Course Title: Develop a basic website for customer engagement

Part B: Course Detail

Teaching Period: Term2 2025

Course Code: MKTG6112C

Course Title: Develop a basic website for customer engagement

School: 525T Business & Enterprise

Campus: City Campus

Program: C4411 - Certificate IV in Tertiary Preparation

Course Contact: Theresa Lyford

Course Contact Phone: +61 3 9925 5444

Course Contact Email: Theresa.Lyford@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Maurice Tornello

maurice.tornello@rmit.edu.au

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit describes the performance outcomes, skills and knowledge required to plan and build a basic website suited to organisation purposes and customer requirements. It requires the ability to plan and develop both the structure and content for the site, and to test and evaluate the site before it goes live. It covers those skills needed by an organisation that chooses to develop its own site, using website building platforms, rather than using the services of information technology specialists. It applies to individuals who work independently or with limited guidance from others, including senior operational personnel, business unit managers and, particularly to small business owner operators. This unit applies to self-employed individuals, and owners and employees of any type of organisation including commercial, not-for-profit and government organisations.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXOSM005 Develop a basic website for customer engagement

Element:

1. Plan website structure.

Performance Criteria:

  • 1.1. Determine website purpose, structure and style to suit target customer audience requirements.
  • 1.2. Identify required functions, capabilities and security requirements which meet website purpose.
  • 1.3. Determine need for interactive forms and functions to capture customer information and maximise customer interaction.
  • 1.4. Plan layout and navigation flow for appearance, readability, links and ease of use.
  • 1.5. Document structure to facilitate efficient development.
  • 1.6. Research and select website building software applications and hosting services based on website requirements.
  • 1.7. Identify current and future website functionality, and compatibility of software applications to ensure add-ons can be achieved.

Element:

2. Develop website content.

Performance Criteria:

  • 2.1. Select and evaluate information to create relevant website content consistent with organisational policy for information that can be publicly shared
  • 2.2. Design interactive forms and user functionality to capture required information.
  • 2.3. Create and utilise a list of key words to promote and ensure search engine optimisation.
  • 2.4. Use language, style and tone suited to organisational brand, image and target audience.
  • 2.5. Select non-text content features to complement website text.
  • 2.6. Check content for accuracy, currency and relevance.

Element:

3. Create website pages.

Performance Criteria:

  • 3.1. Utilise functions and templates provided by website building software to create pages and effective navigation.
  • 3.2. Select page titles and key words that reflect purpose and can be easily understood by audience.
  • 3.3. Utilise key words throughout site to maximise traffic to website and targeted content.
  • 3.4. Incorporate non-text content features to enhance page presentation.
  • 3.5. Create interactive forms and functions to capture customer information and maximise interaction.
  • 3.6. Develop linked webpages and ensure links are clearly named and unambiguous.
  • 3.7. Use consistent design features across all pages for ease of readability and navigation.
  • 3.8. Upload files to web hosting service according to technical requirements.

Element:

4. Test and critically evaluate website before site goes live.

Performance Criteria:

  • 4.1. Test all website functions and navigation to confirm operational status and ease of use.
  • 4.2. Test useability of interactive forms and functions.
  • 4.3. Check accuracy of content and evaluate design for appeal and match to organisation image.
  • 4.4. Run test searches to ensure key words are driving traffic to the site and targeted content.
  • 4.5. Adjust content, design, key words and navigation flow to ensure website is fit for purpose and meets organisation image requirements.

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and discussion activities.

The activities will be delivered through various technology platforms and may include your contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative activities will include group discussions, group problem-solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

This course is a cluster of these two units:

  • SIRXOXM005 Develop a Basic Website for Customer Engagement and
  • BSBESB404 Market New Business Ventures.

