Course Title: Market new business ventures
Part B: Course Detail
Teaching Period: Term1 2025
Course Code: MKTG6134C
Course Title: Market new business ventures
School: 535T Social Care and Health
Campus: City Campus
Program: C5426 - Diploma of Remedial Massage
Course Contact: Toby Glennon
Course Contact Phone: +61 3 9925 0320
Course Contact Email: toby.glennon@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Tamrin Stuart
tamrin.stuart@rmit.edu.au
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
There are no pre-requisites for this unit
Course Description
This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.
The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBESB404 Market new business ventures |
Element: |
1. Develop marketing strategy for business venture |
Performance Criteria: |
1.1 Identify focus of marketing activities according to business plan objectives and products and/or services being provided 1.2 Establish marketing objectives in consultation with required people and according to business plan and workplace procedures 1.3 Identify customer base, target market and competitors according to identified marketing objectives 1.4 Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations |
Element: |
2. Establish marketing mix for the business venture |
Performance Criteria: |
2.1 Assess product mix, volumes and pricing opportunities according to marketing focus and business plan objectives 2.2 Research and evaluate costs and benefits of available distribution channels and customer service strategies 2.3 Select marketing and promotional activities to suit target market and according to marketing strategies 2.4 Analyse customer journey to evaluate marketing mix |
Element: |
3. Implement marketing strategy |
Performance Criteria: |
3.1 Plan marketing activities according to marketing objectives and strategy and budgetary requirements 3.2 Communicate roles and responsibilities to required people according to marketing plan and workplace procedures 3.3 Monitor implementation of marketing activities according to marketing plan 3.4 Assess use of digital devices, platforms and technologies for effectiveness in implementing marketing activities |
Element: |
4. Evaluate marketing performance |
Performance Criteria: |
4.1 Assess business performance according to business plan objectives 4.2 Develop a plan to address performance gaps 4.3 Analyse stakeholder response to all aspects of marketing mix to improve targeting and outcomes 4.4 Assess changes in customer requirements in both online and offline environments, where applicable, and identify opportunities for improvement |
Learning Outcomes
Please refer to the Elements of Competency above
Details of Learning Activities
- class exercises to review discussions/lectures
- practical demonstrations in class
- analysis/critique of relevant reading material
- group projects
- peer learning
- class presentations
- group discussion
- research
- independent project-based work
- group activities/projects
- ‘workshopping’ of student projects, including peer/lecturer feedback
- simulated workplace activities
- case studies
In this course, your knowledge and skills will be applied and assessed in a workplace context in the simulated clinical environment.
Teaching Schedule
| Week | Date | Topics | Assessment Tasks Due |
| 1 | 13th Feb |
Business Basics ABN, Goals & Objectives Resources & Structures Assessment Overview |
|
| 2 | 20th Feb |
Marketing Market Needs & Research |
|
| 3 | 27th Feb |
Legal & Compliance Human Resources, Legal & Ethics, |
|
| 4 | 6th Mar |
Business Operations Resources, Products & Services, Staff, Stakeholders & Pricing |
|
| 5 | 13th Mar |
Risk Management & Mitigation Non-Compliance, Non-Conformance, Contingencies, SWOT Analysis |
|
| 6 | 20th Mar |
Financial Forecasting & Funding |
Assessment 1/2 due - Business Plan Draft |
| 7 | 27th Mar |
Marketing Fundamentals Target Audience, Price, Competitors, SMART Objectives & Goals |
|
| 8 | 3rd Apr |
Business Strategy Connecting our marketing objectives and our business objectives Customer & Industry Expectation Cultural & Ethical Consideration |
Assessment 2/2 - Business Plan |
| 9 | 10th Apr | Individual Business Consultant Meeting simulation with Educator | *Assessment Task* |
| 10 | 17th Apr |
Marketing Mix Assess products, volume, price, marketing channels, customer service and customer journey |
Assessment 1/3 - Develop a marketing strategy |
| 24th Apr | Mid Semester Break | ||
| 11 | 1st May |
Marketing Stand Outs Branding, Identity, Points of difference |
|
| 12 | 8th May |
Digital Marketing The Online world and social media |
|
| 13 | 15th May |
Marketing Measurables Brand awareness, SEO, Market Position, Gannt charts |
Assessment 3/3 Knowledge Assessment |
| 14 | 22nd May | Innovation | |
| 15 | 29th May | Marketing Plan Implementation- Campus | |
| 16 | 5th June | Marketing Plan Implementation Review |
Assessment 2/3 Implement & Evaluate Marketing Strategy |
Learning Resources
Prescribed Texts
References
Other Resources
None
Overview of Assessment
Assessments may include any of the below :
- Case studies
- Quizzes
- Knowledge assessment
- Portfolio assessment
- Role play
- Clinical logbook
- Practical assessments
Assessment Tasks
Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.
To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
Every task must be completed satisfactorily for competence to be achieved. Unless otherwise advised you must submit all work via the RMIT issued assessment tool which is located in Canvas for you to populate.
Resubmissions are at the discretion of the teacher and/or coordinator. Please see below statement under Resubmission
You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates
Assessment Task 1: Develop a marketing strategy
Due date: Refer to Canvas for due date.
Assessment Task 2: Implement and evaluate marketing strategy
Due date: Refer to Canvas for due date.
Assessment Task 3: Knowledge Assessment
Due date: Refer to Canvas for due date.
Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
Resubmissions
You will be given two (2) attempts for each assessment to demonstrate the required skills. If a student does not submit an assessment on the first date provided however submits on the resubmission date this submission will be the only attempt allowed.
A supplementary assessment can only be offered after discussions between teacher and the Program Coordinator and is not automatic. Supplementary assessments are at the discretion of the Program Coordinator and Program Manager after a conversation is had by the teacher, Program Coordinator and Program Manager. A supplementary assessment will take into account class attendance( 80-100% requirement), interaction within class and communication with the class teacher.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.
Other Information
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises.
It is strongly advised and expected that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
If you attend late to a lab/clinic/practical teaching session you must wait to be allowed entrance to the lab/clinic as this can pose a WHS issue, especially if specialised equipment is being used and demonstrated. Teachers are permitted to not allow you to use equipment if formal training has been missed, if this happens you must request a meeting with the teacher and program coordinator to discuss moving forward.
If you miss an assessment or assessable practical class you need to apply for special consideration. The special consideration department will ask you to provide a medical certificate or give other evidence to support your request. Once Special consideration has been applied for the students will wait for the results and then contact their teacher on the outcome of the result
Information about your studies:
You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.
https://www.rmit.edu.au/students
Extensions of time for submission of assessable work:
If you are prevented from submitting an assessment on time by circumstances outside your control you may apply for an extension of up to seven (7) calendar days in writing (email) to your teacher and Program Coordinator one working day BEFORE the due date. Please provide evidence and /or valid reasonings why you were unable to complete the submission on time within this email. Extensions cannot be guaranteed if evidence or valid reasons are not given. Eligibility criteria for application and the form is available from the link: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for special consideration.
Special consideration:
If due to illness or other unforeseen circumstance, you are unable to attend on the due date of an assessment (e.g. test, examination, oral, etc.), you may submit an application for special consideration within 5 working days of the due date. If special consideration is granted, you will be given the opportunity to complete/repeat the assessment task at a later date. For advice on this application please visit www.rmit.edu.au/students/specialconsideration or speak to your Program Coordinator.
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview