BP354 - Bachelor of Professional Communication

Plan: BP354VH - Bachelor of Professional Communication
Campus: RMIT Vietnam Hanoi Campus

Program delivery and structure

Approach to learning and assessment
Work integrated learning
Program structure

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Approach to learning and assessment

The teaching approach in this program is designed to foster your development as an independent learner so that you will be able to extend your capabilities once you graduate. Courses are primarily undertaken on campus, and are delivered via lectorial, seminar, tutorial, workshop, practical session, site visit, the provision of online materials and activities or work placement. You will be expected to complete all prescribed out-of-class learning activities in preparation for scheduled face-to-face and online classes and encouraged to extend your learning through additional recommended readings and online activities. 

Courses in the program use a combination of face-to-face, online, and self-directed learning. Course materials such as learning activities, learning resources and assessment details are provided through RMIT's Learning Management System; Canvas.  

If you choose the Digital Communication and/or the Public Relations major, you will undertake an industry internship. This will provide you with an environment to demonstrate critical thinking and problem-solving skills as well as your communication skills and knowledge in applied and experiential settings. Completing the practical side of the internship as well as the academic assessment will require you to draw on and apply knowledge, and skills developed through your RMIT program. 

Throughout this program you will undertake a range of embedded Career Development Learning and assessment activities aimed at enhancing your knowledge, capabilities and career awareness to prepare for and manage your career throughout your life. 
 
Assessment 
Assessment is designed to give you the opportunity to demonstrate your capabilities. Various forms of assessment are used throughout the program, including assessment where you will perform real-world tasks and demonstrate knowledge, skills and attitudes that you need to apply to problems and situations in contemporary work and life. 

The assessment you undertake are appropriate to the objectives and student learning outcomes for each course. Assessment may include quizzes, essays/reports, class presentations, individual and group projects, addressing client briefs, research projects, practical assignments, and reflective journals. RMIT’s policy on assessment and assessment flexibility can be found here: https://policies.rmit.edu.au/document/view.php?id=7 

Inherent requirements  
The following information outlines the tasks you may be required to undertake during professional placement and on-campus learning activities. The non-academic abilities listed are provided for information only and are not entry requirements. If there are any activities outlined which may be difficult for you to undertake, there are a range of adjustments available which may support you to demonstrate these abilities. Please contact the Equitable Learning Service to discuss any adjustments you may require.  

Some fundamental tasks for this program include:  

• Social communication – Communicating respectfully, recognizing, interpreting and responding appropriately to the communication cues of others on campus and placement.     
• Reading and comprehension - understanding and comprehending a range of written material and instructions both on campus and on placement.  
• Writing - including assessment tasks and written communication content appropriate to both on-campus and professional experience placement settings  
• Concentration, memory and problem-solving skills - required to fulfil the required range of academic and placement tasks.  

Please read the full list of the Bachelor of Professional Communication inherent requirements.  

Why do you need to know?  
By understanding the types of activities you'll participate in, and the non-academic abilities you may need in this program, you can:  

understand more about the program  
determine if you may need support during your studies  
make an informed decision about whether the program is suitable for you  

If you have a disability, long-term illness and/or mental health condition or are the primary carer of individuals with a disability it is possible to have adjustments arranged and negotiated to vary aspects of the learning or assessment methods. You can contact the program coordinator or the Equitable Learning Service (RMIT Vietnam) if you would like to find out more. 

If you have already developed areas of skill and knowledge included in this program (for example, through prior studies or work experience) you can apply for credit once you have enrolled in this program. There is information on the RMIT University website about how to apply for Recognition of Prior Learning (RPL) http://www.rmit.edu.au/students/enrolment/credit/he. 

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Work integrated learning

RMIT is committed to providing students with an education that strongly links formal learning with workplace experience. As a student enrolled in an RMIT program you will: 

undertake and be assessed on a structured activity that allows you to learn, apply and demonstrate your professional or vocational practice 
interact with industry and community when undertaking this activity 
complete an activity in a work context or situation that may include teamwork with other students from different disciplines. 
underpin your learning with feedback from interactions and contexts distinctive to workplace experiences 

The Bachelor of Professional Communication has strong relationships across a range of industry related disciplines and community partners. Throughout the program, you will engage with industry stakeholders in a variety of ways, work with industry partners and explore different discipline contexts. 

In this program, you will be doing specific courses that focus on work integrated learning (WIL). You will be assessed on professional work in a workplace setting and receive feedback from those involved in your industry. Any or all of these aspects of a WIL experience may be in a simulated workplace learning environment. 

Work integrated learning has been incorporated into the following courses which are a core in each applicable major: 

Advertising major: COMM2950 Advertising Professional Practice and COMM2952 Advertising Capstone Project  

Digital Communications major: COMM2966 Digital Communication Professional Practice and COMM2968 Digital Communication Capstone Project 

Public Relations major: COMM2972 Public Relations professional practice and COMM2980 Public Relations Capstone Project  

This program also includes a range of embedded Career Development Learning and assessment activities aimed at enhancing your knowledge, capabilities and career awareness to prepare for and manage your career throughout your life.

