Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2025

Course Code: GRAP5406C

Course Title: Interpret and respond to a design brief

School: 515T Creative Industries

Campus: Brunswick Campus

Program: C5409 - Diploma of Graphic Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email: ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Fozia Akalo

fozia.akalo@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course describes the skills and knowledge required to interpret and creatively respond to a design brief through the production of work. Individuals are required to integrate the creative, communication and planning processes that support effective response to a design brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUADES412 Interpret and respond to a design brief

Element:

1 Interpret design brief

Performance Criteria:

1.1 Analyse the specifications of design brief

1.2 Establish client for the proposed product/service

1.3 Identify and clarify specifications, parameters or constraints of design brief in consultation with required personnel

1.4 Source and evaluate information pertinent to design brief

Element:

2 Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation

2.2 Develop initial design concept consistent with design brief parameters

2.3 Evaluate and explore options for refining concept that meets design brief parameters

2.4 Refine options and select approach which best meets design brief requirements

Element:

3 Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with client

3.2 Present concepts for work at required stages during design process

3.3 Present and explore different options and creative ideas with client when required

3.4 Reach agreement on concept for work which complies with design brief

Element:

4 Plan production of work

Performance Criteria:

4.1 Assess specific design production risks

4.2 Identify all components required to produce a prototype

4.3 Assess technical requirements for production against specified guidelines

4.4 Identify and consult with support services required for production

4.5 Produce a prototype and evaluate against design brief requirements

4.6 Analyse prototype and determine any further adjustments to production requirements

4.7 Finalise production specifications supported by required documentation

Element:

5 Complete production of work

Performance Criteria:

5.1 Collect and organise required components for the work

5.2 Produce or monitor the production of work and confirm all parameters of design brief are met

5.3 Document work progress in format required for the nature of the design and requirements of design brief

5.4 Seek client approval for work as required


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

Learning activities will take place either online, or in a studio and computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • demonstrations and presentations by teacher
  • peer teaching and class presentations
  • group discussion
  • review and revision
  • peer learning
  • teacher directed group activities/projects
  • ‘workshopping’ of student projects including peer/lecturer feedback

Out of class activities will include:

  • independent project based work
  • online tutorials and activities
  • independent research
  • studio practice
  • review and revision


Teaching Schedule

This course is clustered with VART6408C/CUADIG304 - Create visual design components. While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

WeekDateTopicAssessment / Learning activities
Week 1 15/07 Introduction to course and AT1 - Design Brief 1
Parts A+B - Brief requirements and project schedule generation
Client Design briefing and Q&A - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation.
Week 2 22/07 Parts A+B - Brand mark - general design and targeted research Design research and initial idea/concept generation
Discuss current and emerging design trends, and undertake industry sector market research.
Week 3 29/07 Parts A+B - Develop and present visual ideas/concepts for brand mark Explore and experiment with different design processes, techniques and approaches
Evaluate, discuss and review ideas in relation to the brief's requirements
Week 4 05/08 Completion and submission of Parts A+B by Friday, August 8 05/08 In-session presentation of final brand mark idea/s to client or relevant personnel/stakeholders, including feedback.
Week 5 12/08 Part C - Plan and prepare for Brand Style Guide production Technical, industry and legal production requirements and processes
Week 6 19/08 Part D - Refine and produce design work for Brand Style Guide Develop final design components, whilst trialling different versions
Produce final brand mark and brand assets and collate into Style Guide
Week 7 26/08 Part D - Refine and produce design work for Brand Style Guide
Submit Parts C+D by Friday, August 29.		 Produce final brand mark and brand assets and collate into
style guide.
Written design rationale and analysis of process referencing
the brief's requirements and specifications.
Week 8 09/09

Part E - Review process and evaluate all design work

Final submissions for AT1 - Part E and Brand Style Guide document.

 Reflect on the design work and solutions generated for this brief
Make adjustments and resubmit modified final design work.
Introduction to AT2 - Design Brief 2
Week 9 16/09 AT2: Client Briefing and Presentation
Parts A+B - Brief requirements and project schedule generation

Design briefing - Clarify and establish the brief's requirements, including the project's timeline, plan and process documentation.

Q&A session - Students to record client's responses
Week 10 23/09 Parts A+B - Illustration/image collage - design and targeted research
 Design research and initial idea/concept generation

Discuss current and emerging design trends, and undertake industry sector market research.
Week 11 30/09 Parts A+B - Develop and present visual ideas
for collage design.

 Explore and experiment with different design processes, techniques and approaches

Evaluate, discuss and review ideas in relation to the brief's requirements
Week 12 07/10 Completion and submission of Parts A+B
by Friday October 10.

 In-session presentation of final collage designs to client or relevant personnel/stakeholders, including feedback.
Week 13 14/10 Part C - Plan and prepare for production

Part D - Refine and produce design work

Technical, industry and legal production requirements and processes

Develop and refine collage design and trial different compositions /layouts for the Look book cover
Week 14 21/10

Part D - Refine and produce design work

Submission of Parts C+D by Friday October 24.

 Produce final design work to meet technical & formatting specifications for Lookbook cover
Written design rationale and analysis of process referencing the brief's requirements
Week 15 28/10

Part E - Seek feedback on final designs and complete

AT2: Final Submission of Part E
and Look book Cover by Friday, October 31.

Use peer feedback to make amendments/ changes and produce modified Look book cover design
Week 16 04/11 (Public Holiday) Coursework review Resubmissions

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Learning Resources

Prescribed Texts


References

Modern Vintage illustration. Dawber, Martin

Street Art. Armstrong, Simon

Street to studio. Schacter, Rafael

The Art of Collage, Vol 2. Busch, Dennis H., editor


Other Resources

Prescribed Texts

There are no compulsory prescribed texts in this course. This course has recommended books listed under ‘References’

You are advised to look at the Learning Hub at myRMIT site for ongoing updated information. A range of learning resources and references are provided throughout the year.

You will require a personal storage device and tools as outlined in tool kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign

The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians/dsc


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the application of learned skills and insights to your written tasks. Full assessment briefs will be provided and can be found on CANVAS.


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

You should refer to the assessment brief which is available through Canvas for full assessment criteriaand due dates

Assessment Task 1:Design Brief 1 - Branding project and style guide production for a client. Due date: Progressive submissions of Parts A+B, C+D & E process document in Weeks 4,7 & 8.

Assessment Task 2:Design Brief 2 - Image/illustrative/graphic designs for a fashion lookbook. Due date: Progressive submissions of Parts A+B, C+D & E process document in Weeks 12, 14 & 15/16.

On completion of the course you will be assessed for competency.

Competency-based assessment is as follows:

CA Competency Achieved

NYC Not Yet Competent

SEC Student Engagement Ceased


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises. It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

Information about your studies
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

https://www.rmit.edu.au/students

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e Submission process.

On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment.

Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Assessment
Information on assessment including Special consideration, Adjustments to assessment, (eg. applying for an extension of time):

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment

Credit Transfer and Recognition of Prior Learning
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

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