Course Title: Market new business ventures

Part B: Course Detail

Teaching Period: Term2 2025

Course Code: MKTG6134C

Course Title: Market new business ventures

School: 535T Social Care and Health

Campus: City Campus

Program: C5426 - Diploma of Remedial Massage

Course Contact: Toby Glennon

Course Contact Phone: +61 3 9925 0320

Course Contact Email: toby.glennon@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Tamrin Stuart
tamrin.stuart@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

There are no pre-requisites for this unit

Course Description

This unit describes the skills and knowledge required to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. It involves analysing and interpreting market data.

The unit applies to those establishing a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBESB404 Market new business ventures

Element:

1. Develop marketing strategy for business venture

Performance Criteria:

1.1 Identify focus of marketing activities according to business plan objectives and products and/or services being provided

1.2 Establish marketing objectives in consultation with required people and according to business plan and workplace procedures

1.3 Identify customer base, target market and competitors according to identified marketing objectives

1.4 Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations

Element:

2. Establish marketing mix for the business venture

Performance Criteria:

2.1 Assess product mix, volumes and pricing opportunities according to marketing focus and business plan objectives

2.2 Research and evaluate costs and benefits of available distribution channels and customer service strategies

2.3 Select marketing and promotional activities to suit target market and according to marketing strategies

2.4 Analyse customer journey to evaluate marketing mix

Element:

3. Implement marketing strategy

Performance Criteria:

3.1 Plan marketing activities according to marketing objectives and strategy and budgetary requirements

3.2 Communicate roles and responsibilities to required people according to marketing plan and workplace procedures

3.3 Monitor implementation of marketing activities according to marketing plan

3.4 Assess use of digital devices, platforms and technologies for effectiveness in implementing marketing activities

Element:

4. Evaluate marketing performance

Performance Criteria:

4.1 Assess business performance according to business plan objectives

4.2 Develop a plan to address performance gaps

4.3 Analyse stakeholder response to all aspects of marketing mix to improve targeting and outcomes

4.4 Assess changes in customer requirements in both online and offline environments, where applicable, and identify opportunities for improvement

Learning Outcomes


Please refer to the Elements of Competency above


Details of Learning Activities

In this course we will use a variety of learning activities to assist with understanding the content:

- class exercises to review discussions/lectures

- practical demonstrations in class

- analysis/critique of relevant reading material

- group projects

- peer learning

- class presentations

- group discussion

- research

- independent project-based work

- group activities/projects

- ‘workshopping’ of student projects, including peer/lecturer feedback

- simulated workplace activities

- case studies

In this course, your knowledge and skills will be applied and assessed in a workplace context in the simulated clinical environment.


Teaching Schedule

Week Topics Assessment Tasks Due
1

Business Basics

ABN, Goals & Objectives Resources & Structures

Assessment Overview
2

Marketing

Market Needs & Research
3

Legal & Compliance

Human Resources, Legal & Ethics,
4

Business Operations

Resources, Products & Services, Staff, Stakeholders & Pricing
5

Risk Management & Mitigation

Non-Compliance, Non-Conformance, Contingencies, SWOT Analysis
6

Financial

Forecasting & Funding

 Assessment 1/2 due - Business Plan Draft
7

Marketing Fundamentals

Target Audience, Price, Competitors, SMART Objectives & Goals
8

Business Strategy

Connecting our marketing objectives and our business objectives

Customer & Industry Expectation

Cultural & Ethical Consideration

 Assessment 2/2 - Business Plan
9 Individual Business Consultant Meeting simulation with Educator *Assessment Task*
10

Marketing Mix

Assess products, volume, price, marketing channels, customer service and customer journey

 Assessment 1/3 - Develop a marketing strategy
Mid Semester Break
11

Marketing Stand Outs

Branding, Identity, Points of difference
12

Digital Marketing

The Online world and social media
13

Marketing Measurables

Brand awareness, SEO, Market Position, Gannt charts

Assessment 3/3

Knowledge Assessment
14 Innovation
15 Marketing Plan Implementation- Campus
16 Marketing Plan Implementation Review

