Course Title: Implement and monitor advertising production
Part B: Course Detail
Teaching Period: Term2 2025
Course Code: MKTG6110C
Course Title: Implement and monitor advertising production
School: 525T Business & Enterprise
Campus: City Campus
Program: C4413 - Certificate IV in Marketing and Communication
Course Contact: Nick Reynolds
Course Contact Phone: +61 3 9925 0791
Course Contact Email: nick.reynolds@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ozlem Agca
ozlem.agca@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG438 Implement and monitor advertising production |
Element: |
1. Prepare to implement advertising production |
Performance Criteria: |
1.1 Confirm advertising and media requirements according to creative brief, organisational and legislative requirements 1.2 Develop media schedule 1.3 Analyse and select suppliers for production process 1.4 Seek approval from relevant stakeholders |
Element: |
2. Implement advertising production |
Performance Criteria: |
2.1 Book advertising space and time 2.2 Negotiate pricing with supplier 2.3 Lodge advertisement 2.4 Report status of initial implementation to relevant stakeholders |
Element: |
3. Monitor advertising production |
Performance Criteria: |
3.1 Establish and confirm post-production activities with required stakeholders 3.2 Identify and rectify issues with advertising production within scope of own responsibility 3.3 Develop monitoring report 3.4 Establish procedures for ongoing monitoring |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
Details of Learning Activities
This unit describes the skills and knowledge required to implement and monitor advertising production, including establishing the initial media requirements, booking advertising production and developing a monitoring report.
The unit applies to individuals in an entry-level position who are not expected to supervise the work of others but are required to have a broad knowledge of advertising media. These individuals may be responsible for media planning, media buying or advertising within an advertising team.
This course is largely face-to-fate with workshop activities that need to be completed during class time. In some cases you will see some of the activities prior to the commencement of classes but in most cases you will need to attend to complete the required work for assessment purposes. Please review Canvas on going so that you can see specific current semester delivery details about the course.
Teaching Schedule
Week |
Topic |
Assessments |
Week 1 |
Course introduction: Overview of what is to come Introduction to marketing and media Important topics to understand |
|
Week 2 |
Understanding the role of marketing |
|
Week 3 |
Ethics & Legislation affecting Marketing /Advertising Industry codes of practice & standards |
|
Week 4 |
Marketing activities Allocating resources budgets and timing What does an advertising agency do? |
Upload learning activity |
Week 5 |
Introduction to the media –advertising media options |
|
Week 6 |
Reviewing past marketing activities |
|
Week 7 |
Introduction to the media –advertising media options |
AT 1 Part A due |
Week 8 |
Assessment 1 Part B Review marketing activities Assessment 1 Part C Done in class |
AT 1 Part B due |
Week 9 |
Media schedules and how to use Assessment 1 Part C upload |
AT 1 Part C due |
Week 10 |
Marketing & Creative strategy and brief |
|
Week 11 |
Negotiation overview Media cost benefits Lodging advertising material ( ads) |
|
Week 12 |
Finalising the implementation plan |
|
Week 13 |
Monitoring the activity |
AT 2 Part A due |
Week 14 |
Assessment 2 Part B Negotiation observation and upload in class |
AT 2 Part B due |
Week 15 |
Finalise the Monitoring report |
AT 2 Part C due |
Week 16 |
Meetings, catch up’s, discussions, re submissions Ass only if required |
|
Week 17 |
Resubmissions if required | |
Week 18 |
Grade finalisation |
Learning Resources
Prescribed Texts
References
Other Resources
All resources are available on Canvas.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:
- implement and monitor the production of at least two advertisements.
In the course of the above, the candidate must:
- confirm media and selected means to advertise according to the creative brief
- apply organisational policies and procedures relevant to advertising production
- use appropriate industry technology
- organise timing and distribution of advertisements and negotiate costs with media sellers.
Knowledge Evidence
The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:
- industry products and services including media types and media vehicles
- legal and ethical requirements for the advertising industry
- principles of advertising and marketing mix
- organisational policies and procedures for costing and scheduling advertisements.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
There is a total of two (2) assessment tasks for this course. This is task one (1) of two (2) that students need to complete satisfactorily in order to be deemed competent for this unit.
Assessment Task 1 focuses on students’ ability to review a project marketing plan/brief and prepare an action plan based on that plan, by applying their knowledge and understanding of marketing concepts gained throughout the course and to demonstrate their ability to analyse and evaluate a scenario and consider various courses of action – ultimately making a sound recommended course of action in response to the brief.
Assessment Task 1consists of three (3) parts as follows:
Part A: Prepare action plan for marketing activities
Part B: Review of marketing activities
Part C: Feedback and approval
Assessment Task 2 is the second of two (2) assessment tasks students need to complete satisfactorily, to be deemed competent for this unit.
For this assessment students will be provided with an advertising creative brief and media brief for use in producing advertising for a defined target audience. Students will produce a media schedule and negotiate the cost of and purchase of advertising media space and/or time. This will include a plan to monitor the advertising after placement.
Assessment Task 2 focuses on students’ ability to evaluate the requirements of a project brief and the ability to work through this to the implementation of the production of at least two advertisements based on that brief. This will include determining the media and media vehicle/s to be used and the type of production required to produce the advertisement/s. Timing, scheduling and negotiation of supplier costs form a part of this task.
Assessment Task 2consists of three (3) parts
Part A: Plan to produce advertisements
Part B: Negotiate with suppliers and book
Part C: Monitoring plan
Assessment Matrix
The assessment matrix that maps all the assessments is available on Canvas
Other Information
You are required to research information, seek feedback and ideas from the assessor and in class activities to help complete the assessment task
· You must attend for group assessment tasks in order to complete the tasks above
· Submit all documents listed in the instructions and marking criteria. The assessor will assess the documentation provided. They will contact you if any information is missing and you will have 24 hours to provide the missing documentation for assessment.
· All documents must meet the criteria to the standard described in the marking guide in Section B to be deemed satisfactory in this assessment.
· All written work is to be uploaded to Canvas by the due date.
· You will be assessed as competent in this task once all of the criteria are satisfied adequately. If you receive an NS- Not Satisfactory, then you have the opportunity to resubmit any assessment that is deemed unsatisfactory (one resubmit allowed per unit). Resubmitted by a date nominated by the assessor.
· Students can appeal the assessment decision according to the RMIT Assessment ProcessesLinks to an external site..
Extensions
Extension Application:
If you are prevented from submitting an assessment on time by circumstances outside of your control, you can apply for an extension (minimum of one business day before the assessment due date - i.e. if your assessment is due on Sunday, you must submit your request by Thursday of that week).
To apply, please complete and sign the extension formLinks to an external site., ensuring you provide supporting documentation as evidence and send directly to ryan.gunasekera@rmit.edu.au. You will be notified of the outcome within one business day.
Special Consideration:
Where an extension of greater than seven days is needed, you must apply for Special Consideration.
RMIT Electronic Submission of Work For Assessment
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the Assessment Declaration.
https://www.rmit.edu.au/students/my-course/assessment-results/assessmentLinks to an external site.
Course Overview: Access Course Overview