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Program Structure

To graduate you must complete the following: Note: All courses listed may not be available each semester
You must complete a total of 288 credit points. (Twenty-four 12 credit point courses) as follows: Year 1: Four (4) Foundation courses (48 Credit points) and 48 Credit points from your chosen combination; and Year 2: Eight (8) Courses (96 Credit points) from your chosen combination; and Year 3: Eight (8) Courses (96 Credit points) from your chosen combination To graduate in the program in Vietnam students must complete one (1) internship course. List of Combinations Combination 1: Complete One (1) Major (96 Credit Points) and Three (3) Minors (48 credit points each = total 144 credit points). Combination 2: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and One (1) Minor (48 Credit Points);Students can only complete an internship from one (1) of their chosen majors. Combination 3: Complete One (1) Major (96 Credit Points), Two (2) Minors (48 credit points each = total 96 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives. Combination 4: Complete Two (2) Majors (96 Credit Points each = total 192 credit points) and Four (4) Courses (48 Credit Points) of Program Option courses or University Electives. Students can only complete an internship course from one (1) of their chosen majors. Students may not take an additional internship as part of program options/ electives. ‘Program options’ include courses in the Program Options list and all courses listed within each minor. ‘University Electives’ can be found on the RMIT University Electives webpage. Details of majors, minors, and program options can be found at the end of the program structure. NOTE: Combination 1 is only possible for single majors in Digital Communication OR Public Relations. Students undertaking a single major in Advertising must choose Combination 3 and complete the course ‘Media and Communication Internship’ from the Program Options List NOTE: If you use a course toward the completion of a major or minor, you cannot use that same course again to count toward another major or minor NOTE: Not all major and minor fields of study can be undertaken together. Please follow enrolment plans provided to via Enrolment Online for your chosen major.
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Year One of Program
Complete the following Four (4) Courses:
Course Title Credit Points Course Code Campus Introduction to Advertising 12 MKTG1406 RMIT Vietnam Hanoi Campus Introduction to Digital Communication 12 COMM2940 RMIT Vietnam Hanoi Campus Introduction to Public Relations 12 COMM2942 RMIT Vietnam Hanoi Campus Locating knowledges 12 COMM2990 RMIT Vietnam Hanoi Campus
AND
Complete Forty-Eight (48) credit points from your selected combination.
AND
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Year Two of Program
Complete Ninety-Six (96) credit points from your selected combination.
AND
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Year Three of Program
Complete Ninety-Six (96) credit points from your selected combination.
AND
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Major: Advertising
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Message and Media Strategy 12 COMM2944 RMIT Vietnam Hanoi Campus Creativity for Advertising 12 GRAP3032 RMIT Vietnam Hanoi Campus
AND
Select and Complete Four (4) of the following Courses:
Course Title Credit Points Course Code Campus Art Direction for Advertising 12 GRAP3034 RMIT Vietnam Hanoi Campus Storytelling for Advertising 12 GRAP3036 RMIT Vietnam Hanoi Campus Creative Advertising Futures 12 COMM2946 RMIT Vietnam Hanoi Campus People and Persuasion 12 COMM2948 RMIT Vietnam Hanoi Campus Client Management 12 COMM2767 RMIT Vietnam Hanoi Campus Persuasive Communication 12 COMM2991 RMIT Vietnam Hanoi Campus
AND
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Advertising Professional Practice 12 COMM2950 RMIT Vietnam Hanoi Campus Advertising Capstone Project 12 COMM2952 RMIT Vietnam Hanoi Campus
AND
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Major: Digital Communication
Select and Complete Six (6) of the following Courses:
Course Title Credit Points Course Code Campus Precision Writing for Digital Engagement 12 COMM2954 RMIT Vietnam Hanoi Campus Social Media Communication 12 COMM2956 RMIT Vietnam Hanoi Campus Managing Digital Challenges 12 COMM2958 RMIT Vietnam Hanoi Campus Digital Audiences and Analytics 12 COMM2960 RMIT Vietnam Hanoi Campus Content Creation for Digital Engagement 12 COMM2962 RMIT Vietnam Hanoi Campus Communication Platforms and Industries 12 COMM2964 RMIT Vietnam Hanoi Campus Client Management 12 COMM2767 RMIT Vietnam Hanoi Campus Persuasive Communication 12 COMM2991 RMIT Vietnam Hanoi Campus
AND
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Digital Communication Professional Practice 12 COMM2966 RMIT Vietnam Hanoi Campus Digital Communication Capstone Project 12 COMM2968 RMIT Vietnam Hanoi Campus
AND
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Major: Public Relations