Assessment 2/3

Implement & Evaluate Marketing Strategy


Learning Resources

Prescribed Texts


References


Other Resources

To assist you with your learning, RMIT University will provide access to free Campus Wi Fi and internet, access to Canvas LMS. RMIT also has available free access to computers and study spaces: https://www.rmit.edu.au/library/about-and-contacts/computers-and-study-spaces

The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:


Overview of Assessment

Assessments may include any of the below :

  • Case studies
  • Quizzes
  • Knowledge assessment
  • Portfolio assessment
  • Role play
  • Clinical logbook
  • Practical assessments


Assessment Tasks

Students enrolled in Vocational Education and Training qualifications are assessed for Competency. To be assessed as Competent means you have consistently demonstrated the required knowledge and skills at a standard expected in the workplace.

To be assessed as Competent in this course, you will need to complete each assessment task to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.

Every task must be completed satisfactorily for competence to be achieved. Unless otherwise advised you must submit all work via the RMIT issued assessment tool which is located in Canvas for you to populate.

Resubmissions are at the discretion of the Program Manager and/or coordinator. Please see below statement under Resubmission


You should refer to the assessment brief which is available through Canvas for full assessment criteria and due dates

Assessment Task 1: Develop a marketing strategy

Due date: Refer to Canvas for due date.

Assessment Task 2: Implement and evaluate marketing strategy

Due date: Refer to Canvas for due date.

Assessment Task 3: Knowledge Assessment

Due date: Refer to Canvas for due date.

Results that apply to courses that are delivered and assessed in accordance with competency-based assessment are:

CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

Resubmissions:

Students are allowed two (2) attempts for each assessment to demonstrate competency for the required skills. If an assessment is not submitted by the due date, or you do not attend a practical assessment, regardless of whether it is a first or second attempt, you must apply for special consideration within five (5) working days. If your application is approved, you will be permitted to complete the assessment task at a later date. Without approval for special consideration, you will receive a 'Not Yet Competent' (NYC) grade for that assessment.

A Supplementary Assessment may be granted at the discretion of the Program Coordinator or Program Manager, following discussions with the teacher and/or Course Advisory Committee. Factors such as class attendance (80-100% requirement), class participation and communication with the teacher will be considered.


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These mapping documents are available through Program Administration if required.

Other Information

Attendance:

Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises.

It is strongly advised and expected that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Class attendance of less than 80% of the class exercise sessions may negatively impact any possibility of additional submissions (see also above in “Assessment Tasks: Re-submissions”).

If you attend late to a lab/clinic/practical teaching session you must wait to be allowed entrance to the lab/clinic as this can pose a WHS issue, especially if specialised equipment is being used and demonstrated. Teachers are permitted to not allow you to use equipment if formal training has been missed, if this happens you must request a meeting with the teacher and program coordinator to discuss moving forward.

If you miss an assessment or assessable practical class you need to apply for special consideration. The special consideration department will ask you to provide a medical certificate or give other evidence to support your request. Once Special consideration has been applied for the students will wait for the result and then contact their teacher on the outcome.

Information about your studies:

You can access My Studies through the RMIT website for information about timetables, important dates, assessment dates, results and progress, Canvas etc.

https://www.rmit.edu.au/students

Extensions of time for submission of assessable work:

If you are prevented from submitting an assessment on time by circumstances outside your control you may apply for an extension of up to seven (7) calendar days to your Program Coordinator through your Canvas Course Shell one working day BEFORE the due date. Please provide evidence and /or valid reasonings why you were unable to complete the submission on time within this email. Extensions cannot be guaranteed if evidence or valid reasons are not given. Eligibility criteria for application and the form is available from the link: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

Where an extension of greater than seven days is needed, you must apply for special consideration.

Special consideration:

If due to illness or other unforeseen circumstance, you are unable to attend on the due date of an assessment (e.g. test, examination, oral, etc.), you may submit an application for special consideration within 5 working days of the due date. If special consideration is granted, you will be given the opportunity to complete/repeat the assessment task at a later date. For advice on this application please visit www.rmit.edu.au/students/specialconsideration or speak to your Program Coordinator.

Academic Integrity and Plagiarism:

RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-integrity

Credit Transfer and Recognition of Prior Learning:

Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Please speak to your teacher if you wish to discuss applying for Credit Transfer or RPL for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit

Course Overview: Access Course Overview