Week

Topics

Assessment

1

22 July

Introduction to the Course and Assessment Tasks

Overview of a Marketing Strategy

Content Management Systems

Search Engine Optimisation

2

29 July

Brand Guides and Style Guides

WordPress Themes

Development of a Marketing Strategy

3

5 August

Develop a Folder Structure Develop a Sitemap

Web Browsers, Search Engines and Web Crawlers

Establish and Evaluate a Marketing Strategy

4

12 August

Principles of Effective Web Design

How to Drive Navigation to Featured Content

5

19 August

Digital Marketing Strategy

Domain Names and URLs

WordPress.com - Create a Web Page

6

26 August

Establish the Marketing Mix

Uploading and Downloading

Creating Content

Copywriting

Assessment Task 1 (BSBESB404) Written Questions

DUE 26 August @ 11:59pm

MID-SEMESTER BREAK

1-7 SEP, 2025

No classes this week

7

9 September

Assessment Task 2 Briefing

Implement Marketing Strategy

Prepare Requirements Report

8

16 September

Evaluate Marketing Performance

Clarify Client for Website

Work on Assessment Task 2

9

23 September

Web Standards

Web Content Accessibility Guidelines

Usability Requirements

Assessment Task 1 (SIRXOSM005)

Prepare Digital Content for a website

DUE 23 September @ 11:59pm

10

30 September

Work on Assessment Task

11

7 October

SEO: Research

Keyword Ranking

Content Development in WordPress

AT2 (BSBESB404) Marketing Strategy (AT2A, B, C & D)

DUE 7 October @ 11:59pm

12

14 October

Content Development in WordPress

13

21 October

Content Refinement in WordPress

AT3A (BSBESB404) Develop Project Presentation

DUE 21 October @ 11:59pm

14

28 October

Testing the Website

AT3B (BSBESB404) Project Presentation and Role Play

DUE 28 October @ 11:59pm

15

4 November

Melbourne Cup - No Class

9 November

Extra time given for this Assignment due to the Public Holiday

Assessment Task 2 (SIRXOSM005) Develop a client Website

DUE 9 November @ 11:59pm

16

Resubmissions only - No Class

17

Resubmissions only - No Class


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral/written presentations and through the application of learned skills and insights. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

There are 4 Assessment Tasks for this course.

You are required to complete and submit all 4 Assessments.

Links to your Assessment is available through your Canvas Course Shell.


Assessment Matrix

All the assessment matrices can be found on your canvas course shell.

Other Information

Submission Requirements

  • Ensure that you submit assessments on or before the due date.
  • Always retain backup copies of your assessment tasks.
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include a footer with your name, student number, the title of the assessment, unit code and title and page numbers.

Resubmissions (VET Programs)

If you are found to be unsuccessful (Not satisfactory/Unsatisfactory) in a Course Assessment Task you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.

If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

Penalties for Late Submission

Late submissions of assignments without special consideration or extension will automatically be considered a re-submission (see above).

Extensions, Special Consideration and Adjustment to Assessments

Extensions:

Extensions are available for unforeseen circumstances of a short-term nature.

An application form must be submitted to the school at least one working day before the due date of the assessment, the link for Assessment Extensions is in your Canvas Course shell

Extensions can be approved for a maximum of one week (seven calendar days) past the due date for an assessment. (Where students need an extension exceeding one week they must instead apply for special consideration.)

Special consideration:

Special consideration is available for unexpected circumstances outside students’ control. These include but are not limited to: unexpected short-term ill health, and unavoidable family, work, cultural or religious commitments.

An application for special consideration is made in advance of an assessment wherever possible but will normally be accepted within five working days after the assessment date.

For more information, see the Special Consideration page of the RMIT website.

Adjustments to Assessment:

RMIT provides several adjustments to assessment for students experiencing ongoing or long-term circumstances. Find the right one for your circumstances here.

Changes to the Assessment Scheme

Where a change to assessment approved by the Dean/head of school changes an assessment due date, students will be given at least five working days’ notice of the new due date.

Feedback

You can expect to receive marks and feedback on in-course assessment work in time to improve your performance in related assessment tasks later in the course.

Academic Integrity and Misconduct

Students demonstrate academic integrity in their assessment practices by:

  • engaging with assessment activities in an honest way;
  • providing accountability for the authorship and originality of work submitted;
  • acknowledging the work of others and the re-use of original work.

Academic misconduct is addressed in accordance with the Student conduct policy

For further information see the Academic Integrity website.

Review and Appeal

A student may request a review of an assessment result or appeal a final course grade in accordance with the Conduct of assessment and appeals section of the Assessment Processes.

Grade Criteria

You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

The following grades are available for this course.

Vocational education grades:

CA - Competency Achieved

NYC - Not Yet Competent

Course Overview: Access Course Overview