Select and Complete Six (6) of the following Courses
Course Title Credit Points Course Code Campus Advocacy and Voice in Public Relations 12 COMM2970 RMIT Vietnam Hanoi Campus Public Relations Strategy and Planning 12 COMM2976 RMIT Vietnam Hanoi Campus Contemporary Media Relations 12 COMM2974 RMIT Vietnam Hanoi Campus Organisational Communication 12 COMM2978 RMIT Vietnam Hanoi Campus Issues, Risk and Crisis Communication 12 COMM2776 RMIT Vietnam Hanoi Campus Applied Public Relations Research 12 MKTG1517 RMIT Vietnam Hanoi Campus Client Management 12 COMM2767 RMIT Vietnam Hanoi Campus Persuasive Communication 12 COMM2991 RMIT Vietnam Hanoi Campus
AND
Complete the following Two (2) Courses:
Course Title Credit Points Course Code Campus Public Relations Professional Practice 12 COMM2972 RMIT Vietnam Hanoi Campus Public Relations Capstone Project 12 COMM2980 RMIT Vietnam Hanoi Campus
AND
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Minor: Advertising
"Introduction to Advertising" is a compulsory course with the Bachelor of Professional Communication. If you choose to complete the Adversiting minor, you must select an additional course from the Advertising minor to make up the 48 credit points.
Select and Complete Four (4) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Advertising 12 MKTG1406 RMIT Vietnam Hanoi Campus Message and Media Strategy 12 COMM2944 RMIT Vietnam Hanoi Campus Creativity for Advertising 12 GRAP3032 RMIT Vietnam Hanoi Campus Storytelling for Advertising 12 GRAP3036 RMIT Vietnam Hanoi Campus Art Direction for Advertising 12 GRAP3034 RMIT Vietnam Hanoi Campus People and Persuasion 12 COMM2948 RMIT Vietnam Hanoi Campus
AND
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Minor: Asian Communication & Culture
Select and Complete Four (4) of the following courses:
Course Title Credit Points Course Code Campus Contemporary Asian Modernities 12 COMM2896 RMIT Vietnam Hanoi Campus Asian Media and Communication 12 COMM2893 RMIT Vietnam Hanoi Campus Asian Mobilities: Practices, Experiences and Impacts 12 COMM2901 RMIT Vietnam Hanoi Campus Exploring Asian Popular Culture 12 COMM2770 RMIT Vietnam Hanoi Campus Sustainability and Creativity 12 HUSO2437 RMIT Vietnam Hanoi Campus
AND
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Minor: Cinema Studies
Select and Complete Four (4) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Cinema Studies 12 COMM2992 RMIT Vietnam Hanoi Campus Film Criticism: From Early Cinema to the Digital Age 12 COMM2982 RMIT Vietnam Hanoi Campus Cinema and Nation 12 COMM2898 RMIT Vietnam Hanoi Campus Beyond the Frame: Technologies, Industries and Audiences 12 COMM2984 RMIT Vietnam Hanoi Campus Uses of Film Theory 12 COMM2986 RMIT Vietnam Hanoi Campus
AND
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Minor: Digital Communication
"Introduction to Digital Communication" is a compulsory course within the Bachelor of Professional Communication. If you choose to complete the Digital Communication minor, you must select an additional course from the Digital Communication minor to make up the 48 credit points.
Select and Complete Four (4) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Digital Communication 12 COMM2940 RMIT Vietnam Hanoi Campus Precision Writing for Digital Engagement 12 COMM2954 RMIT Vietnam Hanoi Campus Social Media Communication 12 COMM2956 RMIT Vietnam Hanoi Campus Digital Audiences and Analytics 12 COMM2960 RMIT Vietnam Hanoi Campus Communication Platforms and Industries 12 COMM2964 RMIT Vietnam Hanoi Campus Managing Digital Challenges 12 COMM2958 RMIT Vietnam Hanoi Campus
AND
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Minor: Public Relations
Introduction to Public Relations is a compulsory course within the Bachelor of Professional Communication. If you choose to complete the Public Relations minor, you must select an additional course from the Public Relations minor to make up the 48 credit points
Select and Complete Four (4) of the following Courses:
Course Title Credit Points Course Code Campus Introduction to Public Relations 12 COMM2942 RMIT Vietnam Hanoi Campus Advocacy and Voice in Public Relations 12 COMM2970 RMIT Vietnam Hanoi Campus Public Relations Strategy and Planning 12 COMM2976 RMIT Vietnam Hanoi Campus Contemporary Media Relations 12 COMM2974 RMIT Vietnam Hanoi Campus Organisational Communication 12 COMM2978 RMIT Vietnam Hanoi Campus Issues, Risk and Crisis Communication 12 COMM2776 RMIT Vietnam Hanoi Campus
AND
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Program Option List
Program Option Courses
Course Title Credit Points Course Code Campus Communication Horizons: Study Tour 12 COMM2988 RMIT Vietnam Hanoi Campus Wicked problems: innovative solutions 12 SOCU2318 RMIT Vietnam Hanoi Campus Media and Communication Internship 12 COMM2774 RMIT Vietnam Hanoi Campus Creative Competitions 12 OART1114 RMIT Vietnam Hanoi Campus
AND
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University Electives
University Electives
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