Society. If you have completed BUSM4293 Introduction to Management you do not need to complete BUSM2575 Business in Society as this is a replacement course only.
• ECON1193 Business Statistics to be replaced with BUSM2570 Business Decision Making. If you have completed ECON1193 Business Statistics you do not need to complete BUSM2570 Business Decision Making as this is a replacement course only.
• ISYS2109 Business Information Systems to be replaced with BUSM2580 Integrated Perspectives on Business Problems. If you have completed ISYS2109 Business Information Systems you do not need to complete BUSM2580 Integrated Perspectives on Business Problems as this is a replacement course only.

Changes from Trimester 3 2023:

If you commenced the program before Trimester 3 2023, please refer to the following transition rules:

BUSM2471 Flagship Internship 2 (Business) has been replaced with MKTG1508 Contemporary Issues in Digital Marketing

1. If you have completed BUSM2471 Flagship Internship 2 (Business) you do not need to complete MKTG1508 Contemporary Issues in Digital Marketing

2. If you haven’t completed BUSM2471 Flagship Internship 2 (Business) you will need to complete MKTG1508 Contemporary Issues in Digital Marketing

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